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Key Features of the Selzy Builder


This article describes the old Selzy email builder. You can find information about key features of the new email builder in the overview article available in English.

If you need help with the functionality described in this article but in the new builder and can’t find it in the overview article, please contact our Support Team.

Selzy Support Team is available for all users 24/7.

The visual editor allows you to create beautiful emails without any design and coding skills.

To make a newsletter in the builder, you just need to know what you want it to look like. Then you structure your email using rows, add the desired blocks with content — and your email is ready-to-go. You can place blocks and rows as you like by dragging them to any part of the layout.

To access the Selzy builder, sign in to your Personal Account. On the main page, select "Create а campaign". Then click on "Start from scratch" and select "Email builder".

Accessing the email builder from the main page of your Personal Account

Accessing the email builder from the main page of your Personal AccountAnother way to access the Selzy builder is to select "Create a campaign" and then select "Email".

Accessing the email builder from the drop-down menu


But you do not have to create an email from scratch. You can choose and edit a ready-made template. To do this, click on the Templates tab on the email creation page. Here you will find email layouts tailored to various business areas and newsworthy events. Choose any layout marked BLOCK.

Example templates for a block builder.

Design an Email From a Template in the Builder

Create a structure (the Row tab)

An email in the block builder consists of horizontal rows. To structure a newsletter layout, drag and drop the desired row options from the menu block on the left.

The block builder is based on rows.


In the builder, you can view the email structure in the form of a dash-dotted line. To do this, click on the Show Structure eye icon .

Viewing the structure in the builder.

To move, copy, or delete a row, click on it, and then click on the icon that corresponds to a particular action.

Deleting, saving, moving, and copying rows.

The emails created in the builder are automatically adjusted for mobile devices. You can disable this function for each row. To do this, click on the needed row and move the slider in the properties on the left-hand side to the right.

Configuring email adaptation to mobile devices.

If you leave the default settings, blocks in the row will adapt proportionally to the screen size. As a rule, this means building blocks will be placed under each other.

Adapt an Email for Mobile Devices

You can also change the background color for a row in its properties, add borders and padding, hide the row on mobile devices or desktops. Learn more about available row settings in Build a Layout Using Rows.

Fill it in with content (the Content tab)

When the email design is prepared, you only have to fill it with content. To do this, add the desired blocks from the Content tab to the layout. You can add text, a picture, a button, a menu, or even a carousel into the block.

Available blocks in the block builder.

To add a block inside a row, drag it there while holding down the right mouse button.

Adding blocks to a row.

A block within a row can be deleted, moved, or copied. To copy or delete a block, click on the block, and then on the relevant icon.

Deleting and copying the block.

If you want to move the content block, just drag it to a new location. When you drag the content, it moves together with the block.

Moving the content block.


The builder saves automatically the layout every 5 minutes. If you want to cancel the last action, click on the Back arrow under the chat icon. To see the revision history in the current session, click on the timer icon.

Canceling an action and viewing the revision history.

The created row with content inside can be saved in the My saved rows tab and then added to other emails.

Save and Reuse Email Elements

Where to find saved rows templates in the builder

The row with content can be saved in any of these sections, except for the Pre-designed and Empty sections.

Configure the layout (the Settings tab)

You can set up a background, a font, or a color for all the links in your email in the Settings tab. Let’s have a closer look at how they can change the layout of your email.

Content area width. By default, it is 600 pixels because it’s the optimal width of an email. With a wider email, in some email service providers, there will be a horizontal scroll bar, whereas mobile devices may experience issues with adaptability.

How to change the width of an email.

Content area alignment. This function allows you to move the body of your email to the left or to leave it in the center.

How to align the email content.

The Background color is set up for the whole email. When you add new rows, their background will be the same as in the given parameter. You can change the background color for each particular row in their properties.

How to change the background color.

Content area background color. Similar to the background color, you can choose the color for the whole email. However, when you choose a different color for the content area in the row properties, the latter will be prioritized.

How to change the content area background color.

The Font is set up for the whole email. You can change it in the settings for a particular block if you need to highlight some text.

How to change the font of your email.

The Link color is set up depending on the layout of your email. The link doesn’t need to be blue (like it is by default), you can choose any color.

How to change the link color in your email.

Optional properties. Title (you don’t have to fill it in). Now you can add a meta-tag Title (or Headline) to your email. It’s an important element for an optimized SEO webpage because it influences its ranking on search engines. If your email can be opened as a web version, this text will be given as a title for the web browser page used to open the email.

How to add the Title tag.

The title for the page containing your email which was given in the settings.

Check the email and send a test

Before sending the newsletter, be sure to check how the email looks on your PC and on your mobile device. To do this, click on "Action" — "Preview" in the upper-left corner and switch between DESKTOP and MOBILE modes. To close the preview, click on the X in the upper-right corner of the screen.

Previewing email on different screens.

The preview mode only simulates the screen size. If you want to see how your email looks in your mailbox, send a test email directly from the builder. To do this, click on the "Action" — "Send test" in the upper-left corner drop-down menu. In the window that opens, select which address to send the newsletter from, and then enter the addresses where you want to send it.

Sending a test email.

Useful links:

Customize Fonts and Colors in Your Email
Build a Layout Using Rows
Add and Edit Text, Insert Link
Insert an Image
Add a Button
Add Links to Social Media Websites
Embed a Video
Embed a Gif Image
Add a Preheader
Preview Emails Before Sending
Adapt an Email for Mobile Devices

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To get more help, contact our Support Team. They are available for all Selzy users 24/7.