How to sell with emails: Email marketing 101 course by Selzy

Learn to do email marketing that drives results. Ideal for small business owners and solopreneurs.

$99
$59
40% OFF
Offer expires
00 : 00 : 00

Learn. Practice. Drive results.

Get both knowledge and a practical tool to apply that knowledge for great results! Put your new skills to work using Selzy, an intuitive and easy-to-use email marketing platform.

1-month Selzy Standard plan is included in the course

Send unlimited emails to 5,000 contacts

After each module, you’ll have:

  • Recommended reading on the topic
  • Homework applied to your own project
  • Quick quiz to review and memorize information

Put knowledge into action right away

Put knowledge

Who is this course for?

Suitable for small business owners and solopreneurs.

This course is right for you if:

  • You've dabbled in email marketing a little bit but weren't impressed with the results
  • You know a few bits and pieces of email marketing but lack the solid structural knowledge to really make it work

What you will learn

10
modules
24
video lessons
10
quizzes
Certificate of completion
Selzy

Learn how to

  • Make email marketing deliver real business results, not just opens and clicks
  • Create emails that people want to read: from the subject line to the unsubscribe button
  • Build an email list yourself from scratch, without the help and expense of hiring other specialists
Selzy

We will

  • Take you step-by-step from collecting a database to analyzing your campaigns
  • Show you exactly what you need to do to convert your email list — and how to do it right

How to sell with emails: email marketing 101 course by Selzy

$99
$59
Buy now
40% OFF | Offer expires
00
00
00
untill January 1, 2024

Module 1: Why your business needs email marketing

Lesson #1: The real reasons your business needs email marketing

Module 2: Efficient bulk sending

Lesson #1: Why you can’t just use your regular email for marketing campaigns

Lesson #2: How to choose the right email marketing platform for your business

Lesson #3: How to set up your own corporate email for sending

Quiz to test your knowledge

Module 3: How to grow your email list

Lesson #1: Email list building done right: Do's and don'ts

Lesson #2: Attracting new subscribers with a website sign-up form

Lesson #3: Getting emails upon user sign-up or after a purchase

Lesson #4: Social media and other channels as a list building mechanism

Lesson #5: Lead magnets: Greatest booster for your lead generation forms

Quiz to test your knowledge

Module 4: Crafting a professional email

Lesson #1: Writing 101: Basic principles of good email copy

Lesson #2: How to make your emails convert with CTAs

Lesson #3: Email design and layout that stands out

Quiz to test your knowledge

Module 5: Preparing your email for sending

Lesson #1: Subject line and preheader: Dos and don’ts

Lesson #2: Why you need an unsubscribe button

Quiz to test your knowledge

Module 6: Analyzing your campaign

Lesson #1: What metrics you really need to look at

Lesson #2: A/B testing: How to interpret your metrics correctly

Quiz to test your knowledge

Module 7: Email deliverability

Lesson #1: Why do emails end up in spam, even if you’re not a spammer?

Lesson #2: Ultimate anti-spam checklist

Lesson #3: What to do if emails still end up in spam

Quiz to test your knowledge

Module 8: Email automation

Lesson #1: Automated email campaigns

Lesson #2: Creating an automated welcome email sequence

Quiz to test your knowledge

Module 9: Email marketing strategy

Lesson #1: How to create a great strategy

Quiz to test your knowledge

Module 10: How to keep your subscriber base in good shape

Lesson #1: How to prevent low-quality subscribers from getting on your list

Lesson #2: How to clean and reactivate your mailing list

Quiz to test your knowledge

How to get access to Selzy Standard plan?

  1. Sign up with Selzy account
  2. Send the code word COURSE in support chat
  3. Our support team will load your Selzy account with unlimited emails to 5,000 contacts within minutes!
Get certificate

Get certificate in email marketing upon completion

Share your certificate with potential employers and your professional network on LinkedIn. You can display it right in the "Licenses and Certifications" section of your LinkedIn profile.

Course instructors

Selzy experts & Yanna-Torry Aspraki

Yanna-Torry is an award-winning deliverability expert, coach and consultant in the email space. She trains companies of all sizes to make the most of their email marketing efforts by approaching deliverability in a smart way.

Course instructors Selzy
About Selzy

About Selzy

Selzy is your go-to email marketing tool, designed to simplify things. We're all about keeping it straightforward, effective, and budget-friendly, especially for folks who are just getting started. Selzy makes it simple and stress-free to juice up and automate your email marketing, attract more customers, drive sales and grow.

Let our customers speak for us

Selzy
“Selzy’s analytics and reporting tools are top-notch”
Anand S.
Anand S.

International Sales and Business Development Manager

Selzy
“Super easy to use and super fast to build your emails.”
Yomar M
Yomar M

Small Business Owner

Selzy
“Top of the line support. We are talking minutes no matter what time I pinged the chat.”
Oliver D.
Oliver D.

Freelance Designer

Selzy
“I sent the first campaign in less than 5 minutes. I am very surprised that such a thing is possible.”
Maroš
Maroš

AppSumo user and our happy customer

Selzy
“Great buy! The UX/UI is just smooth. Selzy makes Mailchimp look pale in comparison.”
Name
Name

AppSumo user and our happy customer

“Selzy won me over in 3 minutes”
Selzy Selzy Selzy Selzy

FAQ

How to get access to Selzy Standard plan?

  1. Sign up with Selzy account
  2. Send the code word COURSE in support chat
  3. Our support team will load your Selzy account with unlimited emails to 5,000 contacts within minutes!

What is the total duration of this email marketing certification course?

The total duration is slightly over 2,5 hours.

Is the course the right fit for me if I know nothing of email marketing yet?

It totally is! This course will suit both for those who possess some bits and pieces of knowledge as well as those who are just starting in email marketing.

Will I have lifetime access to the course once I purchase it?

Yes, you can access the course any time after your purchase.

How to learn email marketing effectively?

Easy! Sign up for the course, get the knowledge and immediately apply it in your Selzy account!