Selzy Brand Book
We believe that every business deserves an equal opportunity to grow and to thrive
We make intelligence-driven marketing technologies affordable and accessible to companies of all sizes and segments
At Selzy, we create an ecosystem of easy-to-use marketing automation tools to help small and medium businesses grow and thrive. No matter whether you’re a small pet supply store or a large online educational platform, we are here to help you execute your marketing vision through the power of effective cutting-edge marketing solutions.
We value diversity and inclusion in our culture and product development, as they help our team to be more creative and better connect with our customers.
Selzy team is made up of professionals from around the world, thanks to our remote-first nature. We are more than just one company or one product – we go beyond to build a community on a global scale, following new work ethics
They help drive every decision we make and every interaction we have with our clients even when no one is watching (especially when no one is watching)
We value professionalism, but we appreciate studying and honing your skills even more. We believe that everyone has unique talents and abilities that should be nurtured and developed. That's why we make sure every member of our team knows their superpower and pumps it up.
We feel motivated and able to set and achieve goals and choose solutions without requiring additional guidance or prompting from team leaders. We are committed to fostering a culture of autonomy and empowerment within our team, so that everyone can thrive and contribute their best. We are certain that confident and independent people are key to achieving business goals.
Inclusion & Diversity
We are all different — in age, gender, ethnicity, religion, abilities, sexual orientation, and education level. But we truly believe that what makes us different also empowers us and gives us ideas and perspectives. We think that international products can only be made by a mix of individuals.
We give feedback that's both kind and clear, specific and sincere, no matter what position someone holds in the company. This helps to boost our team engagement and collaboration, and keeps us competitive. We believe that providing honest and constructive feedback is essential to helping everyone on our team grow and succeed.
Who is our target customer?
Small and medium businesses
General marketers with multiple roles
Tone of Voice
Tone of Voice
The tone of voice, or the tonality of Selzy, is how we communicate. This tonality should be used everywhere we interact with people — in social media, on the website, in mailings, and support.
Key principles of Selzy's communication
Explain a certain topic to the reader in a simple but comprehensive way.
Keep your syntax simple, nice, and friendly. No complicated structures.
Know the interests and proficiency level of the person to whom you’re writing.
Use storytelling, personal experiences, and emotional appeal.
Avoid vague language, slang, jargon, and stamps.
Evaluate your customers’ reactions — ask their opinions and change, adapt, evolve.
Don’t include hot social topics in your communication just for the sake of it. To sound sincere, care about what your customers care about.
Use only proven information. Confirm a certain fact with research, statistics, and verified sources.
A minimum area of surrounding space is required across all visual communication. The lowest exclusion zone must be relative to the size of the character ‘e’ of the wordmark.
A purple or black logo should be used on a light background
A white logo should be used on a dark background
Do not re-create using any other typeface
Do not change the size or position of the octothorpe and logotype
Do not change the transparency of the logo
Do not change the transparency of the logo
Do not use different colors
Do not use dropp shadows or any other effects
Do not distort the logo
Do not change the size or position of logotype
- rgb0 255 71
- cmyk64 0 100 0
- rgb59 27 103
- cmyk94 100 25 13
- rgb255 216 122
- cmyk0 17 60 0
- rgb51 103 283
- cmyk82 62 0 0
- rgb31 31 31
- cmyk75 65 60 80
- rgb133 114 172
- cmyk56 59 5 0
- rgb243 237 252
- cmyk5 8 0 0
- rgb39 61 75
- cmyk86 62 47 47
- rgb72 72 72
- cmyk63 54 51 51
- rgb239 239 239
- cmyk7 5 6 0
Can be used
Here is collection of suggested color parings. These colors work well on-top of each other and provide enough contrast for the reader.
Cristalle + Malachite
Salomie + Cristalle
Malachite + Royal Blue
Nile Blue + Gray
Magnolia + Cristalle
Nile Blue + Salomie
Salomie + Royal Blue
Can't be used
Here is color pairings to avoid ehen creating layouts. These colors don`t work well when text is applied on top of them.
Cristalle + Royal Blue
Salomie + Malachite
Malachite + Gray
Nile Blue + Royal Blue
Magnolia + Salomie
Nile Blue + Cristalle
Malachite + Nile Blue
The gradient where created specifically for the backgrounds of key visual elements. They should not be used for text.
Consists of combines colors from primary palete.
Icons and illustrations
>44 px + wayfindings hand drawn linear icons. 1 px violet stroke with white/without fill
Big linian icons combine with backgrounds
For web site
Used on dark backgrounds for illustration service proceses
ExtraBold. Line height 120–130% for headers and 140% for secondary headline.
- H1 – 44/130
- H2 – 36/130
- H3 – 24/130
- H4 – 18/140
- H1 – 32/140
- H2 – 16/130
- H3 – 22/130
Regular. Line height 140–160% for body text and discriptions. For big buttons and line buttons we use line height 140%
- Text big – 20/160
- Text – 18/160
- Text small – 16/140
- Button big – 20/140
- Button line – 18/140
- Caption – 14/160
- Text – 16/150
- Button line – 16/140
- Caption – 14/140