Chatbots & WhatsApp pricing

One chatbot builder for every messenger. Build and automate bots for Telegram, Instagram, and WhatsApp in minutes.

Telegram Instagram WhatsApp AI Connection

Choose a plan based on your audience size

Bots

Telegram + Instagram
$8
/ month
Telegram bots
Instagram DM automation
AI Connection Connect ChatGPT or Claude to any flow

Free trial 1 month

Start with Bots
Visual flow builder
Broadcasts & scheduling
Segments & variables
Delivery & read analytics
CRM & API integrations

Get WhatsApp and AI setup for $0

For a limited time, we’re waiving the setup fee for WhatsApp connection and AI chatbot integration. Contact our sales team to activate the offer.

BotsStandardBots+WhatsAppStandard+WhatsApp
Telegram & Instagram chatbot builders
Telegram & Instagram messenger sendings
WhatsApp chatbot builder
WhatsApp messenger sendings
Unlimited scenarios, blocks, and messages
Segmentation
Analytics
Data collection
Personalization
Notifications
24/7 customer service
Bulk emails
AI assistant for text and images
Email analytics
Email automation
Email templates
A/B testing

Estimate your WhatsApp costs

WhatsApp message rates are taken from Meta’s official pricing documentation. View Meta pricing documentation

Calculate your monthly WhatsApp cost

Promotional messages, offers, product announcements, and other messages intended to drive awareness, engagement, or sales.

Plan cost per month Audience size:
Meta fees
Total per month

The estimate does not include setup fees.

How Selzy compares to other WhatsApp providers

Provider Plan fee / month, USD 4,000 marketing messages, USD Total / month, USD
Zenvia Customer Cloud Specialist · 10 users $118.25 R$600 converted to USD $394.16 R$2,000 package · up to 4,256 WhatsApp messages $512.41 $118.25 + $394.16
Blip Go Essencial · 100 active sends included $76.66 R$389 converted to USD $530.35 3,900 × R$0.69 converted to USD $607.01 $76.66 + $530.35
BotConversa Pro + Official API · annual billing $39.22 R$199 monthly equivalent converted to USD $394.16 4,000 × R$0.50 converted to USD $433.38 $39.22 + $394.16

Scenario: 4,000 outbound marketing messages to Brazil in one month. BRL amounts are converted to USD using the ECB reference rates for September 3, 2026: EUR 1 = USD 1.1615 and BRL 5.8935 (BRL 1 = USD 0.197082). Taxes and one-time setup fees are excluded.

Frequently Asked Questions

  • The price depends on the number of contacts selected above and the products included in the plan. Bots includes Telegram and Instagram chatbots. Standard adds email marketing. Bots+WhatsApp includes WhatsApp, Telegram, and Instagram chatbots. Standard+WhatsApp combines email marketing with all three chatbot channels.

    For plans with WhatsApp, the setup fee and Meta charges for delivered WhatsApp messages are calculated separately. See the WhatsApp Business Platform rates section for details.

  • The chatbot plans include the visual chatbot builder, messenger sendings, segmentation, analytics, data collection, personalization, notifications, and customer support. Selzy does not limit the number of chatbot scenarios, blocks, or messages. The available channels depend on the plan you choose, and WhatsApp messages may also incur Meta charges.

  • No. You can build conversation flows, messages, and actions in Selzy’s visual chatbot builder without writing code. For Telegram, create a bot through BotFather and connect it using the bot token. Instagram and WhatsApp require the corresponding business channel to be connected to Selzy before you launch a scenario.

  • Select your audience size with the slider above to see the applicable price for each plan. As your audience grows, you can move to a higher contact tier. Your chatbot subscribers and email contacts are managed within the limits of the selected plan and contact tier.

  • Yes. A chatbot can ask for a customer’s name, email address, phone number, and other details during a conversation. You can store this information in Selzy, segment subscribers, and use the collected data for personalized follow-up communication.

  • Yes, but messaging rules vary by channel. On Telegram, you can automate conversations with your bot. On Instagram, messaging is subject to Meta’s rules and user interaction with your account.

    For WhatsApp, you can send approved template messages to customers who have opted in to receive messages from you. Meta’s messaging rules and charges also apply.

  • Yes. Automated replies and chatbot scenarios can answer common customer questions and collect requests outside your business hours. If you need help with Selzy, contact our customer service team by chat, email, or phone — our specialists are available 24/7.