No second-guessing. Decide based on facts.
Trying to guess which email subject line will get you more opens? Take a data-driven approach instead.
Go for what performs best
- Here’s how emails A/B testing works. A small chunk of your audience will see subject line #1, another small chunk — subject line #2. The option with the most opens is the one the rest of your audience will get.
More insights — better results
Here’s how email testing will help your business
Get more clicks and sales
Compare both test email versions, check which one performs better and get a higher conversion.
Check which idea works best
With or without images? What about adding emojis to your subject line? Don’t think twice — test it out.
Know your audience better
Which product gets the most clicks? Which type of articles gets the most opens? No need to do a lengthy survey. Your audience’s actions will speak for themselves.
Fine-tune every step in your campaign
Discover what performs best all along your customer’s journey
Before opening
- Subject line and preheader
- From name
- Send time
After opening
- Text size and formatting
- Buttons and links color
- Images options
It only takes a few minutes to start testing
Here’s how you can launch a split test with Selzy
1 STEP
Make a copy of your email. Change the element you want to test in the copy.
2 STEP
Indicate the participating audience and the campaign duration.
3 STEP
Click “start” and enjoy the show.
Full analytics
Track the tiniest details of your campaign to make data-driven decisions with Selzy email analytics.
Segmentation
Divide your audience into segments for even more opens and higher CTR with Selzy segmentation tool.
Personalization
Discover personalization possibilities to test subject lines and see if a subscriber’s name in them will be a game changer.
50,000+ customers can't be wrong...
Selzy is the easiest way to start selling with email.
But don't just take our word for it, see what our customers say 👉
“A true gem we discovered in a huge pile of email marketing software. Way more affordable than those big known brands, and it outperforms them! All we need for full blown email marketing campaigns.”
“The overview dashboard is something I really love, because of how easy it is to understand and the summary statistics of my overall opens, clicks and unsubscribe. The support desk is really great and quick to respond.”
“Great UI, super easy to use and navigate around. I really love the ease of use and the amazing and attractive templates it has that makes it so simple.”
“Selzy is cost effective to the max and it makes it clear how my list health is going. Also top of the line support. We are talking minutes no matter what time I pinged the chat.”
“I have been extremely satisfied with Selzy and would highly recommend it to anyone looking for a reliable and user-friendly email campaign management tool. The analytics and reporting tools are top-notch, providing detailed insights into the performance of my campaigns.”
“I can run a campaign easily. It’s an alternative solution to the CRM+Email marketing tool I use on a daily basis.”
“Create email campaigns super fast, and having my email list on different categories is awesome. Been using Selzy a lot, no complaints at all.”
“Selzy is a one-stop solution for all your email marketing needs and it’s on a budget. Highly recommended for all marketers out there.”
“I sent the first (test) campaign in less than 5 minutes. How did Selzy get me? Pleasant dashboard, clear statistics, including the deliverability of emails from the campaign, send an email to contacts who haven't opened the message (with one click), simple import of contacts”
“Great buy! The builder covers everything, I was looking at the large array of design templates. The UX/UI is just smooth. Selzy makes Mailchimp look pale in comparison.”
“Response time is less than 5 minutes, and staff is skilled.”
“The best thing about Selzy is its ability to manage marketing emails with fantastic templates, simplifying the process.”
FAQ
Is email A/B testing free?
All A/B tests with Selzy are free.
How long does an average test last?
Finding out which of the two emails performed best usually takes some time. We recommend waiting at least 3 hours to get a proper result.
Do I need to test every email?
No. But we recommend repeating your test on the same type of emails a few times to get the clearest picture.
Can you test more than one thing at a time?
If you look at more than one thing at a time, you won’t be able to understand what exactly influenced your result. For example, you won’t be able to figure out what brought you more clicks: a different picture or a different button color. Try to stick to the rule: one A/B test — one element to test.
Test like a pro from the start
Launch your first email A/B testing campaign with Selzy.