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Articles, guides, how-tos and resources to give you strategic edge in marketing.

Pavel Pola on Segmentation, Personalization, and AI Trends

by Diana Kussainova

Pavel Pola on Segmentation, Personalization, and AI Trends

Segmentation and personalization aren’t without their challenges like over-segmentation, privacy issues, and AI issues. We asked Pavel Pola, a segmentation and personalization expert, all about the recent trends and issues and finding the right approach in changing times.

26 July, 2024 • 12 views

Latest Articles

by Diana Kussainova

Pavel Pola on Segmentation, Personalization, and AI Trends

Pavel Pola on Segmentation, Personalization, and AI Trends

26 July, 2024 • 12 views

by Maria Bidogaeva

Resending Emails in Business: Is It Worth Using?

Tips and Tricks

Resending Emails in Business: Is It Worth Using?

25 July, 2024 • 17 views

by Irene Dmitrieva

Choosing the Best Font for Email Marketing Campaigns

Tips and Tricks

Choosing the Best Font for Email Marketing Campaigns

24 July, 2024 • 1844 views

by Diana Kussainova

The Definitive Guide To Email Marketing for Beginners

The Definitive Guide To Email Marketing for Beginners

22 July, 2024 • 1247 views

by Daria Zhuravleva

Learn These 8 Skills to Become a T-Shaped Email Marketing Specialist This School Season

Learn These 8 Skills to Become a T-Shaped Email Marketing Specialist This School Season

19 July, 2024 • 27 views

by Varvara Potekhina

9 Best Alternatives To ActiveCampaign You Should Consider Switching To

Tips and Tricks

9 Best Alternatives To ActiveCampaign You Should Consider Switching To

18 July, 2024 • 40 views

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How to sell with emails: Online course

Learn how to make your emails drive business results, not just opens and clicks.

Trending

by Valeria Shulga

International Women’s Day Email Inspiration & Best Examples To Follow

International Women’s Day Email Inspiration & Best Examples To Follow

01 March, 2024 • 52452 views

by Sara Kurczyńska

10 Best Temporary Email Services in 2024

Tips and Tricks

10 Best Temporary Email Services in 2024

24 August, 2023 • 45989 views

by Ana Balashova

10 Most Important Email Marketing Trends That You Can Focus on in 2024 Year

10 Most Important Email Marketing Trends That You Can Focus on in 2024 Year

21 January, 2024 • 43143 views

by Valeria Shulga

Holiday Email Marketing Calendar: A Complete List of Important E-Commerce Events 2024

Holiday Email Marketing Calendar: A Complete List of Important E-Commerce Events 2024

16 December, 2023 • 36246 views

by Diana Kussainova

Read and Enjoy: 40+ Best Newsletters To Subscribe To

Read and Enjoy: 40+ Best Newsletters To Subscribe To

10 August, 2023 • 35623 views

by Valeria Shulga

Christmas Email Templates and Ideas for This Holiday Season

Christmas Email Templates and Ideas for This Holiday Season

21 November, 2023 • 29614 views

by Valeria Shulga

Egg-cellent Ideas for Easter Email Marketing Campaigns To Use in 2024

Egg-cellent Ideas for Easter Email Marketing Campaigns To Use in 2024

14 March, 2024 • 29374 views

by Diana Kussainova

Heart Touching Valentine’s Day Marketing Ideas To Try Out

Heart Touching Valentine’s Day Marketing Ideas To Try Out

12 January, 2024 • 27682 views

by Eugene Vasilev

Countdown Timer GIF Best Practices

Tips and Tricks

Countdown Timer GIF Best Practices

05 June, 2024 • 22764 views

Tips and Tricks

Detailed materials to polish your skills and learn new things

by Maria Bidogaeva

Resending Emails in Business: Is It Worth Using?

Tips and Tricks

Resending Emails in Business: Is It Worth Using?

25 July, 2024 • 17 views

by Irene Dmitrieva

Choosing the Best Font for Email Marketing Campaigns

Tips and Tricks

Choosing the Best Font for Email Marketing Campaigns

24 July, 2024 • 1844 views

by Varvara Potekhina

9 Best Alternatives To ActiveCampaign You Should Consider Switching To

Tips and Tricks

9 Best Alternatives To ActiveCampaign You Should Consider Switching To

18 July, 2024 • 40 views

by Dmitry Teckel

What is Social Proof in Marketing, Branding, and Advertising and How to Use It

Tips and Tricks

What is Social Proof in Marketing, Branding, and Advertising and How to Use It

16 July, 2024 • 37 views

by Maria Bidogaeva

How to Write Pitch Email Subject Lines

Tips and Tricks

How to Write Pitch Email Subject Lines

11 July, 2024 • 26 views

by Anastasia Ushakova

Subject Lines and Open Rates: Tips and Data-Driven Improvements

Tips and Tricks

Subject Lines and Open Rates: Tips and Data-Driven Improvements

05 July, 2024 • 15 views

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Segmentation and personalization

Starter Kit

Articles and guides to help you get the hang of email marketing

by Diana Kussainova

The Definitive Guide To Email Marketing for Beginners

The Definitive Guide To Email Marketing for Beginners

22 July, 2024 • 1247 views

by Arina Topoleva

An Ultimate Guide To Email Marketing Analytics

An Ultimate Guide To Email Marketing Analytics

08 July, 2024 • 184 views

by Kate Sho

Effective Email Marketing Strategies and Tips for Successful Campaigns

Effective Email Marketing Strategies and Tips for Successful Campaigns

22 June, 2024 • 1674 views

by Alexey Baguzin

How To Migrate to a New Email Service Provider

How To Migrate to a New Email Service Provider

21 June, 2024 • 22 views

by Natasha Zack

A Definitive Guide to Multilingual Email Marketing

A Definitive Guide to Multilingual Email Marketing

18 June, 2024 • 152 views

by Dmitry Teckel

Dedicated IP vs Shared IP: Choosing the Best Solution for Your Email Campaign Needs

Dedicated IP vs Shared IP: Choosing the Best Solution for Your Email Campaign Needs

29 May, 2024 • 79 views

Inspiration

Selections of ideas and examples to give you some perspective

by Ana Balashova

Nostalgia Marketing: Tapping Into Emotion for Brand Connection

15 July, 2024 • 321 views

by Kate Sho

Labor Day Email Techniques To Inspire Your Campaigns

Labor Day Email Techniques To Inspire Your Campaigns

12 July, 2024 • 1588 views

by Anastasia Ushakova

Creative August Newsletter Ideas To Engage Your Subscribers

Creative August Newsletter Ideas To Engage Your Subscribers

10 July, 2024 • 135 views

by Daria Zhuravleva

Developing An Independence Day Email Marketing Strategy

Developing An Independence Day Email Marketing Strategy

07 June, 2024 • 2059 views

by Maria Bidogaeva

July Newsletter Ideas Your Subscribers Will Love

July Newsletter Ideas Your Subscribers Will Love

06 June, 2024 • 217 views

by Sara Kurczyńska

An Ultimate Guide to Summer Email Marketing: Subject Lines and Ideas for Your Campaign

An Ultimate Guide to Summer Email Marketing: Subject Lines and Ideas for Your Campaign

20 May, 2024 • 2164 views

Specials

Creative projects, quizzes, interviews and more

by Diana Kussainova

Pavel Pola on Segmentation, Personalization, and AI Trends

Pavel Pola on Segmentation, Personalization, and AI Trends

26 July, 2024 • 12 views

by Daria Zhuravleva

Learn These 8 Skills to Become a T-Shaped Email Marketing Specialist This School Season

Learn These 8 Skills to Become a T-Shaped Email Marketing Specialist This School Season

19 July, 2024 • 27 views

by Diana Kussainova

Melanie Balke on Email and SMS Marketing and Starting an Agency

Melanie Balke on Email and SMS Marketing and Starting an Agency

03 July, 2024 • 107 views

by Diana Kussainova

Nata Pokrovskaya on Storytelling in Video Games and Beyond and Personal Newsletters

Nata Pokrovskaya on Storytelling in Video Games and Beyond and Personal Newsletters

25 June, 2024 • 2871 views

by Daria Zhuravleva

How To Enjoy Summer When You’re a Sad Working Adult: Selzy’s Tips

How To Enjoy Summer When You’re a Sad Working Adult: Selzy’s Tips

24 June, 2024 • 1676 views

by Diana Kussainova

Yvette Haughton on Effective Copywriting for Launch, High-Ticket Offers, and More

Yvette Haughton on Effective Copywriting for Launch, High-Ticket Offers, and More

30 May, 2024 • 5738 views

Tutorials

Step-by-step guides on how to do digital marketing

by Anastasia Ushakova

Sending Mass Emails in Gmail: A Complete Guide

Sending Mass Emails in Gmail: A Complete Guide

04 July, 2024 • 21 views

by Diana Kussainova

How To Make an HTML Email Template Quickly & Easily

How To Make an HTML Email Template Quickly & Easily

28 June, 2024 • 60 views

by Anastasia Ushakova

Best Practices on How To Make an Email Signature

Best Practices on How To Make an Email Signature

27 June, 2024 • 31 views

by Eugene Vasilev

Countdown Timer GIF Best Practices

Tips and Tricks

Countdown Timer GIF Best Practices

05 June, 2024 • 22764 views

by Anastasia Ushakova

How To Make a Google Form and Use It for Your Business

How To Make a Google Form and Use It for Your Business

04 June, 2024 • 37 views

by Anastasia Ushakova

How to Make an Email Template for Constant Use

How to Make an Email Template for Constant Use

22 May, 2024 • 45 views

The Foolproof Guide To Email List Building

Others just make a list of ways. We actually explain how to make the most of each way.

21 surefire ways to grow your email list with detailed explanations and hand-picked examples. Based on research and 10+ years experience in email marketing.