To start sending Easter emails, you just need to open marketing stats, and you’ll see that 79% of Americans celebrate this holiday. In 2021, USA consumers spent an average of $179.70 billion this Easter, the highest figure on record, according to the results of the annual survey. This budget has been steadily increasing throughout the years:
52 percent of those who didn’t celebrate Easter still were on the hunt for Easter-related sales and spent an average of $21.11 billion (up from $17.64 in 2020).
So, the Easter celebrations are very important to many people and you can use this fact to your advantage. Why not participate in overall festivities and take a chance to sell more?
Let’s dive a little deeper into the essence of an effective Easter campaign. To make it work, follow several simple steps:
This must be your first step, even if you’re just planning to start sending out Easter emails. Every campaign you send should have its goal. For Easter messages, like in the case with other holiday email campaigns, these may be the following:
Depending on the goal of your campaign, you can choose the tone of voice, key message, and other points of focus.
The majority of Easter emails the customers receive have different purchase incentives. However, you can make it different, and send just a simple warm fuzzy email with Easter greetings or tips –– as Tattly did in their campaign:
It is also possible to use both approaches and combine a promotional message with something Easter-themed:
A good Easter campaign is personal, relevant, and timely. To make your emails more reader-oriented, use segmentation based on the customer’s preferences, and recommend them the products they’ve viewed or the ones similar to the goods they’ve purchased.
Make sure each segment of your list gets an email designed to appeal to their interests and buying capacities. When the campaign is sent, monitor opens, clicks, and conversions to see how well your Easter email performed. Do not limit yourself with these basic metrics, though: pay attention to the order size, the number of new and regular buyers, website visits, etc. All metrics that measure the kinds of actions your email drove on your website matter.
If you need some Easter subject line inspiration, here it goes:
You can also try adding emojis in your subject line. It is possible to do A/B testing and send two variations of subject lines: with/without emojis, to see the one that performs best.
Here are the examples of clever subject lines with emojis:
To make your Easter email more attention-grabbing and turn it into a conversion machine for your business, apply these simple practices.
When Easter is celebrated, everything around is blooming, and an amusing feeling of happiness and joy floats in the air. Try to convey an overwhelming sense of the beginning of new life in your newsletter, using light spring tones and patterns –– flowers, leaves, sun. Predominating green, white, light blue, pink, or yellow colors will perfectly match an overall picture.
See how Rachel Antonoff designed their Easter email: it is so bright and so springlike! The joyful yellow color on the background and the beautiful daisy illustrations are a clear indication of the theme.
When it comes to the message you convey, think outside the box! Let your creativity shine and avoid random cliches in your text. It will help your email stand out in cluttered subscribers’ inboxes.
Remember –– Easter is fun! Use puns and plays-on-word in the email body, or in a subject line, like in April Fools’ email ideas. It entertains the readers and wins their attention. And, surely, try to make these puns Easter-themed.
We’ve already shown a great example with a GIF above, so let’s try to develop the theme. Animated GIFs are a simple way to add some fun to any type of email –– it catches the attention and makes the readers look at your newsletter a bit longer. The best way to apply it to your holiday email is to make it Easter-themed: use an Easter egg, Easter bunny ears, and even the actual expression “Easter”.
You can’t say Easter without an egg! 76% of people in the UK associate Easter with chocolate eggs, while 31% of Americans were planning an egg hunt on Easter in 2021. So, this is probably the most known Easter symbol, but there are also other ones, like Easter bunnies, carrots, and flowers. Add them to your email design to make it more festive.
Using an element of the game in your emails is not only a cool and creative way to entertain your subscribers and redirect them to your website. It also perfectly captures an Easter spirit! You can start a full-fledged egg hunt, or simply add some gamification elements to your email –– it depends on your goals and resources.
Grace & Stella decided to start an egg hunt, that allows the subscribers to win up to 50% discount on their goods. They’ve clearly explained all the terms and conditions of the promotion and indicated time frames –– a nice example to follow.
Countdown timers are a proven technique to increase click-through rates: they create a sense of urgency and fear of missing out on discounts and other useful deals. That’s why it is worth including the one in your Easter email, especially when it comes to time-limited promotion. See how the urgency is highlighted in the example below: not only did they use a timer, but also added the phrase “hurry up: only 3 days to go”.
We’ve collected a couple of noteworthy Easter email examples for your marketing inspiration.
What we liked about it: A creative approach to applying an Easter theme to the brand’s products is definitely worth your attention. The first thing that catches an eye is running accessories, laid out in the shape of an Easter bunny. Then we see, that On Running launches a themed challenge: make an Easter image with your running route, and share it using the hashtag #RunOnEaster. That’s a great way to create more UGC.
What we liked about it: this email has no Easter-associated symbols, but still looks very authentic. The subject line “Dress Like a Daffodil” creates a spring atmosphere, and yellow raincoats, boots, and hats look uplifting and optimistic, conveying a proper joyful mood.
What we liked about it: the design is absolutely stunning –– it looks like a gravure from an old book! It combines both amusing illustrations and some useful promotional info: 15% discount on selected items in the shop. This email perfectly displays the spring vibe and clearly conveys the key message.
If you haven’t sent Easter campaigns before, the time has come! The holiday is loved and celebrated by millions of people all over the globe –– why not take it as an advantage and start some marketing activities timed to this day? To make your Easter campaign work, follow several simple steps:
The best practices for your Easter email design are the following:
We hope our tips and tricks will help you to create an entertaining and working holiday campaign. Wishing you and your loved ones a happy Easter! ??
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