Egg-cellent Ideas for Easter Email Marketing Campaigns To Use in 2022

Easter Email

Easter is a great holiday to spend with family and friends, enjoy festive brunches, exchange gifts, and paint Easter eggs, for sure! For marketers, it is a fruitful season, too. You may probably think that it is not such a big occasion, as Valentine’s Day or Christmas, but it’s actually a holiday celebrated all over the world. So, take it as a chance to connect with your prospects and take the time to think about holiday promotions.

Easter is a bit late this year, so it means you’ll have more time to set up your Easter email campaign! In this article, we’ll provide you with some practical tips on creating Easter emails and clever marketing tactics to grab readers’ attention.

Why you should set up an Easter email marketing campaign

To start sending Easter emails, you just need to open marketing stats, and you’ll see that 79% of Americans celebrate this holiday. In 2021, USA consumers spent an average of $179.70 billion this Easter, the highest figure on record, according to the results of the annual survey. This budget has been steadily increasing throughout the years:

Easter Spending Statistics
Source: NRF

52 percent of those who didn’t celebrate Easter still were on the hunt for Easter-related sales and spent an average of $21.11 billion (up from $17.64 in 2020).

So, the Easter celebrations are very important to many people and you can use this fact to your advantage. Why not participate in overall festivities and take a chance to sell more?

Easter email marketing campaign step by step guide

Let’s dive a little deeper into the essence of an effective Easter campaign. To make it work, follow several simple steps:

Set your goal

This must be your first step, even if you’re just planning to start sending out Easter emails. Every campaign you send should have its goal. For Easter messages, like in the case with other holiday email campaigns, these may be the following:

  • Get an incremental revenue
  • Test a new marketing technique
  • Raise website traffic
  • Re-engage inactive subscribers
  • Improve the relationships with your customers

As Easter is celebrated in spring, many retailers use Easter emails to promote and highlight their spring lines. You can follow this strategy, too.

Depending on the goal of your campaign, you can choose the tone of voice, key message, and other points of focus.

Send a non-promotional message along with a promotion

The majority of Easter emails the customers receive have different purchase incentives. However, you can make it different, and send just a simple warm fuzzy email with Easter greetings or tips –– as Tattly did in their campaign:

Easter Email Example by Tattly
In this email, the brand has combined the best Easter egg designs with links to funny holiday-related articles. They sell nothing but still coax to visit their website and grab readers’ attention. Source: Really Good Emails

Use multiple messages in your campaign

It is also possible to use both approaches and combine a promotional message with something Easter-themed:

Easter Email Example by Aden + Anais
Aden + Anais wished their customers a happy Easter and invited them to see what’s new on the website. A very gentle and unobtrusive marketing approach. Source: Mailcharts.com

Segment your list

A good Easter campaign is personal, relevant, and timely. To make your emails more reader-oriented, use segmentation based on the customer’s preferences, and recommend them the products they’ve viewed or the ones similar to the goods they’ve purchased.

Make sure each segment of your list gets an email designed to appeal to their interests and buying capacities. When the campaign is sent, monitor opens, clicks, and conversions to see how well your Easter email performed. Do not limit yourself with these basic metrics, though: pay attention to the order size, the number of new and regular buyers, website visits, etc. All metrics that measure the kinds of actions your email drove on your website matter.

Clever Easter email subject lines to try out this year

If you need some Easter subject line inspiration, here it goes:

  • Don’t Miss Your Easter Weekend Treat – 40% Off All Full Price
  • Easter Spectacular With Up To 70% Off
  • Every Bunny Loves Easter – Schedule your Easter Gift Delivery Today!
  • Get HOPPY! PS Is Your ONE-STOP Shop For All Things Easter
  • You won’t find these goodies in an Easter egg
  • Easter Bunny Approved
  • Easier Than An Egg Hunt
  • Fill Your Easter Basket
  • Easter is over but you can save a little longer!
  • The Easter Bunny left—but not the savings.
  • Feeling the Easter bloat? Get back on track with the Cent Sale…

You can also try adding emojis in your subject line. It is possible to do A/B testing and send two variations of subject lines: with/without emojis, to see the one that performs best.

Here are the examples of clever subject lines with emojis:

  • Reveal Your Deal 🐣 Easter Offer Inside
  • Celebrate Easter 🐇 with extra savings!
  • 🐰🐰🐰 Load Up Those Easter Baskets….
  • 🐰 The Easter bunny has one more surprise…
  • ☀️ More Sun = More Savings
  • 📢 Your very last chance. Easter sales END TONIGHT!
  • 🐣🐰 Easter Sale Extended | From £339 pp
  • Don’t miss our Easter SALE 🐰
  • Too many Easter treats? We got you, girl👊🏾
  • 50% off? How egg-citing!🐰
  • 🐰EASTER EXCLUSIVE! 🌈 15% OFF ALL ITEMS!🐰
  • 🐣🐥 Spoil yourself this Easter weekend with our 15% discount 🐥🐣

Best practices for your email design

To make your Easter email more attention-grabbing and turn it into a conversion machine for your business, apply these simple practices.

Use spring colors and patterns

When Easter is celebrated, everything around is blooming, and an amusing feeling of happiness and joy floats in the air. Try to convey an overwhelming sense of the beginning of new life in your newsletter, using light spring tones and patterns –– flowers, leaves, sun. Predominating green, white, light blue, pink, or yellow colors will perfectly match an overall picture.

See how Rachel Antonoff designed their Easter email: it is so bright and so springlike! The joyful yellow color on the background and the beautiful daisy illustrations are a clear indication of the theme.

Easter Email Example by Rachel Antonoff
Source: Chamaileon.io

Add puns and clever copy

When it comes to the message you convey, think outside the box! Let your creativity shine and avoid random cliches in your text. It will help your email stand out in cluttered subscribers’ inboxes.

Remember –– Easter is fun! Use puns and plays-on-word in the email body, or in a subject line, like in April Fools’ email ideas. It entertains the readers and wins their attention. And, surely, try to make these puns Easter-themed.

Easter Email Example by Crate & Barrel
Crate & Barrel used a funny Easter pun in a headline, combining it with a cute holiday GIF. Looks fresh and entices you to go to the website to see what else they can offer. Source: Salutonagency.com

Make great use of GIFs

We’ve already shown a great example with a GIF above, so let’s try to develop the theme. Animated GIFs are a simple way to add some fun to any type of email –– it catches the attention and makes the readers look at your newsletter a bit longer. The best way to apply it to your holiday email is to make it Easter-themed: use an Easter egg, Easter bunny ears, and even the actual expression “Easter”.

Easter Email with a GIF
In this example, marketers used the funny phrase “hop to it”, which is traditionally associated with Easter bunnies. It adds a little fun to the message, transforming it from a boring email that has nothing to do with Easter to a holiday email. Source: Chamaileon.io

Use the Easter aesthetic

You can’t say Easter without an egg! 76% of people in the UK associate Easter with chocolate eggs, while 31% of Americans were planning an egg hunt on Easter in 2021. So, this is probably the most known Easter symbol, but there are also other ones, like Easter bunnies, carrots, and flowers. Add them to your email design to make it more festive.

Easter Email Example by Oeuf
Oeuf used a clever marketing trick, displaying their products like an Easter bunny. Combined with mimosa flowers, it looks so cute and springlike. Source: Mailcharts.com

Try out gamification

Using an element of the game in your emails is not only a cool and creative way to entertain your subscribers and redirect them to your website. It also perfectly captures an Easter spirit! You can start a full-fledged egg hunt, or simply add some gamification elements to your email –– it depends on your goals and resources.

Easter Email Example by Grace & Stella
Source: Chamaileon.io

Grace & Stella decided to start an egg hunt, that allows the subscribers to win up to 50% discount on their goods. They’ve clearly explained all the terms and conditions of the promotion and indicated time frames –– a nice example to follow.

Add a countdown timer

Countdown timers are a proven technique to increase click-through rates: they create a sense of urgency and fear of missing out on discounts and other useful deals. That’s why it is worth including the one in your Easter email, especially when it comes to time-limited promotion. See how the urgency is highlighted in the example below: not only did they use a timer, but also added the phrase “hurry up: only 3 days to go”.

Easter Email Example with a Countdown Timer
Source: Chamaileon.io

Best examples of Easter email messages

We’ve collected a couple of noteworthy Easter email examples for your marketing inspiration.

On Running

Easter Email Example by On Running
Source: Mailcharts.com

What we liked about it: A creative approach to applying an Easter theme to the brand’s products is definitely worth your attention. The first thing that catches an eye is running accessories, laid out in the shape of an Easter bunny. Then we see, that On Running launches a themed challenge: make an Easter image with your running route, and share it using the hashtag #RunOnEaster. That’s a great way to create more UGC.

Stutterheim

Easter Email Example by Stutterheim
Source: Mailcharts.com

What we liked about it: this email has no Easter-associated symbols, but still looks very authentic. The subject line “Dress Like a Daffodil” creates a spring atmosphere, and yellow raincoats, boots, and hats look uplifting and optimistic, conveying a proper joyful mood.

Shrimps (UK)

Easter Email Example by Shrimps (UK)
Source: Mailcharts.com

What we liked about it: the design is absolutely stunning –– it looks like a gravure from an old book! It combines both amusing illustrations and some useful promotional info: 15% discount on selected items in the shop. This email perfectly displays the spring vibe and clearly conveys the key message.

Wrapping things up

If you haven’t sent Easter campaigns before, the time has come! The holiday is loved and celebrated by millions of people all over the globe –– why not take it as an advantage and start some marketing activities timed to this day? To make your Easter campaign work, follow several simple steps:

  • Set your goal –– decide why you send this campaign and what results you’re going to achieve.
  • Don’t focus only on promotions –– sometimes it’s enough just to send a warm greeting to win the customers’ hearts.
  • Try to use multiple messages in your campaign to see which one performs best.
  • Do segmentation –– make your emails more reader-oriented, based on their preferences and buying capacities.
  • Create an attention-grabbing subject line to stand out in cluttered inboxes.

The best practices for your Easter email design are the following:

  • Use spring colors and patterns –– try to convey an overwhelming sense of new life in your newsletter, applying light spring tones.
  • Add puns and clever copy –– think outside the box, when it comes to the message you convey! Use puns, play on words, and let your creativity shine.
  • Make great use of GIFs –– they catch the attention and make the readers look at your newsletter a bit longer.
  • Use the Easter aesthetic –– apply the symbols of the holiday season: bunnies, carrots, eggs, flowers to your email.
  • Try out gamification –– an element of the game in your emails is a cool way to entertain your subscribers and redirect them to your website.
  • Add a countdown timer –– create a sense of urgency and fear of missing out on discounts and other useful deals.

We hope our tips and tricks will help you to create an entertaining and working holiday campaign. Wishing you and your loved ones a happy Easter! 🐣💐

Have you ever run an Easter email campaign?

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