Christmas Email Templates and Ideas for This Holiday Season

Christmas Email Templates and Ideas for This Holiday Season
21 November, 2023 • ... • 29605 views
Valeria Shulga
by Valeria Shulga

The most wonderful time of the year is just around the corner! In a little while, we’ll be absorbed into a whirlwind of festive preparations: crowded markets, gingerbread cookies, beautiful Christmas trees, and all that. This is a fruitful season for marketers, too. In this article, we’ll observe the components of a successful holiday email campaign, and share the most interesting Christmas email templates and ideas for your inspiration. Let the party begin!

How a Christmas greetings email can help your business

Christmas is not only one of the three most popular holidays in the US, it’s also a huge marketing opportunity. People spend money on gifts, on average this number amounts to about $870. And according to the latest survey, 17% of customers expect to spend more than they did previously. Overall holiday spending increases yearly, so a Christmas email can make your business top of mind and bring revenue.

In your Christmas winter email, you can also simply wish your subscribers great holidays without selling anything. In this case, sending an email greeting card is a chance to connect with your audience and make the email readers feel good creating a positive brand image.

The best time to start your holiday campaign

39% of people plan to start holiday shopping for gifts in November and 9% in December. And more than half of people are planning to finish shopping in December. The earlier you begin sending out your Christmas email campaigns, the higher your chance is to win the customers’ attention.

In the following guide, we’ll observe all the stages of a successful Christmas email marketing campaign to get you inspired.

Stages of a Christmas email campaign

A successful Christmas campaign doesn’t consist of a single message. We recommend that your promotion includes at least three stages:

  1. Pre-Christmas message
  2. Christmas email
  3. Post-Christmas messages

Use email automation for this. Let’s explore a successful Christmas campaign from the beginning.

Pre-Christmas message

If you send a single message on Christmas day, your email promotion is likely to get lost in a pile of others in an overcrowded inbox. To prevent that, be proactive: send pre-Christmas messages to stay on the top in subscribers’ inboxes and their hearts and minds.

Start creating a festive spirit at least a week before the holiday — for example, send season’s greetings, or thank your subscribers for their loyalty.

This promotion creates a festive experience and grows anticipation. Similar to an advent calendar, this email marketing campaign encourages readers to open their inboxes every day until Christmas to learn about new offers and discounts. Boosting opens that way makes the conversion rate rise as well.

An email with the banner text 12 days, 12 exclusive offers. Below the text are 12 festive images similar to an advent calendar
Source: MailCharts

Another example of a pre-Christmas email campaign is this cute postcard by Curate Labs. It conveys just the right feel and tone of the holiday season with a minimalistic and adorable design:

An email with a banner saying Happy Holidays and showing illustrated Santa, snowman, and a bird against a red background
Source: Really Good Emails

Christmas email

When you come closer to the date, it’s time to send a Christmas message. Your subscribers have probably opened the previous promotional emails, and now they expect you to make attractive holiday offers, discounts, and gifts. So, don’t disappoint them 😉

You can prepare festive Christmas discounts, email-only deals, or exclusive offers for the most loyal customers.

Here is a Christmas email promotion example that wouldn’t disappoint the brand’s subscribers. It details three offers: a sitewide sale, additional discounts on limited-run styles, and a gift with purchase. Using deals on different products or product categories makes a promotional email newsletter more compelling. This email also has a sophisticated, elegant design with muted colors complimenting the luxurious gifts.

A gray and beige email with a banner promoting the annual winter event
Source: Milled

This Christmas email has a big 50% off personalized candles banner and a winter sale promotion below. This marketing message also has a reminder to order by a certain day to get the product in time for Christmas and it drives urgency by making the promotion 48 hours only.

A Christmas email with a banner stating 50% off personalized candles for 48 hours only
Source: Milled

Post-Christmas newsletters

Christmas ends on the 26th of December, but it doesn’t mean that your campaign should, too. Post-Christmas is actually the best period for email marketers: the inboxes are not overcrowded with countless festive messages, so you should take a chance and send an email newsletter even after the holiday.

What can you write? Make your email a continuation of a Christmas message: remind about the promotion, but make it even spicier and catchier.

Simple yet elegant Christmas email design, an engaging header, a generous offer — perfect blend for the success of your marketing campaign:

An email with a present on the banner and the text saying “Wrap the old year with a bow. Start the new one with a bang”
Source: Automizy

This festive promotional email marketing campaign makes the day after Christmas sweeter with up to 80% discounts and an additional 20% with a promo code:

An email with a Christmas tree banner surrounded by Polaroid pictures and with the text Happy Holidays on it
Source: Milled

Take advantage of the opportunity! Write a post-Christmas email with a killer subject line, and you’ll definitely stand out from the pile of endless “Merry Christmas” promotional messages. In the following chapter, we’ll learn the key objectives of catchy Christmas subject lines.

Best Christmas email subject lines to use in 2023

An attention-grabbing subject line is almost half of your future marketing campaign’s success. If you don’t get your prospects to open the email, the rest doesn’t matter.

There are four main strategies to use when planning your Christmas email subject lines.

  1. Use a general subject line, appropriate for any holiday email.

Good examples:

  • Add a bit of joy to your holidays with these deals
  • Get on top of your holiday shopping with our gift guide
  • Season’s greetings from…
  • Get your shopping sorted with these gift ideas
  • It’s time to get festive!
  • We have a gift for everyone on your list
  • Happy holidays this festive season
  • Deck the halls with these savings
  1. Mention your unique holiday offer to entice more people to open your email.

Good examples:

  • 25% off storewide — It’s a Christmas miracle!
  • Free shipping until December 25th!
  • Up to 40% off our Christmas Sale
  • Jingle all the way with 25% off
  • We’re saying goodbye to shipping fees — our Christmas gift to you
  • 50% off flash sale: Happy holidays!
  1. Chill and have some fun — Christmas is an appropriate time for it! You can use playful subject lines and add some emojis — that’s a surefire way to make your emails stand out in subscribers’ inboxes.

Good examples:

  • Mrs. Claus’ gift recommendations 🤶
  • 🚚 Free delivery for Christmas
  • Christmas is coming! 🎁🎄
  • Shop our Winter Wonderland ⛄️❄️
  • Final сountdown to Christmas is on! ⏰
  • 🎁 Our Christmas gift guide is here 🎁
  • 40% off Christmas best sellers ⚡️
  • Escape the winter weather this Christmas ⛄️
  1. Mention “Merry Christmas” or “Happy Holidays” to create a festive mood.

Good examples:

  • Merry Christmas from …
  • It’s our Very Merry Christmas Sale
  • Savings to make this your most Merry Christmas yet!
  • Looking forward to a Merry Christmas?
  • Happy Holidays and a Joyous New Year!
  • Enjoy our Happy Holidays sale!
  • Have a Happy Holiday with our End Of Year Sale

Christmas email template ideas for your campaign (with examples)

Here are the best Christmas email techniques and practices to get inspired by and use in your marketing campaigns to promote your products and services. Find yours!

Themed design

There are lots of traditional Christmas symbols to choose from: a Christmas tree, Santa Claus, snowmen, snowballs, Christmas tree sets, candy canes, snowflakes…and so on. Take any and integrate them into the design of your campaign. Use holiday colors for your promotion: traditionally, it is green, red, white, and gold. You can create different combinations or just highlight some accents.

ABC Ltd chose a well-known Christmas design: it’s Santa riding a sleigh with the reindeers over a winter forest:

A minimalistic email by ABC Ltd with an illustration of Santa in his sleigh flying over pine trees and a short holiday wish from the company
Source: Really Good Emails

In case you want to add some creativity to the campaign, there are many ways to play with traditional Christmas symbols or the holiday spirit. The email below doesn’t use any Christmas colors opting for cyan and violet instead. The playful image makes the campaign exciting and memorable. The holiday aspect of it is also clear thanks to gift boxes and the banner text.

An email with a banner GIF showing legs in violet boots peeking from a bathtub full of gift boxes. A box appears and disappears on top of one of the boots. The banner says “All Wrapped Up!”
Source: MailCharts

TWO UK offers their email subscribers to decorate a digital Christmas tree with blinking and twinkling lights and share the results on Twitter. A tricky way to increase brand awareness!

An email by Two with an image of a Christmas tree and a call to get festive decorating it and sharing the results on Twitter
Source: Really Good Emails

Personalizing as much as possible

It is always so good to know that the company you’re loyal to cares about you. So, Christmas is the perfect time to make your customers personalized gifts to show that each of them matters a lot to you and your business.

For example, you can use personalization to send emails with Christmas discounts on products your prospects have already shown interest in. Or just share some interesting statistics about their experience with your products, as Loom did in this email:

An email from Loom with a user’s yearly statistics: 9 meetings eliminated, 7 videos created, etc.
Source: Really Good Emails

Another great and unusual way to show your customers your appreciation is to send them a plain text message with the best wishes. It looks super personal and doesn’t take much effort to create. Such Christmas emails do not contain any images or coding and look exactly like the ones you send to your friends and colleagues.

Sending such a greeting to your customers makes them feel a warm bond with you and your business:

A screenshot of an email template from a company CEO to a customer named Alice with Christmas wishes

This message looks like you’ve received a Christmas email from your good friend. It is an especially beneficial tactic for B2B email marketing.

Here’s another example of a simple Christmas message:

An email with a minimalistic illustration of two people and a wolf by a Christmas and a text saying Merry Christmas from Thomas Pink
Source: MailCharts

Spreading warm wishes

You can spread the holiday spirit by sending heartwarming Christmas wishes to your customers. It’s a chance to get more personal with your contacts and treat them as if they were a part of your family.

In this message, Ralph Lauren greets the subscribers with a simple picture of him and his dog. It’s not even done in Christmas colors but how cozy and homey it looks! These feelings are always associated with Christmas.

An email with a vintage-looking photo of Ralph Lauren by a red truck and a dog peeking up from the truck
Source: Really Good Emails

The next warm wishes email radiates warmth with the yellow colors of the banner text, photos, and buttons. Although the brand simply used the signature color for this campaign, it works well for Christmas.

An email from L'Occitane en Provence with a banner photo with the text Merry Christmas written in yellow and a collage on a yellow background
Source: MailCharts

This red and gold Christmas campaign showcases the brand team’s pets and has a nice message. A campaign like this is easy to create and yet it has great potential to make the brand’s relationship with customers stronger.

An email with a photo of a dog dressed in red sitting under a Christmas tree and a name tag by the photo saying Annie with a text going around the photo that says Merry Christmas Eve From the pets at Hydrant
Source: MailCharts

Creating urgency

Keep in mind your last-minute shoppers. Christmas is the time when they’re on the hunt, so you as a brand can take a chance and turn the tables. Create an additional sense of urgency that forces customers to buy faster and make quicker decisions.

For example, Clinique launched a time-limited campaign with discounts for all categories of products, but each of the codes was valid for just 24 hours. One day — one category. Not only can such promotional email boost conversion but it can also create anticipation for the following offers.

A Clinique email advertising 12 days of treats and presenting the code for the first day
Source: Really Good Emails

It is also a nice idea to add a countdown timer with animation showing how much time is left till the end of your discount offer:

A Disney email with a countdown timer before the new Mickey Mouse movie release
Source: MailCharts

Gamifying emails

To make your emails more engaging and boost your click rates, add gamification to your campaign. It triggers the curiosity of readers, cheers them up, and creates a festive mood. Moreover, making customers play games to get gifts is a great way to increase sales.

Look at this example by LevelUp: it is hard to close such a newsletter promotion without clicking on every gift box!

An email with four illustrated gift boxes and buttons on them saying Open me
Source: Really Good Emails

Uplers made a cute interactive email arranging a video call with none other than Santa Claus himself! When you click the CTA, you see Santa greeting you. It is also possible to tweet this sweet message to your friends and loved ones.

An email showing a decorated room with a Christmas tree and a button saying Click to join the call
Source: Really Good Emails

Addressing your readers’ pain points

What is a recipe for conversion? Offering people exactly what they need or want! For Christmas, it’s not only a great promotion, it’s a gift that has arrived on time!

This campaign has a bold and memorable claim — “Guaranteed under the tree, or ships free!” It makes the deal more compelling and directly addresses the brand’s customers’ pain points.

An email with a banner showing a sleigh with a gift and the text saying Guaranteed under the tree, or ships free!
Source: Milled

Thanking your subscribers

Finally, Christmas is a nice occasion to thank the subscribers for their loyalty and express your love and gratitude to them. Sometimes warm and simple words are enough to win someone’s heart.

Saying thanks helps to build stronger relationships with your customers. It also enhances the brand identity.

An email with a banner picture of a Christmas tree made from red ribbon and saying From our family to yours… Merry Christmas
Source: Really Good Emails

Digital holiday greetings from Ashley Steward, an American plus-size women’s clothing company. Such an email reinforces the bond between the customer and the brand:

An email with a short Merry Christmas message and a xoxo Ashley signature at the bottom
Source: Really Good Emails

A CEO’s or co-founder’s signature can make even the simplest email feel more personal and effortful. Here is an example:

An email with a message from the family and team at Threads 4 Thought signed by the company’s co-founder
Source: MailCharts

Wrapping up

Let’s sum up everything we’ve covered in this article about successful Christmas email marketing campaigns:

  1. We recommend you to start your campaign early: at least, several days before the date and finish it after Christmas. This an approach allows you to engage more subscribers and stand out from the pile of endless “Merry Christmas” promotional messages. So, a successful campaign contains at least three Christmas emails.
  2. When writing a subject line, be creative: use festive puns, plays-on-word, emojis — the same as in Thanksgiving emails. All that conveys a proper holiday spirit.
  3. Make an email eye-catching — create a themed design, add some interactive elements and gamification, and don’t forget about special festive offers. In case you haven’t prepared any discounts for your Christmas promotion, it is also appropriate to simply say thanks to subscribers and spread warm wishes.

We wish a Merry Christmas to you and your families! Ho-ho-ho 🎅

This article was originally published in December 2022 and was updated in November 2023 to make it more relevant and comprehensive.

21 November, 2023
Article by
Valeria Shulga
A writer by nature, study, and trade with more than 7 years of experience. Contributor at Selzy wearing many hats: I create special content projects, write articles, and own Facebook and Reddit communities. My expertise lies in email and content marketing, but I also have experience with the topics of real estate and immigration. Outside of work, I like spending my free time learning foreign languages, seeing plays at our local theaters, and doing yoga.
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