Top Winter Emails To Send Out This Year

Top Winter Emails To Send Out This Year
10 November, 2023 • ... • 1782 views
Sara Kurczyńska
by Sara Kurczyńska

Winter can be an incredibly profitable season, no matter what kind of company you are running. Before the new year comes around, you get to make thousands of dollars during the holiday season. But keeping the momentum going in January and February can be a hassle. The best way to do something about it is to launch an email marketing campaign. 

If you do not know what such an email should look like, keep reading! You’ll find a few reasons why you should send out winter emails, as well as a list of winter email types and winter email campaigns.

Why send out winter emails

If you are not convinced that you should use winter emails, here are a few benefits of doing so. First, it will help you increase sales. Winter is the biggest shopping season of all. According to statistics, consumers planned to spend an average of $1,530 on gifts, travel, and entertainment in 2023 alone. After the pandemic, spending is once again growing yearly, so in 2024, people are probably going to spend even more. It would be insane to miss such an opportunity!

Second, the holiday season is all about giving. Why not use this sentiment to build relationships with your customers? Sending out winter emails can be a great way to show them that you care about them and that they can trust you.

Winter email types to include in your campaign

November emails

BFCM weekend

Black Friday and Cyber Monday are among the most important shopping events of the year. You can benefit from both by sending out emails that offer special discounts and coupon codes.

Many customers shop for Christmas gifts during the sales season, so you can extend the special offers or discounts to the beginning of the winter or even further.

If you are working for a small business, you can take advantage of the Small Business Saturday which takes place on November 25th. This event is aimed at drawing attention to small businesses and encouraging people to shop with them more.

December emails

St. Nick’s Day

St. Nick’s Day is a day dedicated to giving, so why not use it to kick off a holiday email marketing campaign? You could create a festive email template filled with discounts and gifts. Just make sure to include images of snow and winter-themed decorations!

Green Monday 

A recently created e-commerce occasion that happens on the second Monday of December. It was coined as the last day customers could place an order that would be delivered before Christmas. You don’t have to stick to this name, though, or design your email with shades of green. But this is still important to notify your clients about the last day you offer before Christmas delivery.

Christmas countdown

Christmas is just around the corner, so why not get people in the holiday spirit. For instance, you might want to put together a countdown email that highlights the products you are offering, together with any interesting discounts or the latest promotion.

You can also create your business’s version of an advent calendar offering a new deal each day before Christmas.

Christmas Day

Christmas Day is the perfect time to send warm and heartfelt Christmas emails to your customers. Let them know that you appreciate each and every one of them and wish them holidays filled with fun and laughter.

New Year’s Eve

The end of the year is usually a time of reflection. You can use this to your advantage by sending out a New Year’s Eve email that recaps the year. For instance, you could share how many loyal customers you gained and how many orders you have processed.

January emails

New Year’s resolutions

January is the perfect time to help your customers stick to their New Year’s resolutions. With that in mind, put together an email that highlights products and services that can help your newsletter subscribers reach their goals.

Blue Monday

Blue Monday is said to be the most depressing day of the year. It falls on the third Monday of January and is usually a time when people feel like they have not achieved as much as they intended to. So, make your customers feel better by sending an email filled with discounts!

February emails

St. Valentine’s Day

St. Valentine’s Day is the perfect time for a Valentine’s Day email that focuses on romance and love. With that in mind, you might want to send out a February email with discounts on gifts for couples, as well as products that your subscribers can give to their significant others.

You can, of course, target singles too. Check out our article on Valentine’s Day marketing for inspiration and campaign examples.

Winter email design best practices

If you want your winter email campaign to work, you need to make sure that it looks good and that its content is eye-catching and well-written. Here are a few design tips that should help you achieve that goal.

Subject line

Make sure that the subject line of your winter email is short, to the point, and attention-grabbing. This will help you get more people to open your emails and, in turn, increase your sales. If you want your catchy email subject line to contain an emoji, stick to just one. More than that will make the subject line look too cluttered. Here are a few examples of good winter email subject lines:

  • Holiday deals are here 🎁
  • Happy Valentine’s Day! 💕 Get 15% off our gift selection.
  • Make 2024 the best year yet! 🔥

Color palette

Since winter is a cold season, use a color palette that reflects that. Stick to cool tones like blues and purples, as well as whites and grays. It will help each email you send out look more winter-themed. Alternatively, you could also use a combination of reds and greens for a more festive look.

Tone of voice

Make your winter emails sound friendly and welcoming. Make sure to use words that convey warmth, such as welcome and appreciate. Doing so will make it easier to build a better relationship with your customers and improve your brand image.

Visuals

Remember to add a few visuals to every message. If you are not an experienced graphic designer or want some email design inspiration, be sure to check out a few custom Christmas email templates and New Year ideas. With a great template, you are guaranteed to save plenty of time and energy.

Responsive design

If your email is not responsive, it is unlikely to help you achieve the results you need. Make sure to design responsive emails that look great on both desktop and mobile devices. That way, you will reach a larger audience and increase your sales. You can use specially created templates to ease your work.

Personalization

Personalization is key when it comes to email marketing. So, make sure to use the data you have collected about your customers to create personalized emails that are tailored to their needs and interests. 

The easiest ways to do this are to use the customer’s name in the subject line and to send them suggestions based on their past purchases. This will make them more likely to open and click on your emails, as well as actually purchase something from your store. 

Keeping it brief

As with most email marketing campaigns, winter emails should be brief and to the point. Your customers are busy people and they do not have time to read long emails. Get your point across in as few words as possible to make your campaigns effective.

CTA

If you send an email about your seasonal sales or other deals and discounts, make sure to include a good CTA that complements the email contents. If you don’t know what works best, try out different options with A/B testing. For example, you can send some customers an email with a CTA on a button, and others — with a link CTA. You can also test the link or button colors or copies.

Happy holidays

Last but not least, make sure to wish your subscribers happy holidays instead of Merry Christmas. Why? Well, not everyone celebrates Christmas. Wishing them happy holidays is a great way to be inclusive and respectful.

Best winter email examples from your favorite brands

Anthropologie: A cozy mood

An email with an it’s-too-cold-to-go-outside list and a free shipping promo code
Source: Anthropologie

Anthropologie is a clothing retailer that offers an assortment of not only clothing, but also jewelry, beauty products, home furniture, decoration, and gifts. One of their winter email marketing campaigns included this relatable email. 

The email lists things that you should do when it is too cold outside. The two most obvious points were finding your favorite sweater and making a mug of hot tea. The last one encouraged readers to accept their gift of free shipping and do some shopping at the brand’s online store.

Notably, the email is very simple and minimalistic. The cold winter color palette is easy on the eyes, and so is the background image. It is not overly complicated or flashy. In addition, the font is pretty and easy to read. It stands out against the dark background.

Verve Coffee Roasters: Colorful and informative

An email with the three best-selling coffee roasts of the year with customer reviews under each one of them.
Source: Milled

One of the sources of content not many brands use to their advantage is internal data. Sales statistics, the development process, or some other insider’s perspective is interesting to your customers just as much as your products. Verve Coffee Roasters, a California coffee company, shared the best-selling blends of the year alongside the customer reviews. This email newsletter works great as an end-of-the-year promo. Some customers will be motivated to taste the blends they haven’t tried, and others will be glad to learn their preferences are recognized.

Beyond just the content, this email has an exquisite design with bright, exciting colors and short and engaging copies.

Sephora: Customer-centric approach

A Sephora email with a one-time discount code, product recommendations, and the shop’s advantages listed.
Source: Milled

Sephora is an international retailer of beauty products. The company launched this holiday email marketing campaign. The focus of the email content is clearly on the promotion. The color scheme of the banner is festive red and gold and images of presents in the corners further convey the theme and atmosphere of celebration.

The campaign is packed with information that can help customers shop and reduce friction. There is a loyalty program status up top to remind email subscribers about their benefits. Next, there is a time indication with the ends today text and the shipping information. Furthermore, a contrasting black section below the sale banner indicates various advantages of gift shopping at Sephora. Lastly, there is the nearest shop location and open hours for customers who want to visit the store. This campaign puts convenience front and center.

While this isn’t one of the most visually pleasing email templates, it does get the job done. It is simple and easy to read.

Elf Cosmetics: Attention-grabbing GIF

An email promoting the brand’s greatest hits with a GIF with two pictures interchanging: a photo of a product and a photo of a model holding it.
Source: Elf Cosmetics

Elf Cosmetics is a brand that specializes in skincare and makeup products. The example here comes from a campaign that they launched in winter. Its main features are a cozy color palette with light shades of brown.

Aside from that, the email includes a simple GIF, which serves two purposes. First, it grabs the viewer’s attention. Second, it emphasizes both the product that the company is trying to sell and the model. The model is wearing a comfortable and soft sweater, which adds to the cozy vibe of the message.

Old Navy: Big numbers, lively colors

An email with a bright banner with different shades of green and a white 50% discount text.
Source: Old Navy

Old Navy specializes in selling clothing, ranging from jackets to pajamas. Their winter email’s subject is a huge sale on outerwear, jeans, and sweaters. The 50% off text is really big and stands out against the green background. As a result, it effectively catches the recipient’s attention. 

Below, you see a picture of two models running through snow. The caption reads beat the chill, which is short and to the point. 

JCrew: Winter background and color palette

A minimalistic email with a What winter slump? Sign against a dark-blue snowy background.
Source: JCrew

JCrew is yet another clothing brand. This email has a fairly simple format. It has a minimalistic winter-related background, as well as a cool color palette with whites and blues. It also features links to the relevant sections of the brand’s online store, both at the top and at the bottom of the message.

The caption about a sale and a winter slump is the main focal point of the message and encourages the recipient to make a purchase, while the small ends tomorrow in the lower part of the email creates a sense of urgency.

Simon Pearce: New Year inspiration

An email with a banner featuring a glass rabbit photo and the text Positivity+wit above a Year of the rabbit button.
Source: Milled

Simon Pearce is an American glassware and pottery manufacturer. With this January email campaign, the brand provided New Year inspiration and warm wishes. The email copy is short and the fresh start message is encouraging.

The email features two white and beige photographs. Both pictures showcase the brand’s home decor — a rabbit reminding about the year’s symbol, and a pine tree to tie in the winter holidays theme. Images are full of light and air, showing that Simon Pearce products are a great addition to the home decor. This is a subtle yet effective promotion.

Banana Republic: GIF with a black background

An email banner with 60% off text changing into winter presale texts.
Source: Banana Republic

Banana Republic is a luxurious clothing brand. The entire banner in the brand’s email is a GIF. As mentioned above, GIFs are really effective at grabbing people’s attention. Aside from that, the information about how big the sale is really stands out against the black background. 

Sure, that kind of background might not be directly winter-related. Still, it features cozy, weather-appropriate clothing recommendations at the bottom to draw attention to the season. It is an effective campaign designed to motivate people to shop the sale.

The Novelty Shop: Pink dinosaurs

An email with a GIF of textile pink dinosaurs chasing each other and a text all work and no play make January dull.
Source: The Novelty Shop

January can be a tough month for retailers and newsletter subscribers alike. Luckily, you can always use this subject to cheer up both sides with an engaging email. The team behind Novelty Shop did just that using an animated GIF and one of its most popular products. 

Take note of the colors, too. In the middle of January, you might be feeling a bit sick of whites and dark blues. A brighter shade of pink here really saves the day (and design).

Rifle Paper: Santa is here!

An email with an illustration of a Santa riding his sleigh above two houses in the snow. The banner text says All we want for Christmas is… 30% off everything
Source: Really Good Emails

Rifle Paper Co. is a lifestyle brand that sells a wide range of items, from stationery to home decor and gifts. In the Christmas email newsletter, the brand decided to use an adorable illustration of Santa. Thanks to it, the design feels festive and friendly.

The illustration is paired with a big discount on everything the store has to offer. Below it, you can see a CTA with the go, go, go calling, which instantly grabs the reader’s attention.

Magic Spoon: Bubbly feelings

An email with bright pastel colors and a text Get ‘em while they’re hot.
Source: Milled

Magic Spoon is a company that makes healthy cereal. For the festive winter campaign, the brand opted for a striking pastel color scheme. Bright pink, orange, and blue used in the email design remind the readers of bubble gum or cotton candy. Even the snowy tree branches and icicles by the corners of the banner are colorful. This makes the email campaign magical and exciting.

The email copy is playful and friendly, and the slightly different CTAs make this campaign even better.

Chess.com: Recap of user activity

An email with user statistics for 2021 including the number of games played, the best win, and rating.
Source: Really Good Emails

Chess.com is a popular internet chess server that you can use to play chess with people from around the world. In its email, the platform gives a clear summary of how the user used the platform. It includes the number of games played and the best game. 

As we have already mentioned, summing up the previous year in numbers is a great topic for a winter email. People really enjoy reading detailed reports with numbers and such. As a result, campaigns with such reports have the potential to end up being pretty popular with your mailing list.

Dose of Colors: Predicting the future

An email predicting beauty trends of the coming year: sparkling eyes, glossy lips, glowing skin.
Source: Email Tuna

Dose of Colors is a company selling cruelty-free makeup products. In their New Year’s email, you get to discover a few predictions for 2022 beauty trends. 

It makes not only for an interesting read but also for a great way for a brand to position itself as an authority. After all, to make accurate predictions, the people behind it have to know the industry they work in inside and out.

Bloom and Blossom: New Year’s resolutions

An email with a banner text New Year self-care and the words new you scribled over.
Source: Milled

Bloom and Blossom is a skincare and wellness brand. Its email puts a new spin on the popular new year, new me phrase. Instead of building a new you, you are encouraged to focus on taking better care of yourself. What’s more, the company’s products are just what you need to make it happen.

What stands out in this email is the color palette. The hot blue stands out against the beige background, but it doesn’t seem out of place. Instead, the two colors blend well, which makes the entire email design pretty aesthetically pleasing.

Pfaltzgraff: Shades of red

An email promoting festive dinnerware with photographs of the products along with red napkins.
Source: MailCharts

Last but not least, there is Pflatzgraff, which is a popular American kitchenware brand. Its email grabs the recipient’s attention in two ways. First, there are these splotches of red spread out throughout the photographs it contains. Second, there are four calls to action underneath each set of kitchenware that’s put on display.

Overall, the email conveys a festive feeling while showing the elegance and quality of the products.

Conclusion

To sum up, winter emails can be incredibly effective when it comes to increasing sales and building relationships with customers. However, for such emails to be successful, you will need to keep a few things in mind.

First, remember to send out messages related to popular holidays. That way, you can cater to customers’ demands much more effectively. Check out our e-commerce holiday calendar to get ready in advance.

Second, stick to the winter email design best practices listed above, including catchy subject lines, festive color palettes, and responsive design.

Last but not least, use the examples we provided here as a source of inspiration. With so many different winter email campaigns to look at, you should be able to design an interesting email marketing campaign in no time!

This article was originally published in December 2022 and was updated in November 2023 to make it more relevant and comprehensive.

10 November, 2023
Article by
Sara Kurczyńska
Sara Kurczyńska is an experienced content writer from Poznań, Poland. She enjoys writing about digital marketing, as well as playing video games and petting her fancy rats. In her spare time, you can find her birdwatching and taking long walks around the local parks and forests.
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