Winter email design best practices
If you want your winter email campaign to work, you need to make sure that it looks good and that its content is eye-catching and well-written. Here are a few design tips that should help you achieve that goal.
Make sure that the subject line of your winter email is short, to the point, and attention-grabbing. This will help you get more people to open your emails and, in turn, increase your sales. If you want your catchy email subject line to contain an emoji, stick to just one. More than that will make the subject line look too cluttered. Here are a few examples of good winter email subject lines:
- Holiday deals are here 🎁
- Happy Valentine’s Day! 💕 Get 15% off our gift selection.
- Make 2024 the best year yet! 🔥
Since winter is a cold season, use a color palette that reflects that. Stick to cool tones like blues and purples, as well as whites and grays. It will help each email you send out look more winter-themed. Alternatively, you could also use a combination of reds and greens for a more festive look.
Tone of voice
Make your winter emails sound friendly and welcoming. Make sure to use words that convey warmth, such as welcome and appreciate. Doing so will make it easier to build a better relationship with your customers and improve your brand image.
Remember to add a few visuals to every message. If you are not an experienced graphic designer or want some email design inspiration, be sure to check out a few custom Christmas email templates and New Year ideas. With a great template, you are guaranteed to save plenty of time and energy.
If your email is not responsive, it is unlikely to help you achieve the results you need. Make sure to design responsive emails that look great on both desktop and mobile devices. That way, you will reach a larger audience and increase your sales. You can use specially created templates to ease your work.
Personalization is key when it comes to email marketing. So, make sure to use the data you have collected about your customers to create personalized emails that are tailored to their needs and interests.
The easiest ways to do this are to use the customer’s name in the subject line and to send them suggestions based on their past purchases. This will make them more likely to open and click on your emails, as well as actually purchase something from your store.
Keeping it brief
As with most email marketing campaigns, winter emails should be brief and to the point. Your customers are busy people and they do not have time to read long emails. Get your point across in as few words as possible to make your campaigns effective.
If you send an email about your seasonal sales or other deals and discounts, make sure to include a good CTA that complements the email contents. If you don’t know what works best, try out different options with A/B testing. For example, you can send some customers an email with a CTA on a button, and others — with a link CTA. You can also test the link or button colors or copies.
Last but not least, make sure to wish your subscribers happy holidays instead of Merry Christmas. Why? Well, not everyone celebrates Christmas. Wishing them happy holidays is a great way to be inclusive and respectful.