How to prepare for your New Year’s email campaign
End of the year is a busy time for business (pun intended) and even more so for marketing. But if you begin preparing in advance, everything will go smoothly. So before we move on to ideas and examples, here’s a three-step plan for a flawless New Year email marketing campaign.
Step one. Clean and segment your email list
Not only your wardrobe needs a New Year declutter but the email list as well. In preparation for the holiday campaign, delete subscribers with full mailboxes or those who no longer use the account. In Selzy you can use a dedicated “List cleanup” tool exactly for that.
Next, segment your dormant subscribers into a separate list and conduct a re-engagement campaign. The other option is to segment users based on subscription date or segment those who open emails most often. Thanks to that you can filter out your most loyal audience to send special deals and promos.
The aim of this step is to improve deliverability and therefore the sender’s reputation and make the campaign less costly. Want to make further changes and improvements to your list? Check out our thorough guide on the topic.
Step two. Design your perfect email campaign
Writing the message and designing the email beforehand is essential. Remember that your target audience has already seen your Christmas campaigns, so don’t repeat yourself. One thing you can do is use a different template this time or write a catchy subject line. Try out GIFs or illustrations, imitate a holiday card layout. Your efforts won’t be in vain as personalized emails are more engaging to read and sharable.
When your Happy New Year message is wrapped like a great holiday gift, it’s time for the last step.
Step three. Automate and launch the campaign
With marketing automation tools like Selzy, there’s no need to manually send out emails. After you finish the preparations, automate the campaign with chain messages if needed or simply schedule one email.
And that’s all! If you follow this checklist, the high e-commerce season won’t bring any unpleasant surprises. Still deciding on the email content? Next up we’ll give you 6 possible options.