Happy New Year Email Message Ideas and Examples

Happy New Year email article cover

The hap-happiest season of all is also a great time to send emails. Whether you want to close last sales, re-engage subscribers, or bolster customer loyalty, a Happy New Year email presents a one-time golden opportunity to do so. 

In this article, we gathered email marketing best practices for the holiday season and some eye-catching subject lines. Let’s start 2023 right!

Why send out New Year email messages?

Each year marketing teams prepare for holidays and send out specially crafted emails. Depending on your business marketing strategy and your customers, a Happy New Year email can:

  • Drive last sales. Black Friday, Cyber Monday, and Christmas may have passed but it’s still possible to entice customers with holiday discounts. You can even offer them to buy their favorite products in advance.
  • Re-engage subscribers. Year-round-ups, resolutions, and other New Year related emails may attract the attention of dormant customers. In this case, consider adding a discount code.
  • Nurture loyalty. A personalized New Year message gives subscribers positive feelings toward the brand.
  • Boost brand recognition. Follow in the footsteps of Spotify which almost created its own holiday — a so-called “Wrapped Day”. Make the content in the holiday email worth sharing on social media, and it will act as a free promotion.

Did we convince you? Then let’s discuss New Year emails specifics so you can create your own campaign.

Types of New Year email campaigns

Time matters, especially when it comes to holiday email marketing. So the types of New Year campaigns are all based on when you send them out. You can either opt for one of the types or use a combination of them no matter the subject or products’ type. But remember not to overly disturb your customers.

New Year’s Eve campaign

The year’s final opportunity to reach out to your subscribers is December 31st. We recommend sending the email no later than 10 pm. Afterward, customers probably won’t catch your message until next year. And don’t forget to use festive templates to keep up the spirit!

This type of New Year campaign is great for:

New Year’s resolution campaign

This type of holiday email can be sent either before the New Year or throughout January. The whole idea is to target readers who are actively planning their future or can benefit from a little holiday motivation. Writing on the subject of resolutions seamlessly ties your brand into it.

This type of New Year campaign is great for:

  • Yearly subscriptions promos
  • Package deals (so customers can stock up on their favorite products)
  • Checklists, articles, and other content marketing goods
  • Surveys (let your audience know you promise to do even better this year)

Post-celebration campaign

When the last candy cone is eaten, you can send a post-celebration campaign. Or schedule it sometime between January 2nd and 5th, or later. Keep in mind that the first working day in the U.S. is January 3rd, though. So don’t push your audience to start grinding too soon.

This type of New Year campaign is great for:

  • Company plans
  • Reflection-style content
  • Motivational or inspirational content

Pro tip: Choose the timeframe that works best for your product and audience. You can also analyze the results of previous holiday campaigns. Did your subscribers enjoy Christmas email templates? Was the sending time effective? Etc.

How to prepare for your New Year’s email campaign

End of the year is a busy time for business (pun intended) and even more so for marketing. But if you begin preparing in advance, everything will go smoothly. So before we move on to ideas and examples, here’s a three-step plan for a flawless New Year email marketing campaign. 

Step one. Clean and segment your email list

Not only your wardrobe needs a New Year declutter but the email list as well. In preparation for the holiday campaign, delete subscribers with full mailboxes or those who no longer use the account. In Selzy you can use a dedicated “List cleanup” tool exactly for that. 

Next, segment your dormant subscribers into a separate list and conduct a re-engagement campaign. The other option is to segment users based on subscription date or segment those who open emails most often. Thanks to that you can filter out your most loyal audience to send special deals and promos. 

The aim of this step is to improve deliverability and therefore the sender’s reputation and make the campaign less costly. Want to make further changes and improvements to your list? Check out our thorough guide on the topic

Step two. Design your perfect email campaign

Writing the message and designing the email beforehand is essential. Remember that your target audience has already seen your Christmas campaigns, so don’t repeat yourself. One thing you can do is use a different template this time or write a catchy subject line. Try out GIFs or illustrations, imitate a holiday card layout. Your efforts won’t be in vain as personalized emails are more engaging to read and sharable.

When your Happy New Year message is wrapped like a great holiday gift, it’s time for the last step. 

Step three. Automate and launch the campaign

With marketing automation tools like Selzy, there’s no need to manually send out emails. After you finish the preparations, automate the campaign with chain messages if needed or simply schedule one email.

And that’s all! If you follow this checklist, the high e-commerce season won’t bring any unpleasant surprises. Still deciding on the email content? Next up we’ll give you 6 possible options.

Ideas to use in your Happy New Year email

Holiday email campaigns for each brand and marketing strategy differ. What works for one company may not be as effective and on-brand for another. We gathered several universal ideas on New Year wishes for your customers. Choose one that’s right for you!

Provide a recap of the user activity

People in general are curious about statistics and fun facts, especially about themselves. A personalized email with subscribers’ yearly figures and milestones is very engaging.

A Chess.com yearly round-up email
Source: Really Good Emails

This yearly report email from Chess.com is a great example of this category. Not only does a subscriber learn about their own games and results, but they can also compare them to other users’ statistics. The layout here is simple yet effectively conveys the message. 

Another idea is a year-in-review email about your business’ achievements. This approach is great for charities, news and sports outlets, and other companies that don’t collect user statistics. 

Write about resolutions

Resolutions are promises to self that people make for the New Year. These can take the form of goals like “Read 100 books” or just reminders like “Spend more time with family”. Either way, brands can contribute to personal growth plans with clever email campaigns. 

This type of holiday email is especially great for health, fitness, well-being, and cosmetic brands. But other companies adopt resolutions in their own form. A clothing brand, for example, can write an email about “Style resolutions” and a cybersecurity service — about “Personal data safety resolutions”.

An MPG New Year resolutions email
Source: Email Tuna

The MPG clothing brand cleverly tied in their products to 3 different resolutions. This email also serves as an example of targeting distinct groups within the audience with one message.  

Thank your customers

A simple “thank you” goes a long way. It’s true that thanking each of your customers personally is impossible. But email personalization techniques can do the trick. Add the subscriber’s name and other data to the message, and it will feel more special to them. Let the CEO or other high-level employees write something to double the effect.

An Airbnb thank-you email
Source: Really Good Emails

Airbnb’s thank-you email is a short and at the same time heartfelt message. It contributes to a warm, loyal company-client relationship. Several great details about this campaign: the name of the subscriber at the top, founders’ first names only and signatures, and the overall hand-written letter impression.

Send next year’s predictions

Predictions play into natural human curiosity. This email theme can suit almost any brand or company. Keep in mind that there’s probably no need to be overly confident or negative, though. And if it suits your brand identity, you can include horoscope signs. 

A Dose of Colors predictions email
Source: Email Tuna

Dose of Colors cosmetics brand chose 3 New Year trends to write about. For each trend, there are appropriate items to shop for. An easy email campaign that you can repeat yourself using simple templates.

Fuel optimism for the New Year

Genuine joy or appreciation — your subscribers can feel those opening an optimistic holiday email. The message can include company plans or future events, inspiring quotes and affirmations, or some personal advice like in our example.

A WeTransfer optimistic email
Source: Really Good Emails

A file-sending service WeTransfer created a reassuring, encouraging message for the New Year. The premise is familiar: it’s hard to keep resolutions, and many people already feel guilty for it in January. But with this email readers are allowed to do whatever they enjoy. Try finding a relatable message and tone to connect with your subscribers.

Just wish a Happy New Year

Last but not least, an option that may seem simple. Yet in the sheer simplicity of this approach lies its power. A minimalistic holiday email may become truly striking in contrast to promos and other marketing campaigns.

A PAM Happy New Year email
Source: Really Good Emails

This short and sweet Happy New Year email from Pam agency has a bold minimalistic design. The big font size accentuates the company’s New Year wishes for subscribers.

New Year email subject line ideas for your campaign

Now that we discussed the email content, it’s time to make your subscribers want to read it. No better way to achieve that than with an enticing subject line. Here are our top picks from other companies to fuel your imagination.

Year-in-review subject lines:

  • Our Last Email of 2022… Let’s look back at what we did together this year! 🎉
  • Closing out 2022…
  • Anything but bland
  • Let’s get numerical (year in review)

New Year resolutions subject lines:

  • New year, same you (and proud)
  • Can’t go wrong with this New Years resolution
  • A resolution you’ll actually keep…
  • Our New Years Resolution to You

Holiday promos subject lines:

  • Get one thing you can count on in 2023
  • ✨A gift from us to you
  • Start New Years with a BANG!

Holiday wishes subject lines:

  • Is it too late to say Happy New Year?
  • ***whispers*** happy new year 🙂
  • 2023: [insert inspirational quote here]
  • Holiday Thanks 💝

Happy New Year email samples to get inspired by

You’ve almost read this article till the end. Now it’s time to give your eyes some rest. In this part, we’ll show you some inspiring holiday campaigns on various subjects. Enjoy!

Beautiful layout and email design

This email on the subject of a year review features colorful illustrations and is pleasant to look at:

A Grammarly email
Source: Really Good Emails

This holiday email is minimalistic but powerfully conveys the company’s branding and aesthetics:

A Bloom & Blossom email
Source: Milled

Designed like a to-do list, this email cleverly tackles the subject of resolutions:

A Clymb email
Source: Milled

Top-notch branding and message

Part of this email is dedicated to resolutions from the company’s employees. It’s a nice way to connect with the audience:

A Moment email
Source: Really Good Emails

Holiday message in this email is made unique by the black-and-white style:

A Grovemade email
Source: Really Good Emails

Final thoughts

Along with Christmas, Black Friday, and Cyber Monday email, a New Year campaign is a must. It contributes not only to last year’s sales but also to loyal customer relationships, engagement, and brand popularity.

There are three types of campaigns to send: New Year’s Eve, resolution, or post-celebration campaign. In your message, you can write about:

  • User activity during the year.
  • New Year resolutions.
  • Gratitude towards customers.
  • Next year’s predictions.
  • Reasons to be optimistic about the New Year.
  • Holiday wishes.

It’s especially important to prepare for the upcoming campaign. We recommend cleaning and segmenting the list and designing and automating your email in advance.

This holiday campaign season, we wish you happy sending!