Why do marketers prepare for Valentine’s Day?
Although this romantic holiday isn’t a worldwide phenomenon, it is still a special occasion for US citizens. In 2023, approximately half of Americans planned to celebrate Valentine’s Day. And that means buying gifts for their significant others. According to the latest research, the average spending is almost $193. No wonder marketers use this information to their advantage and prepare sweet promotions and offers.
What do people buy for February 14th? Here’s a list of some of the options, based on NRF’s survey:
- Greeting cards
- A date night
- Gift cards
Some of these are obviously not suitable for all businesses, but other variants are very versatile.