Best practices for Valentine’s Day emails
We’ve put Christmas decorations in the drawer, and here comes the time for flowers, giant teddy bears, and red hearts! One of the most romantic holidays is just around the corner –– are your marketing campaigns ready?
Valentine’s Day is one of the most fruitful periods for e-commerce. Your customers are obsessed with the idea of finding a perfect gift for their beloved ones, and where to celebrate the holiday –– and it’s your turn to make them the most attractive offer. Moreover, it’s a great occasion to show your love to the most loyal customers and strengthen your relationships.
In this article, we’ve prepared some quick-win strategies to level up your holiday email marketing strategy, and transform your newsletter into a Valentine’s Day conversion machine!
Send the first campaign before Valentine’s Day
Send your subscribers a sneak peek of your upcoming sales before February 14th –– same as we did with Christmas emails. It’ll make them realize that the holiday is just around the corner –– it’s time to start shopping! They’ll be grateful for this reminder.
Make your email simple and let the readers anticipate the excitement of Valentine’s day. If the first message is memorable, the subscribers might remember it and show more interest in your sales campaign as the day approaches.