What is a minimalist email design?
We live in the era of high-speed digitization and are caught up in the sheer volume of information we encounter every day. According to a study in Nature Communications by the Technical University of Denmark, our collective attention span is indeed narrowing, and this effect occurs across different domains – social media, books, movies, web searches, emails, etc. Therefore, a simple copy with a minimalist and responsive design is the most effective way to deliver a message, and this approach cannot be more relevant for your email marketing.
It may sound paradoxical, but if you want to stand out from the crowd of brightly colored and mostly cluttered email templates, you need to work out a classy minimalist layout with clean fonts, calm colors and simple copy or customize a ready-made one.