International Women’s Day Email Inspiration & Best Examples To Follow

International Women’s Day Email Inspiration & Best Examples To Follow
22 February, 2022 • ... • 50984 views
Valeria Shulga
by Valeria Shulga

International Women’s Day is a perfect occasion to celebrate women’s achievements in politics, economics, and culture, and show your customers that you care about women’s rights. That’s an important point –– Consumer Culture Report by 5W PR says that 83% of respondents mention that the company’s values should correspond to their own. So, why not join this global celebration to honor and recognize women?

There are lots of ways to congratulate your customers on the 8th of March: provide promotions, charity events, or simply wish them a happy holiday. In this article, you’ll find the International Women’s Day email inspiration and tips for your festive campaigns.

Best practices for International Women’s Day email campaigns

We’ve compiled a list of ideas for your Women’s Day campaigns that will resonate with your readers. You can take any of them and adjust to the special aspects of your business.

Wish your customers a Happy International Women’s Day

That’s the simplest yet most elegant way to celebrate this holiday and show the subscribers that you really care about them. Look at the example below created by J.Crew: it starts with a headline wishing the subscribers a happy holiday and continues with a warm message going right to the customers’ hearts. A festive discount is the icing on the cake, making it even more attractive.

International Women’s Day Email by JCrew

Cherish female power

Highlight the idea of women supporting women –– like Loft did in their International Women’s Day email campaign. They used outstanding unique illustrations that perfectly convey the spirit of the holiday and combined it with a global idea of supporting the Breast Cancer Research Foundation. That’s a great example of support by deed, not by word.

International Women’s Day Email by Loft

Tell the stories of your female colleagues

The 8th of March is a perfect occasion to mention your female employees and show how much you appreciate and love them. Every one of them has a unique story, so why not tell these stories to your subscribers? It will help to portray your company as having a personality with a human face. Knowing who is behind the scenes will make your customers more trusting and loyal.

Look at how the Endource team collected the things that inspire their female employees and encourage them to become smarter, braver, and stronger.

International Women’s Day Email by Endource

Organize donations to a nonprofit organization

Take a chance to make a positive impact on society and show that your brand is concerned about the women’s agenda. Supporting a nonprofit organization that helps women around the world will position your brand as socially responsible.

In the example below, the brand offers to support an organization that employs women in Africa, encouraging their customers to participate in this project. By purchasing a piece of jewelry made by these African women, every person can make a positive impact on their lives. That’s a very noble initiative.

International Women’s Day Email Example

Offer a discount code or a coupon

On International Women’s Day, treat your customers, and offer them festive discounts. Take advantage of this day and start a holiday sale! Read our articles about Thanksgiving emails and Labor Day campaigns to see the examples of festive promotions.

You can make discounts on particular items or on all the range of products like Nasty Gal did in their email campaign.

International Women’s Day Email by Nastygal

International Women’s Day messaging tips

Apply the practices below to provide the readers with a strong and convincing message.

Make the topic clear from the get-go with holiday subject lines

When creating an International Women’s Day campaign, make sure that the overall theme of your email is obvious. You can include “International Women’s Day” or “The 8th of March” in your email subject line so that the interested audience could notice it straight away. Add emojis to your subject line to make the email stand out in subscribers’ inboxes.

Here are the examples of catchy subject lines to get inspired by:

  • Join Us in Celebrating International Women’s Day!
  • Celebrate International Womens’ Day
  • Who’s Your Super Woman? 👑
  • Be a Queen Today & Everyday
  • International Women’s Day | $10 for all
  • Celebrate International Women’s Day with free shipping 💕
  • Who Runs The World, 👧 !
  • Celebrate International Women’s Day in style 👭🏽
  • Happy International Women’s Day!!! 🌎
  • Happy International Women’s Day!

Use unique images

A picture’s worth a thousand words, so the usage of powerful imagery is an effective way to grab your audience’s attention. If possible, try to create images that reflect your brand’s vision and use them in your email campaign. It can be a colorful illustration, a photo, or text-based graphics.

Look how neatly Chili Sleep combined the topic of the holiday –– female power and unity –– with an overall atmosphere of coziness they’re trying to convey with their brand:

International Women’s Day Email by Chili Sleep

Add some fun

It’s a great occasion to be a bit playful –– like in the case with Halloween emails and Valentine’s Day campaigns. As Cyndi Lauper said, “Girls just wanna have fun”, so include some fun elements to your festive email, if it’s appropriate for your brand. Use a different font, or add bright accents to your design –– whatever you choose, make sure that it brings a celebratory feel to your subscribers.

International Women’s Day Email by Paper Source
Paper Source has created free funny festive stickers and also turned out a Women Empowerment collection with the symbols of the holiday. Such a great marketing tool! Source: Email Design Blog

Best examples of International Women’s Day email campaigns

Let’s observe the examples of the most outstanding 8th of March email marketing campaigns and see what we can learn from them.


International Women’s Day Email by Aerie

This simple design conveys a very powerful message: the idea of women’s power that can change everything in the world. The illustration perfectly complements an overall message, showing different women holding each other’s hands. An option of free shipping and returns makes the email not only well-designed but also useful for the customer.


International Women’s Day Email by UniWigs

This email is created according to all rules of successful email marketing campaigns. It contains a clear benefit (40% off and gifts with any purchase), and also creates a fear of missing out by placing a countdown timer in the upper part of the email.


International Women’s Day Email by UNTUCKit

As we’ve already mentioned,     showing that your brand has a human face by telling the stories of female employees is always a great idea. In their International Women’s Day campaign, UNTUCKit highlights that the core values of their brand are growth, leadership, and equality, and mentions that more than half of the employees are female. It helps to create an image of a powerful, modern company supporting the values of its audience.


International Women’s Day Email by Lululemon

Lululemon encourages its readers to struggle for equality every day. They draw attention to an important issue of gender inequality telling that it’s crucial not just one day a year. We’d like to mention the way this email is designed: clear and concise, with several catchy accents. A pure feast for the eyes!

Bliss Lau

International Women’s Day Email by BlissLau

Bliss Lau adheres to an unconventional marketing approach: they’ve decided to tell the story of a founder’s grandmother, Popo. That’s a profound email that deeply touches the readers’ souls, making them visit the brand’s website to see the earrings dedicated to this outstanding woman.

Key takeaways

International Women’s Day is one more occasion to celebrate the power and leadership skills of women and highlight the problems they are currently struggling with, such as gender inequality. You can use the following ideas for your holiday email marketing campaign:

  • Simply wish your customers a Happy International Women’s Day and remind them how much you appreciate them.
  • Cherish female power and convey the idea of women supporting women.
  • Celebrate your female colleagues and employees and show that your brand has a human face.
  • Organize donations to a nonprofit organization related to women’s agenda.
  • Offer festive promotions: a discount code or a coupon for your loyal customers.

To make your brand’s message resonate with your readers, apply the practices below when creating your International Women’s Day email campaign:

  • Make the topic clear from the get-go with holiday subject lines.
  • Use unique images to grab your audience’s attention.
  • Add some fun: be a bit playful in your marketing campaign, if it’s appropriate for your audience.

Get inspired from the examples we’ve collected in our article and create your unique festive campaign that reflects the vision of your brand and appeals to your audience. Happy International Women’s Day! You rock 💪⚡️

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22 February, 2022
Article by
Valeria Shulga
A writer by nature, study, and trade with more than 7 years of experience. Contributor at Selzy wearing many hats: I create special content projects, write articles, and own Facebook and Reddit communities. My expertise lies in email and content marketing, but I also have experience with the topics of real estate and immigration. Outside of work, I like spending my free time learning foreign languages, seeing plays at our local theaters, and doing yoga.
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