Why Labor Day is a good marketing opportunity
While Labor Day is not a grand holiday, people wait for it and are ready to spend some of their savings. In 2018, US consumers spent over $2 billion on Labor Day, about 20% up from 2017. It’s also associated with big Back-to-School and Back-to-College seasonal sales that Americans spend the most on collectively. In 2020, after the strict COVID-19 limitations were lifted, Labor Day was the moment when retail traffic moved back to its March 1 level.
Let’s see what brands usually do with their emails when they want to take advantage of this celebration.