Why you need a holiday email marketing calendar
You probably know some email marketing milestones like Black Friday or Christmas by heart — why do you need a holiday calendar? It’s not that simple — here’s how it can help you improve your emails:
- It makes planning easier. If you have an email marketing calendar, you can come up with a content plan for the entire year and start working on content copies in advance instead of cramming overnight.
- It helps you keep track of everything. Especially if you’re a solo entrepreneur with no employees to do all the marketing for you! A calendar will bring some structure into your life and make it easier and less stressful.
- It brings mindfulness into your email strategy. The choice of holidays can be an important part of your brand image and policy. Everyone sends Christmas emails — what about Blue Monday? Use the calendar to create outstanding email campaigns and give your subscribers interesting and relevant content no one else has done before.