Holiday Email Marketing: A Complete List of Important E-Commerce Events

Holidays are the time when everyone spends more –– if you want to grow your e-commerce store successfully, it is recommended to target events throughout the year. In retail, every day is a celebration, but for your convenience, we’ve picked the most interesting ones that may be relevant for any kind of business.

Using our calendar, you can plan the events timely and start your marketing campaign in advance to become the first to win customers’ attention. Let’s see what each month of the year has in store for us!


Holiday Marketing Calendar – January
  • New Year’s Day (Jan.1) –– it’s a good time to start different challenges, create bucket lists to track new useful habits and build your marketing campaigns around New Year resolutions.
  • International Mind-Body-Wellness Day (Jan. 3) This holiday reinforces the concept of self-care and highlights the importance of mental wellbeing. Send your customers wellness tips, checklists to track their mental health, and the selection of your products to improve their overall well-being and become the best version of themselves.
  • Martin Luther King Jr. Day (Jan.17) On this day it’s great to focus on your company’s values and show that you care about the topic of human rights and equality. For example, you can highlight your company charities, or offer the subscribers to participate in volunteer activities by purchasing some of your products or services.
  • Get To Know Your Customers Day (the third Thursday of each quarter) –– the holiday is a perfect time to send polls and surveys, ask for feedback about your company, and use every opportunity to learn more about your customers, and their likes and dislikes.
  • National Compliment Day (Jan.24) –– brighten someone’s day with pleasant words and bring people more joy by emphasizing their strengths! Try not to sell anything –– simply say thank you to your customers and how much you value them and their loyalty.


Holiday Marketing Calendar – February
  • Groundhog Day (Feb.2) –– the annual ritual in the USA, when a groundhog leaves hibernation to predict whether the spring will arrive early. Use this holiday as an opportunity to promote winter sales or announce spring-related products.
  • Galentine’s Day (Feb.13) –– an unofficial holiday for ladies to celebrate sisterhood and female friendship. It was invented by the creators of the well-known TV show “Parks and Recreation.” Share Galentine party ideas, or even create a girls-only promotional campaign –– but do segmentation of your email list before sending out newsletters in order not to get into an awkward situation.
  • St. Valentine’s Day (Feb.14) –– a good occasion is to cherish your relationship with the customers. Send the most loyal ones a small discount just for them which can be used on Valentine’s Day only. Also, you can save your customers’ time and give them ready-made lists with ideal gifts for their partners. If you want more marketing ideas, check our complete guide on Valentine’s emails.

How to make your St’ Valentine’s email campaign bring more sales? In this guide, we put together tips and tricks and top examples that’ll help you level up your campaign.

  • Singles Awareness Day (Feb.15) –– Valentine’s day for singles: this is a holiday to treat yourself and express self-love and gratitude. Choose the products that can improve the single life and send a selection to your subscribers. Also, invite the customers to make gifts for their friends, parents, and other meaningful figures.
  • Love Your Pet Day (Feb.20) –– a chance for pet moms and dads to flood social media pages with the photos of their beloved furry friends. Start a challenge or a funny flashmob, where the users can post pictures of their pets under a special hashtag, and create UGC that improves brand awareness and loyalty.


Holiday Marketing Calendar – March
  • National Dress Day (Mar.6) –– it was founded by Ashley Lauren, a fashion designer, who always recognized the power of fashion. If you sell women’s clothing, that’s definitely your chance! Create selections of dresses for all occasions, and give your customers discounts and promotions. Or, if you have nothing to do with fashion, start a flashmob of photos with the hashtag #NationalDressDay.
  • 8th of March (Mar.8) –– the emails this day may convey the idea of women’s power that can change everything in the world. Highlight the idea of women supporting women, and show that your brand is concerned about the women’s agenda.

Read other inspirational tips on International Women’s Day campaigns in our article.

  • St. Patrick’s Day (Mar.17) –– a global celebration of Irish culture. Lots of people around the world celebrate it with lots of green and lots of beer. Launch a promotional campaign, but don’t forget to add festive flavor to it. For example, give a discount on everything green in your assortment. As the clover –– the symbol of St. Patrick’s Day 🍀 is also a symbol of luck, offer the subscribers to take part in a raffle and take their chances to win.
  • International Happiness Day (Mar.20) –– this holiday recognizes the importance of happiness in the lives of people around the world. Offer a generous discount, free shipping, or simply send heartwarming wishes. Also, it’s the most fitting occasion to invite the subscribers to participate in charity and volunteer activities to share a little bit of happiness with others.


Holiday Marketing Calendar – April
  • April Fools (Apr.1) –– it’s time to get crazy and have some fun! Play some pranks, troll customers (but in a kind, joking manner), and do everything that may splash the dash of laughter.

Here’s a source of inspiration for your April Fool’s emails.

  • Easter (the date varies every year) –– the majority of Easter emails the customers receive have different purchase incentives. However, you can make it different, and send just a simple warm fuzzy email with Easter greetings or tips.

Find some Egg-cellent Easter email strategies in our article.

  • National Sibling Day (Apr.10) –– if you have a brother or sister, it’s an occasion to honor your family bondings and express your love and gratitude. Provide your customers with a good selection of gifts for their beloved family members.
  • Earth Day (Apr.22) –– highlight that your brand is eco-friendly and shares the ideas of Earth protection –– tell the story of your company and show that your products don’t harm the environment. You can use storytelling to make your message more powerful. Also, launch some charity activities and let the customers take part in them by purchasing some of your assortment.


Holiday Marketing Calendar – May
  • Mother’s Day (the second Sunday of May) –– celebrate maternal bonds of all shapes, and honor our brave and hardworking mothers!

Read the most relevant information on launching an effective Mother’s Day email marketing campaign in this article.

  • National Creativity Day (May 30) –– make the subscribers switch on their creativity –– start a competition of photos/sketches/videos/whatever is suitable for your brand. The UGC they will create can improve the visibility of your company and build trust.
  • National Smile Day (May 31) –– give the readers something that can cheer them up. Share a good story, or start a generous promotion –– depends on your goals and opportunities.


Holiday Marketing Calendar – June
  • Best Friends Day (Jun.8) –– offer the subscribers to create a card to send to their friends, or choose a memorable treat for their beloved ones (don’t forget about discount codes!). Also, it is possible to start a social media contest for the best photo or video about friendship and announce it via email.
  • International Children’s Day (the second Sunday of June) –– show that your brand cares about the children’s agenda: give the subscribers an opportunity to donate to organizations that take care of homeless or sick kids by purchasing some of your products. The selections of gifts for kids also come in handy.
  • Father’s Day (Jun.19) –– get creative and launch some promotional activities dedicated to this day. Let the readers choose the best products for their fathers with a considerable discount: use promo codes, time-limited offers, and gift selections.

Read our article to learn about what makes Father’s Day email marketing campaigns effective for sales and brand loyalty.

  • Juneteenth (Jun.19) –– the holiday celebrates the freedom of the last enslaved people in the US. On this day, it is important to be mindful of who your target audience is and what campaigns you’re running.

There are a number of ways businesses can recognize Juneteenth. As awareness of the holiday continues to grow, we wanted to help you understand how your business can celebrate it with our article about Juneteenth.

  • First Day of Summer (Jun. 21) –– that’s the day when astronomic summer begins. You’ve probably prepared a summer collection in advance –– and that’s a perfect time to represent it to your audience. Show what you have in store for hot days and tempt the readers with juicy pictures of summer vacations.
  • Social Media Day (Jun.30) –– 4.62 billion people around the world now use social media, so that’s a holiday literally for everyone. Announce your social media activities via email –– tell the readers about the challenge or promotion you’re launching and invite them to participate.


Holiday Marketing Calendar – July
  • Independence Day (Jul.4th) –– the newsletters on this day can have some patriotic spirit and highlight timeless values: the unity and freedom of the nation. Try to appeal to patriotism and a shared cultural heritage. A good idea is to implement flag colors/its image in your email design.

Use this opportunity to wish your customers a happy holiday and boost your sales with an engaging email campaign. Look through our selection of 4th of July emails to get inspired.

  • National Bikini Day (Jul.5) –– even if you don’t sell bikinis, you can use this holiday as a marketing opportunity. Promote any other products that may be related to the beach activities and have a summer vibe.
  • World Chocolate Day (Jul.7) –– on this day, treat your subscribers not with chocolates, but with sweet discounts. Another option is to use choco-themed designs.
  • International Day of Friendship (Jul.30) –– celebrate this holiday by promoting personalized gifts for your beloved ones, and reminding readers to hug their friends and tell them how special they are.


Holiday Marketing Calendar – August
  • National Lazy Day (Aug.10) –– encourage the subscribers to tell about their favorite “passivities” –– what do they like to do when they feel like nothing to do? Launch a photo/video challenge with the hashtag #NationalLazyDay.
  • Son and Daughter Day (Aug.11) –– if the parents are a part of your target audience, motivate them to treat children with some items from your store.
  • World Photography Day (Aug.19) –– give your talented subscribers a chance to express themselves –– start a social media campaign, where they can share the photos they’re proud of.
  • National Beach Day (Aug.30) –– it’s your last chance to promote summer sales and treat your customers with good discounts, so don’t miss it!


Holiday Marketing Calendar – September
  • Labor Day (the first Monday of September) –– a day to celebrate and honor the achievements of industrious American workers. It’s also time to make plans for a new season.

If you are unsure how to design your Labor Day campaign, we have something to inspire you in our article.

  • National Grandparents Day (Sept.11) –– give your audience the ideas of heartwarming gifts both for grandparents and grandchildren, and to motivate the subscribers to purchase more, spice it up with a generous discount.
  • International Day of Peace (Sept.21) –– this is the awareness day established by the United Nations and it’s time to remember the key values for all humanity. Raise awareness among your subscribers by launching a volunteer campaign, or supporting non-profit organizations –– this holiday is meant for that.
  • First Day of Fall (Sept.23) –– summer is out, and astronomic autumn is already coming into its own: a perfect time to start promoting your autumn and winter collections! Remind the customers of the necessity to get ready for the cold season.
  • National Cooking Day (Sept. 25) –– even if your company has nothing to do with cooking, you can still use this holiday as an opportunity to become closer to your customers and “humanize” your brand. Share your or your employees’ favorite recipes, start cooking challenges on social media –– choose whatever correlates with your marketing goals.
  • World Tourism Day (Sept. 27) –– engage with your customers by asking them questions about their favorite destinations, travel stories, etc. If your products are suitable for traveling, you can also promote them.


Holiday Marketing Calendar – October
  • World Teachers’ Day (Oct.5) –– encourage the readers to make their teachers feel appreciated and prepare thoughtful personalized presents (from your online store, for sure).
  • Halloween (Oct.31) –– the evening before All Saints’ (or All Hallows’) Day is the favorite holiday for people of all ages.

With tips from our article about Halloween emails, you will learn how to create the funniest engaging newsletters that will stand out in your subscribers’ inboxes.


Holiday Marketing Calendar – November
  • Veterans Day (Nov.11) –– this is a holiday to commemorate our heroes, so don’t overwhelm your newsletter with promotions, and be mindful when writing it.
  • Singles’ Day (Nov.11) –– on this day single people spend time together, going to the movies and shopping. As in 2009, this holiday turned into a more commercial one, you can start a Single Day sale and offer the subscribers to choose a gift for themselves from your wide assortment. Also, you can share some catchy ideas on spending this day with their friends and family.
  • International Men’s Day (Nov.19) –– this holiday is good for promoting or adding some men’s best-selling products, and simply send your readers heartfelt messages to show how much you value them.
  • Thanksgiving (Nov.24) –– this day, all American families get together to have a meal and appreciate everything they already have.

In our article, we put together the best-performing Thanksgiving email marketing techniques.

  • Black Friday (Nov.25) –– the best time of the year for shopping, sales, and advertising campaigns of all sorts across all possible marketing channels.

We have analyzed the best Black Friday email examples and practices and want to share them with you in our guide.

  • Small Business Saturday (Nov.26) –– use it as a chance to tell the customers more about your business and the people who stand behind it, and show how it can help in solving their issues. Running a promotion is another option to use in your email marketing strategy.
  • Cyber Monday (Nov.28) –– probably, the biggest online e-commerce holiday. Don’t miss it!

We have observed the most successful Cyber Monday email examples and best practices in our article.


Holiday Marketing Calendar – December
  • Green Monday (Dec.12) and Panic Saturday (Dec.17) –– the busiest retail shopping days in the US. There are only several days left before Christmas, so the sense of urgency is literally in the air! Remind the subscribers about Christmas gifts and promote “last chance” sales with bigger discounts.
  • National Free Shipping Day (Dec.18) –– this day was founded in 2008 by Luke Knowles to encourage online shoppers. As it becomes obvious from the name of the holiday, it’s quite appropriate to offer free shipping for all orders 😉
  • Christmas Eve and Day (Dec.24–25) –– offer the selections of Christmas gifts, share the ideas of spending this holiday with friends or family, or simply express gratitude to your subscribers.

Feeling a lack of inspiration? We’ve observed the components of a successful Christmas email campaign in our article.

  • New Year’s Eve (Dec.31) –– as in the case of New Year’s Day, it is appropriate to support your subscribers in the pursuit of excellence, and offer them attractive holiday promotions and gift ideas, too.

Wrapping up

Holidays and major events can help you build the reputation of your brand and increase revenue, so try to make the most of it. A marketing calendar will be really helpful in this regard –– it contains all the important events so that you won’t miss any of them.

Proper timing, overall playful (and serious, when it’s appropriate) tone and personalized approach will open the opportunities to build solid relationships with your customers.

Is there an event we didn’t mention that deserves a place on this list? Tell us about it below!

Answer in comments