Your subject line choice depends on what exactly you promote or offer. Here are some tips you can use for greetings, promotional emails, and other campaigns.
Play around with holiday symbols. Stars and stripes, red, white, and blue, BBQ, fireworks — come up with a catchy line centered around these Independence Day attributes.
- Red, White, and Booze
- Don’t miss the fireworks!
- To grill or not to grill?
Use the concept of independence. Independence is not just about sovereign countries — it’s also personal empowerment. This idea is especially effective for businesses that have nothing to do with food, travel or entertainment.
- Get 30% off and become independent
- Miss Independent, your time starts now!
Add emojis to draw attention. It depends on your brand’s tone of voice. But if your style guide allows you to use email emoji, go ahead. Aside from standard 🔥 and 🚀, feel free to use American or holiday symbols.
- Let’s celebrate Freedom 🗽
- Get ready for the 4th of July BBQ 🌭
Get straight to the point. If you’re sending holiday sale reminder emails, tell about your offer in a subject line.
- 4th of July sale is coming
- 50% off all shirts on 4th of July
- Save 20% on your Independence Day BBQ
Wish a happy holiday. If you’re sending greeting card emails, this strategy is the best for you.
- Happy 4th of July!
- Happy Independence Day!
- Happy Birthday, America!
These are not all the possible strategies you can use for your Independence Day campaign. You can use some of our ideas, combine them or come up with something unique. But no matter what you choose, always test your subject lines — neglecting this step might drop your open rates.