Symbols to be wary of in your emails
Bear in mind that even if you know your audience, some users may misinterpret the emoji you send. Controversial situations won’t be good for your marketing performance and may affect sales. But, first of all, you should be well aware that negative perception of some emojis takes place if the context is offensive itself.
Fruits and vegetables
Some images may be regarded as harassment attempts. Of course, it happens if they are used in that particular context, however, social media platforms Facebook and Instagram banned ‘sexual’ use of eggplant 🍆 and peach 🍑 emojis. At the same time, if a company sells peaches, it is more than logical to use this emoji in the marketing communication.
Cute animal emojis may be misinterpreted in an offensive way, For example, 🐴 can be used as an insult to people with long faces or those who laugh out loud. 🐘 or 🐳 can be viewed as an insult to overweight people, while 🦍 may refer to a primitive or uncivilized person, according to the guides provided by Bullfrag. Now live with this knowledge 😬 Once again, if you mention animals in the direct sense, like congratulating on the International whale day, you certainly may use this 🐳 emoji.
Emojis of weapons can be seen as a threat and spread hatred. Possibly, this is why Apple replaced the pistol emoji with a water gun 🔫.