Why it’s important to create good-looking emails
It feels like many articles about email marketing on the internet paint emails as some effective but forgotten tool. Well, more than half the world uses emails so it’s a bit unfair to see them as an underdog: emails are a mass product.
To stand out in this email madness, you need to take extra measures. Yes, you probably don’t design fancy emails to send to your friends or coworkers but digital marketing companies have to do it as they battle for customers.
After all, a good design isn’t just how things look on the surface, it’s also how functional they are, how engaging and clear on the action. This takes time and effort to craft such an email but don’t worry, we’ll explain everything and show an example to each point.