Cyber Monday email best practices: A step-by-step guide to making your emails rock
Email marketing is a great tool that can help prepare subscribers for the day of big discounts, spark interest, and make them count the days until they can finally take part in your grand Cyber Monday e-commerce sale. Let’s see what you need to do for your holiday campaigns to go as planned.
Write a catchy subject line
What do you do if you want to choose a movie but you have no time for trailers? Well, you make a decision based on titles, and it’s a marketer’s job to create a title that represents the subject, attracts the right audience, and sounds interesting and promising.
The same goes for email subject lines. A study shows that 33% of recipients open emails based on their subject lines.
So a subject line must be:
- Clear. Stay true to the email’s main message and don’t sound ambiguous. It might go well with campaigns like re-engagement where it’s sometimes OK to give people a bit of a shock but major events like Black Friday or Cyber Monday are not the place for experimenting with subject lines.
- Attracting attention. To make your subject lines catchy, use emojis, personalization, and get emotional.
- Promising value. List any incentives that might capture the client’s attention like discounts, bonuses, or free shipping.
Here are some of the examples of successful holiday subject lines by real brands:
- 🔥 It’s CYBER MONDAY & jeans are 40% OFF!
- Cyber Monday: Free Masks With Purchase!
- Cyber Monday DEALS now LIVE
- Fall Cyber Monday: 40% OFF ENTIRE SITE!
- LAST CALL! The Cyber Monday Sale Ends in Hours
- 💻Cyber Monday Starts TODAY! 60% OFF!
- New styles added to our Cyber Monday Sale!
- You have VIP Access to Cyber Monday 🎉
- OFFER UPGRADED: 30% OFF⚠️Cyber Monday is here!⚠️
- [Name], your Cyber Monday code inside
- Best. (Cyber) Monday. Ever.
- Score! It’s Cyber Monday: Mystery deal revealed!
You can also draw inspiration from Black Friday email subject lines and repurpose the effective ones.
Choose the right email template
The design of an important email campaign, one such as Cyber Monday, should be memorable.
What’s special about Cyber Monday is that there are no clear requirements in terms of design — no bunnies or candy canes like other holidays have, no immediately recognizable colors, no special phrases or traditions. Except perhaps for the elements of techno-style like in this example: