Cyber Monday Email Ideas: When You’re Not Sure What To Send in 2025

Why Cyber Monday email marketing matters

December 1st this year, Cyber Monday is a great chance to shop for everyone who didn’t have time for it during the Black Friday weekend. Historically, the difference was that Black Friday was all about physical sales, hustle and bustle, and standing in lines whereas Cyber Monday has always been a digital event and happened online, hence the name.

But consumer behavior has changed. Even before the pandemic, global digitalization was helping Cyber Monday gradually overtake Black Friday in terms of revenue. And ever since the holiday season of 2020, Cyber Monday has been bringing more revenue than Black Friday. According to Adobe Analytics, in 2025, shoppers are forecasted to spend $14.2 billion on it out of $253.4 billion of total spending on the holiday season November 1-December 31.

Not even the best Black Friday marketing campaigns can change the trends. In 2024, Cyber Monday will continue to be extra-popular too since its entire concept is built around being online and favors e-commerce shopping, away from the Black Friday crowds. So the stakes are high. Shoppers aren’t just ready to spend money, they’re actually excited to do it.

If you want a piece of this holiday shopping pie too, you need a strong Cyber Monday email campaign.

Tips for a great start

Before you begin creating your holiday marketing campaigns, you need to do a few things with your list of contacts.

Clean up your list. Before you launch important campaigns, tidy up your email list to remove inactive contacts, duplicates, and other useless addresses. It’ll save your money and minimize the risk of running into a spam trap and getting banned by email providers.

Segment your list. Typically, brands send the same e-commerce sale announcements to all clients. But if you know which product categories your potential customers like the most, you can use segmentation to make your Cyber Monday emails more relevant and increase conversions. You can study the results of your Black Friday emails and sales to determine how and who to target.

Create a list of new customers. For example, you can add an extra Cyber Monday-only subscription form to your website and make a special offer to new customers.

Re-engage old customers. If you haven’t connected with your customers for a while, first you’ll need to launch a win-back campaign to make sure they expect your offers and will not report your emails as spam, spoiling your reputation as a sender.

Cyber Monday email best practices: A step-by-step guide to making your emails rock

Email marketing is a great tool that can help prepare subscribers for the day of big discounts, spark interest, and make them count the days until they can finally take part in your grand Cyber Monday e-commerce sale. Let’s see what you need to do for your holiday campaigns to go as planned.

Write a catchy subject line

What do you do if you want to choose a movie but you have no time for trailers? Well, you make a decision based on titles, and it’s a marketer’s job to create a title that represents the subject, attracts the right audience, and sounds interesting and promising.

The same goes for email subject lines. A study shows that 33% of recipients open emails based on their subject lines.

So a subject line must be:

• Clear. Stay true to the email’s main message and don’t sound ambiguous. It might go well with campaigns like re-engagement where it’s sometimes OK to give people a bit of a shock but major events like Black Friday or Cyber Monday are not the place for experimenting with subject lines.
• Attracting attention. To make your subject lines catchy, use emojis, personalization, and emotion-rich language.
• Promising value. List any incentives that might capture the client’s attention like discounts, bonuses, or free shipping.

Here are some of the examples of successful holiday subject lines by real brands:

• 🔥 It’s CYBER MONDAY & jeans are 40% OFF!
• Cyber Monday: Free Masks With Purchase!
• Cyber Monday DEALS now LIVE
• Fall Cyber Monday: 40% OFF ENTIRE SITE!
• LAST CALL! The Cyber Monday Sale Ends in Hours
• 💻Cyber Monday Starts TODAY! 60% OFF!
• New styles added to our Cyber Monday Sale!
• You have VIP Access to Cyber Monday 🎉
• OFFER UPGRADED: 30% OFF⚠️Cyber Monday is here!⚠️
• [Name], your Cyber Monday code inside
• Best. (Cyber) Monday. Ever.
• Score! It’s Cyber Monday: Mystery deal revealed!

You can also draw inspiration from Black Friday email subject lines and repurpose the effective ones.

Choose the right email template

The design of an important email campaign, one such as Cyber Monday, should be memorable.

What’s special about Cyber Monday is that there are no clear requirements in terms of design — no bunnies or candy canes like other holidays have, no immediately recognizable colors, no special phrases or traditions. Except perhaps for the elements of techno-style like in this example:

The absence of traditional elements is both good and bad. On the one hand, you don’t have much to go off, and it’s more difficult to create an instantly recognizable design associated with Cyber Monday. On the other hand, you’re free to express yourself. It all depends on your imagination and the skills of a designer.

Just look at this imaginative Cyber Monday holiday email by Fossil:

Another point is that your template should be clear. As beautiful as the message is, the main rule of any design is not to prevent a person from taking the required action. Make sure your email template has a clear structure, enough white space, and a coherent hierarchy. Highlight the CTAs — they should encourage a reader to go to your site and make a purchase. Read more about email design in one of our other articles.

Write a clever Cyber Monday email copy

Give out a discount

Just giving a discount is a simple but effective technique. After all, what everybody waits for at this time of the year is a discount — Cyber Monday and Black Friday are the days of the biggest sales. And people actively use these e-commerce sales to buy holiday gifts. So the easiest and most reliable option not to fail Cyber Monday is to meet customer expectations and lower your pricing.

You can also give a promotional code or indicate a lowered price using the concrete figures. What’s more effective — dollars off or percent off? There’s an opinion that giving a specific dollar amount off works better because a $10, or a $35 benefit is easier to imagine than a 10% or a 35% one.

Consider the rule of 100 — it says that with products or services over $100 a dollar discount is more effective. And with products under $100, things are reversed and a percentage discount is likely to be more effective.

Make a gift

Thanksgiving holiday emails (and even those dedicated to e-commerce sales) can showcase your company’s generosity and appreciation toward clients. Another good way to delight customers on Cyber Monday and drive sales is to offer a gift — make customers feel special. And don’t forget to mention it in your subject line.

A couple of ideas to make your gift offer even better:

• Prepare several gift options and let subscribers choose a present to their liking.
• Gifts fit well with various game mechanics. For example, you can offer customers to spin the wheel of fortune before placing an order and receive a guaranteed prize.

This email by a clothing brand is great for several reasons. First, the brand’s customers can choose their gift which makes the offer resonate more. Second, the banner states that this is a once-in-a-year opportunity to stress the urgency and exclusivity of this e-commerce promotion. And lastly, the email has a thorough How it works section to explain the mechanics in detail.

Include multiple offers

Shoppers love discounts, and yet the price isn’t the only thing that interests them. People also care about the speed and methods of delivery, payment options, terms of return, or any other feature. A reliable service in addition to the main product is another way to stand out from the competition.

What to offer:

• Free or fast shipping
• Extended return periods
• Free postcard
• Special packaging
• Additional loyalty program points

Use urgency

Statistics say that 68% of consumers have made an impulsive purchase after learning about someone else’s experience. If you’ve ever found yourself holding two cans of Coke, one of which you hadn’t intended to buy at all, you know what we’re talking about. This is called “FOMO” and it stands for Fear Of Missing Out — a feeling when a person worries that they might (have) miss(ed) something.

When it comes to effective e-сommerce strategies, FOMO marketing is a great technique because fear is a very powerful motivator. It may sound like something manipulative at first but it’s really not as long as you stay true to your offer and don’t hide the fact. It just gives hesitant buyers a little urge.

Cyber Monday emails are a perfect place to use some urgency to illustrate e-commerce offers that have deadlines. Emphasize that time is running out and that your subscribers will have to wait a whole year for a similar holiday sale.

You can show urgency in emails in several ways:

• Using time-sensitive words: “Last day!”, “Hurry!”
• Playing on scarcity: “They’re going quick!”, “Today only!”
• Setting deadlines: countdown GIF timers are a very popular way to do so.

Add animation

Moving pictures are great for setting the mood and drawing attention to a specific part of an email. Use GIFs in emails when you need to astonish, amuse, show your brand personality, show an assortment of goods, or replace a video.

The key is to follow the best practices for animations in emails:

• Use them purposefully to communicate information, but don’t go overboard or let them distract from your main message.
• Stick to the one scroll/one GIF rule.
• Make sure that a GIF is no more than 200 KB because the animation plays only after it is fully loaded. And the total weight of an email affects the load time.
• Don’t make your whole email a GIF — this disregards accessibility guidelines and compromises deliverability.

Don’t be afraid to make jokes

GoDaddy analyzed 4 studies on why people unsubscribe, and guess what, very often people do it because the content is boring and not interesting to them.

Jokes in email subject lines and email bodies:

• Entertain.
• Create a friendly mood.
• Help to convey important information in a relaxed way.
• Increase sharing.
• Make a brand more memorable.

Funny content is tricky though, because the sense of humor is extremely subjective. To avoid sounding offensive, do not write what you would not say to an unfamiliar person in a real-life situation. When writing about massive sales, stick to kind humor and leave the dark and surreal one for another time.

Use emojis

You’ve already seen examples of emojis in the subject lines. It’s a popular way to make messages stand out in inboxes, especially for e-commerce businesses. Still, only a minority of senders do it, so you can try it too to improve open rates and overall email marketing results. A few tips to help you make better use of emojis in your subject lines:

• Don’t overdo it.
• Choose emojis according to the topic of your message.
• Use one emoji per line, two at most to avoid a spam-like look.

You can also use emojis in the body of a message, like this:

Be mobile-friendly

42% of users read emails on mobile phones, with Apple iPhone being the most popular mobile email viewing platform. So with almost half of users reading emails on smaller screens, it’ll be a shame to include unreadable text or unadapted pictures in the mobile versions of your email.

Thankfully, many of today’s e-commerce email templates are so mobile-first and minimalistic that practically nothing changes when you compare their desktop and mobile versions:

The easiest way to make sure your emails are responsive is to use platforms with email builders that have this feature by default. For example, Selzy has a powerful email builder that’s responsive.

Make a sequence of emails

Given the inflation and economic crises, consumers are likely to be extra eager for holiday pre-sales and extended sales this year. Make a series of emails to lead your customers to purchase.

Here is an example of a basic Cyber Monday email sequence:

1. The first message announces that the Cyber Monday sale will start soon — right after Black Friday.
2. The next message is on Cyber Monday itself.
3. The third message reminds subscribers that there is very little time left until the end of the holiday e-commerce sale.

Another thing many retailers do? Extend your sales and promotions.

Here’s a Cyber Monday email campaign by Angara from the pre-sale to the extended sale:

Automate your Cyber Monday email flows

Cyber Monday is hectic enough without worrying about manual sends. Use email automation to:

• Schedule your teaser, main, and last-chance emails in advance.
• Send by time zone, so each segment gets messages at the right local time.
• Trigger follow-ups for people who clicked but didn’t buy, or for those who only opened your teaser.

Plan the sequence once, set the timings, and let automation handle the rest while you focus on inventory, support, and everything else that comes with the biggest online shopping day of the year.

Cyber Monday email templates

Pick from 1,000+ Selzy’s ready-made email templates for Cyber Monday templates and customize them in our drag-and-drop editor, plug in your offer, and hit send! 

All templates are mobile-friendly and built to showcase big discounts, countdowns, and bold CTAs.

Cyber Monday email examples

Want to see some design inspiration? Then you’ve come to the right place! Here are some of the Cyber Monday design ideas you can use in your campaigns.

Matrix green (or just light green)

When you think of technology and cyber reality, you probably think of the Matrix movies and the green digits on retro computers’ screens.

This email below feels very Cyber Monday appropriate with bright green on the black background, almost everything written in uppercase, and a pixelated internet image:

The email above feels like too much? You can always use a light green shade as an accent color for just a touch of the holiday theme:

Neon and retro-futurism

It’s hard to pinpoint the retro-futurism aesthetic, you just know it when you see it. Think the movie Drive, disco, pixelated sunsets, and such.

This campaign uses pink and purple-tinted visuals to convey a retro, nostalgic feeling:

If you like this idea but want to make it a little simpler, here is another example. This email banner cleverly combines stylized fonts and soft-colored shadow effects to make a Cyber Monday sale look interesting:

You can also just opt for neon:

Pixels and computers

Another spin on the Cyber Monday email design is to include pixelated fonts, computers, or windows and tabs.

Here is an example with little playful animations:

This banner with stylized computer windows and a cursor can be a template for your campaign:

You can also go all out and prepare illustrations like this brand did for its Cyber Monday campaign:

Winter theme

You don’t have to come up with a special design for Cyber Monday, you can also just keep the theme you already use for all the winter emails. Use images of snowpeople, Christmas symbols, ornaments — you name it.

Here is a playful email by Life Is Good Inc that shows Santa and the elves riding a train with gifts through a snowy forest:

There are simpler ways to achieve the same effect and make your Cyber Monday email fit with other holiday campaigns. Nunn Bush used a creative photo and simple animation to make the design winter-themed:

Something completely different

Adopting a holiday theme can be great, but you don’t have to. Sometimes the most effective and memorable campaigns are the ones that go against the grain. Like this beautiful ornate email series from Baggu:

You can also send an email not about the sale and cut through the discount buzz while reminding your customers about the Cyber Monday offers:

Best time to send Cyber Monday emails

If you plan to give a sneak peek, it is better to launch an email chain dedicated to the Cyber Monday sale at least a month in advance. Then follow the advice from the previous point.

As for the best hours, consider these findings:

Early morning seems to be the best time for sending emails in every respect, but you can also try experimenting with evenings. For more information and different studies, check out our article on the best time to send emails.

This will also help:

• Keep an eye on the number of your email. Inbox providers get suspicious when there’s a sharp increase in mailing frequency and mark your emails as spam. Increase the number of messages gradually.
• Tell your audience what to expect. Subscribers will know that you are planning something big on Cyber ​​Monday.

Early morning seems to be the best time for sending emails in every respect, but you can also try experimenting with evenings. For more information and different studies, check out our article on the best time to send emails.

This will also help:

• Keep an eye on the number of your email. Inbox providers get suspicious when there’s a sharp increase in mailing frequency and mark your emails as spam. Increase the number of messages gradually.
• Tell your audience what to expect. Subscribers will know that you are planning something big on Cyber ​​Monday.

Cyber Monday email FAQ

Why are Cyber Monday emails so important?

Cyber Monday is now the biggest online shopping day in the U.S. and has been generating more revenue than Black Friday since 2020. Shoppers expect big discounts and are excited to buy — well-planned email campaigns help you tap into that demand instead of losing sales to competitors.

What should I include in a Cyber Monday email?

Focus on a clear offer (discount, gift, or both), a catchy subject line, a simple and memorable design, and a prominent CTA that leads straight to your site. You can also highlight extra benefits like free shipping, extended returns, or loyalty points to stand out.

How many Cyber Monday emails should I send?

Don’t rely on a single blast. A simple structure could be:

• A teaser email right after Black Friday to announce the upcoming sale.
• A main email on Cyber Monday itself.
• A last-chance reminder before the offer expires.
• You can also extend the sale and send a follow-up if you decide to keep the promotion running.

What makes a good Cyber Monday subject line?

Great subject lines are clear, attention-grabbing, and promise value. Use words that highlight the event and the benefit (Cyber Monday, sale, % off, last chance), add urgency when relevant, and consider emojis and personalization to stand out in busy inboxes.

How can I make my Cyber Monday emails more engaging?

Use urgency (deadlines, countdown timers, “last day” messaging), add animation or GIFs to draw the eye, and don’t be afraid of light, friendly humor. Just keep the design clean, mobile-friendly, and focused on guiding the reader to your main offer.