Why it matters
Have you ever met someone who’s perfect for being your partner but who’s moving out of the state next Saturday or just not into it at the moment? If you have, you know what they mean by saying that you not only have to meet the right person but do it at the right time. It’s the same for many things in life, including messages in your mailbox.
Whatever the direct or indirect purpose of an email, first it needs to be spotted and opened. If a recipient does it, then the chances that they buy your product or service are higher. So what you ultimately want are more opens and more click-throughs. However, it turns out that almost 22% of all email campaigns are opened in the very first hour after they’re sent, so each passing hour means fewer chances for success.
We have detailed articles about email open rate (OR) and click-through rate (CTR). These metrics depend on various factors from the quality of your contact list to whether you use emojis in subject lines. The choice of the right day and time when you send your messages is also very important: emails will be more likely to be opened and clicked which means more sales.
OK, moving on to the numbers on timing.