But my brand is serious!
The fun of your subject lines should align with your overall brand image. What if your brand personality is on the formal side of the spectrum?
It still doesn’t mean that funny subject lines are off the table for serious brands. Let’s try to break down how this could work.
You still can add fun to your business image
Is humor in B2B marketing out of question? Definitely not! Numerous SaaS and other brands with neutral and respectful voices have done funny campaigns. One of our favorites is Zendesk Alternative. This CRM company created the whole website dedicated to a fake grunge band called Zendesk Alternative that collaborated with the actual Zendesk to write a song about customer service. These guys even throw F-bombs in the video!
Shooting a short film and building a new website is risky and labor-intensive. But you can start small and add a touch of brand-appropriate humor to an email subject, depending on the industry and your initial tone of voice.
Of course it’s easier if your brand’s tone of voice is already informal. When the distance between you and your subscribers is shorter, you can cement it with a self-deprecating joke or a funny reference to a bad review. All in all, any business can have fun — you only need to know what kind of fun fits the best.
You can find email subject jokes that land
Knowing what suits your brand’s image is one thing, finding email subject line jokes that land is another. We’re not here to discuss comedy, otherwise, this article would be a lot longer. But we know how to help you find great subject lines with your marketing automation and management software.
One thing that can help you find out what works is A/B testing. Start by incorporating different types of humor into your email subjects and track the metrics. The reports from your A/B testing software could serve as a good laugh-o-meter.
Over time, you will see the patterns and learn what kind of humor works best for your email marketing. You can also implement this tactic in your social media marketing and have an even better insight into what works and what doesn’t. Just make sure you don’t share something in bad taste.
Funny subject lines don’t have to contain jokes
Humor in email subject lines doesn’t always imply wowing your audience with punchlines. Sometimes, amusing references to current events or a simply unexpected subject line can do the trick.
For example, there isn’t anything inherently funny in a subject line like “I’m sorry I haven’t emailed you in a while.” However, it can be if this is for an email you send to someone who has canceled a subscription to your service.
It takes time and creativity but it’s well worth it. People generally value cleverness and authenticity over a forced knee-slapper, especially if put in the right context. So, review your current email marketing approach and see where you can smuggle in a little something to tickle your audience’s funny bone.