4 reasons to send a Veterans Day email message
Veterans Day is celebrated annually on November 11, after Halloween and before Thanksgiving in the fall email newsletter calendar. It’s a good opportunity to get emotive and build branding. Here’s why you should send a Veterans Day email:
1. Most Americans celebrate veterans
According to the US Census Bureau, there are close to 16.5 million US Veterans, and 1.4 million active Military personnel. That’s roughly 5% of the American population! Most Americans feel warm towards veterans: 82% recognize them as brave, honored, and loyal. The odds are very high that you have active service members, veterans, their partners, families, and friends in your audience: 69% of people have personal connections to veterans.
2. It’s an opportunity for storytelling
Veterans Day email marketing can show another side of your business that doesn’t appear much. It’s the perfect time to tell a personal story, to show the relationships between the company founder and the veterans (maybe the founder is a veteran, too), and to foster connection. It can be happy, emotional, or evoke a sense of honor.
3. You can express gratitude
If you’re going for a simple “thank you” message, you may spread your campaign across all social media channels and brick-and-mortar stores! But sending gratitude via email feels a little more personal.
It’s also a chance to support a local charity or cause. Most businesses can’t really do much to help veterans, but there are many nonprofits that have this core mission. If you create your campaign in support of an organization that aligns with your brand, the positive impact is greater.
4. Your email can educate and inspire
It’s a great opportunity to showcase a service member in your ranks and appreciate the veterans who work in your company. For small brands, this can extend to customers and friends of the business.
Veterans Day messages can also highlight some less-known US military fields of work (like medical assistance and humanitarian relief), motivate to volunteer in the nonprofits that offer assistance to veterans, or inspire simple actions (like thanking a veteran in the family or writing a thank you note to a member of the military they know).