What? Friday? Yes, according to the Email Marketing Benchmarks Report by Campaign Monitor you can get the highest open rate on Fridays!
Time of the day. You can choose your best send time by A/B testing and experimenting with the times for different audiences. For example, it’s logical that you’d want to send B2B email campaigns during working hours and a weekend event digest — on Friday night.
A quality email list will get more open rates than a list that is purchased or downloaded from social media. Here’s what we mean when we say “quality list”
- Each subscriber on this list gave their consent to receive updates from you.
- The list is segmented so the subscribers only get the content that is relevant to them.
- The list is constantly cleaned from inactive subscribers and updates (old lists naturally give lower OR).
Expectation based on the previous open experience
If you managed to bring awesome content with great value to your audience in your previous messages, you earned yourself a good reputation. This means that your subscribers will be more likely to open your next email.
Here’s a personal example. I’m subscribed to the Really Good Emails newsletter. When I first started to receive their emails, I really liked how they structure their content and it gave me lots of value, too. Now I open each of their messages just because I somehow know that if it comes from them, it can only be good stuff.