How to write a perfect Thanksgiving email
If you are not sure where to start your Thanksgiving message, follow our step-by-step guide to win the hearts of your customers during this time of the year.
Create a catchy subject line
The email subject lines are the first thing your customers see when they open their inboxes. They should be enticing enough to make the prospects read a message.
There are several ways to craft your Thanksgiving subject line:
- Express gratitude. That’s the most common marketing tactic. Thanksgiving is a nice occasion to say thank you to your customers and convey the spirit of the holiday.
- With Gratitude
- We’re EXTRA thankful today
- Thankful. Grateful. Blessed
- Giving Thanks
- Thanks for being you
- What we’re thankful for
- A little thank you treat for you
- To stand out in your subscribers’ inboxes, spice up your subject line with cute themed emojis. They may be related to the holiday or not –– it depends only on your taste and your marketing strategy goals.
- Ready to FALL? 🐿️🍁🌲 Start with these candles + $10 off
- Fall-nomenal deal: 😮Your 15% OFF coupon awaits
- Flying to the feast? ✈️ 🦃
- Happy Thanksgiving from Ibotta 🦃
- 2 tips for bringing the holiday party to you 🍴🎉
- ❤️ Featuring YOU: Happy Thanksgiving From Brandless!
- You can start your email marketing campaigns 2-5 days before the holiday season. That’s a great chance to give people more time to read it, as many of your prospects may be busy on Thanksgiving. In this case, your subject may look as follows:
- Yappy Thanksgiving Eve!
- Thanksgiving Eve! 40% Off EVERYTHING!
- Pre-Thanksgiving done right with overstuffed pizza
- Thanksgiving prep made easy: 20% off your order – in stores & online
- Turkey Talk: Preorder Your Willie Board Today!
Other great Thanksgiving subject lines examples:
- Feeling Fall. Feeling Sweaters
- It’s Decorative Gourd Season!
- Thanksgiving Deals
- Your Thanksgiving begins here
- The perfect Thanksgiving outfit
- So Fresh and So Fall
- A Thanksgiving we’ll never forget
- Live the give
- Gobble Up These Deals
The contents: show some gratitude to subscribers
As soon as you’ve determined the subject line, it’s time to write a sweet, but persuasive message.
Thanksgiving is a great occasion to express gratitude. Keep your email short and to the point, but convey appreciation, which is the true meaning of Thanksgiving. Remember that this day your customers have a lot of other things to do ( 🦃 won’t cook itself), so don’t make it too long.
Here’s a nice example from Sonder that is written according to the best practices of Thanksgiving messages.