How to write a perfect Thanksgiving email
If you are not sure where to start your Thanksgiving message, follow our step-by-step guide to win the hearts of your customers during this time of the year.
Create a catchy subject line
The email subject lines are the first thing your customers see when they open their inboxes. They should be enticing enough to make the prospects read a message.
There are several ways to craft your Thanksgiving subject line:
- Express gratitude. That’s the most common marketing tactic. Thanksgiving is a nice occasion to say thank you to your customers and convey the spirit of the holiday.
- With Gratitude
- We’re EXTRA thankful today
- Thankful. Grateful. Blessed
- Giving Thanks
- Thanks for being you
- What we’re thankful for
- A little thank you treat for you
- A thank you from our CEO
- To stand out in your subscribers’ inboxes, spice up your subject line with cute themed emojis. They may be related to the holiday or not — it depends only on your taste and your marketing strategy goals.
- Ready to FALL? 🐿️🍁🌲 Start with these candles + $10 off
- Fall-nomenal deal: 😮Your 15% OFF coupon awaits
- Flying to the feast? ✈️ 🦃
- Happy Thanksgiving from [Your business] 🦃
- 2 tips for bringing the holiday party to you 🍴🎉
- Exclusive Thanksgiving offer 🦃
- ❤️ Featuring YOU: Happy Thanksgiving From Brandless!
- You can start your email marketing campaigns 2-5 days before the holiday season. That’s a great chance to give people more time to read it, as many of your prospects may be busy on Thanksgiving. In this case, your subject may look as follows:
- Happy Thanksgiving Eve!
- Thanksgiving Eve! 40% Off EVERYTHING!
- Pre-Thanksgiving done right with overstuffed pizza
- Thanksgiving prep made easy: 20% off your order – in stores & online
- Turkey Talk: Preorder Your Willie Board Today!
Other great Thanksgiving subject lines examples:
- Feeling Fall. Feeling Sweaters
- It’s Decorative Gourd Season!
- Thanksgiving Deals
- Your Thanksgiving begins here
- The perfect Thanksgiving outfit
- So Fresh and So Fall
- A Thanksgiving we’ll never forget
- Live the give
- Gobble Up These Deals
- What Thanksgiving means to us
Want to see more examples? Check out our article on Black Friday email subject lines and grab your subscribers’ attention.
The contents: show some gratitude to subscribers
As soon as you’ve determined the subject line, it’s time to write a sweet, but persuasive message.
Thanksgiving is a great occasion to express gratitude. Keep your email short and to the point, but convey appreciation, which is the true meaning of Thanksgiving. Remember that this day your customers have a lot of other things to do ( 🦃 won’t cook itself), so don’t make it too long.
Here’s a nice example from Sonder that is written according to the best practices of Thanksgiving messages.