The importance of Black Friday email subject lines
In 2022, 85% of retailers planned to have a Black Friday marketing promotion. No wonder that during the Black Friday sale, there is a cutthroat fight for attention between e-commerce businesses in the inbox. Black Friday campaigns themselves can last from a few days to a few weeks, so as a marketer, you need to make the most of it.
In the U.S., Black Friday and Cyber Monday come after Thanksgiving Day and represent the start of a long period of Christmas shopping, and it’s a prime opportunity to increase business profits. Email marketing is one of the best ways to get those deals into your customers’ inboxes. And when it comes to the Black Friday email campaigns, you want to get the highest email open rates possible to ensure your deals are seen by as many potential buyers as possible.
The email subject line is one of the two things that make a person decide whether they need to open the email (the other is the sender’s reputation). The difference between a good and bad subject line (or, rather, the one that works and the one that does not) may as well be a difference between making another sale or not.