Best practices for event email subject lines
There is no single step-by-step procedure for making the best event email subject line. However, here are some tips and guides that have produced the greatest results in getting your message across.
Creating a sense of urgency
People tend to respond faster when confronted with a deadline or time restriction. With that in mind, to improve the open and click-through rates of your emails, you can create a subject line that evokes a sense of urgency. It’s likely to spur people to actually read the contents of your email.
This is achieved by emphasizing time limits, creating deadlines, or making use of pressing vocabulary such as “act now!”, “breaking,” “important!”.
Take the following subject lines for example:
- Act now and attend [event]! Tickets are selling FAST!
- Last Chance! RSVP’s for [event] closing soon!
- You only have 1 DAY LEFT to reserve your slot for [event]!
Using the emotional appeal
Psychologically speaking, humans are very driven by emotions, and playing into that may very well get you the results you need. This can be quite exciting as you can choose from many different emotions depending on your end goal.
Some emotions you can tug at to get the most reactions can be excitement, joy, curiosity, and compassion.
Some examples of this approach can be:
- You’ll never guess who’s coming to [event] – 🤔
- The hottest event ever is coming to town! – 🤩
- You can help the starving children with [event] – 🤗
Leveraging the fear of missing out
With its seemingly continuous sequence of trend after trend, this era has undoubtedly established an intense fear of missing out or FOMO with the general public. No one wants to be left behind; everyone wants to get in on the latest thing.
If written well, your subject can play into that aspect of human nature. Present your event as a phenomenal experience they will surely regret not being a part of. This usually involves making a lot of urgent claims and deadlines.
Subject lines utilizing FOMO can look like the following:
- LAST CALL to claim big rewards from [event].
- Don’t miss out on [event] — the biggest party of the year!
- Reserve your slot for [event] before it’s TOO LATE!
Including promotional offer
Another thing that’s sure to catch your audience’s eyes? Freebies and discounts. People tend to buy into a particular event or idea more if they are made to feel like they have gotten more than their money’s worth.
In this case, your event email subject line can bring the focus to a perk included in the event.
Some examples of promotional offer email subject lines can include:
- Register for [event] now and claim your complimentary gift package!
- Enjoy 50% OFF on fees by RSVP-ing for [event]!
- Get the chance to win a BIG prize from [event]!
Using informational subject lines
Highlighting the most exciting and vital information in your subject line can also drive up rates of your email being opened.
Do your best to jam in as much information as possible while maintaining a short and descriptive structure. Summarize the intention of your email while maintaining an engaging, professional tone.
Examples of informational email subjects include
- Learn about email marketing from top lecturers at [event].
- Join [event] and get a first look at our latest products.
Experience the greatest musicians LIVE at [event].