Why do email subject lines matter to your Halloween email campaign?
Halloween is one of the most celebrated festivals on the globe, with shoppers going bonkers for spooky goods. It is a family-friendly holiday that should be on every marketer’s e-commerce events calendar. In 2022, Americans planned to spend $10.6 billion on this holiday, a record high. And it’s expected to break new records this year. So make sure you don’t sleep on this great opportunity.
However, even if you prepare the best deals and treats for your subscribers crafting a perfect Halloween email campaign, the trick is to make them read it. And that’s not going to happen if the email subject line is boring. With more and more businesses fighting for customers’ attention, your email marketing needs to be top-notch. So let’s explore how you can engage your audience this Halloween and see some inspirational examples along the way.