Why do email subject lines matter to your Halloween email campaign?
Halloween is one of the most celebrated festivals on the globe, with shoppers going bonkers for spooky goods. It is a family-friendly holiday without the expectations of big online shopping sprees like Thanksgiving or Christmas. But even though it doesn’t have the same spending rates, sales do leap! In 2021, Americans spent around $10.14 billion on this holiday, a record high. And it’s expected to break new records this year. So make sure you don’t sleep on this great opportunity.
Today, customers receive tons of emails each day, and the volume increases on special days like Halloween. Make the most of this chance to be creative with your email subject lines to make yourself stand out from the competition (and the inbox) and boost client engagement. Actually, according to study, 33 to 47% of recipients open messages in their inbox based just on subject lines for emails. That is why you can’t afford ignoring holiday email campaigns. Your email subject line is the first and most important step if you want to increase your email open rates and make more sales this Halloween. These holiday-themed emails will provide you with the ideal opportunity to engage with your audience and offer them exclusive deals. Let’s see how!