The subject line looks so absurd that it immediately grabs the attention and increases engagement, making the readers open the email to see what’s going on.
- You can stick to the more traditional approach, simply using holiday-related words like “prank”, “joke”, kidding”, “fool”, “fun”, “crazy” in your subject line. It may not be as attention-grabbing as the previous strategy but still performs well.
Here are some examples of the subject lines for your inspiration:
- No Joke! Open to Reveal Your Exclusive 1-Day Offer…
- It may be April Fools’ day but our prices are no joke!
- No joke, your April Fools’ Day deal is 40% off!
- Jokes On Us! ? Savings Inside
- It may be April Fools’, but we’re not joking…
- April Fools’’ Day Sale — No Pranks, just Real Offers. This Weekend only!
- 3 Lasting Benefits To April Fools’ Day Prank Marketing;
- OMG these pranks are too good ??
- April Fools’ prank ideas! + 40% off with code SPRING40
- Prank All Over Me
- Don’t Be Fooled – This Deal is For REAL
- Ready for April Fools’?
- 15% OFF Online Only! No Foolin’
- Free Shipping All Day — No Fooling!
- No Foolin’! This Deal is Not to Be Missed…
Make sure you’re mobile-friendly
When you think about how to create a “good-looking” email, every detail matters. Stats says that mobile email accounts for approximately 44% of email opens, depending on your target audience, product, and email type. So, make sure your digital marketing campaign displays correctly on all types of devices, especially when it comes to the templates with GIFs, videos, and complex layouts.
Provide a clever call to action
The CTA should be clear and remarkable, and a bit festive, of course. Instead of boring “Shop now” and “Visit the website”, you can use more creative variants to boost engagement and increase sales. BarkShop did that in their campaign, jokingly offering your dog to get a job: