What is Juneteenth and why is it important?
Juneteenth commemorates the day when Union soldiers arrived in Galveston, Texas on June 19, 1865, and announced that the war was over and all slaves were free. This holiday is also known as African-American Emancipation Day or Freedom Day. It is the oldest nationally celebrated commemoration of the ending of slavery in the United States.
In a symbolic nod to the growing movement for racial justice, in 2021 president Biden signed a bill making Juneteenth a federal holiday. Today, Juneteenth is celebrated in the United States as a day of emancipation and freedom. Companies and organizations across the country hold events and special promotions to mark the occasion.
Last year, many companies were going above and beyond to show their support for Juneteenth. And major corporations like Apple and Facebook were giving their employees the day off to observe the holiday. Several large companies, including Amazon and General Motors, sponsored Juneteenth events to promote unity. These events featured musical performances, speeches, and other live shows.
Businesses have a unique opportunity to show their employees and customers that they’re committed to equality and racial justice by making Juneteenth a company holiday. It is an occasion that offers many opportunities for effective email marketing campaigns.