What is an FSBO script exactly?
FSBO (For-Sale-By-Owner) refers to a situation when a house is being sold by the owner of the house themselves, without intermediaries. According to the Zillow Group consumer housing trend report, the biggest reasons homeowners go the FSBO route are:
- 46% want to save money.
- 33% are confident they can do it without an agent or a broker.
- 33% want to have control through the process.
However, it is still possible to get hired by people who are trying to sell their home by themselves — since only 10% of all sellers never engage an intermediary, while the other 10% try to do it alone but eventually turn to an agent or broker for help.
This is where FSBO scripts bring value. You can get started quickly using a script on your calls. The advantage of proven scripts is that they let you quickly put together a workable template, and then you can iterate and refine it as you go.