Top tips to write the perfect real estate follow-up email
Following up with potential clients is an essential aspect of success for realtors. However, not all follow-up emails are created equal. Do you want to maximize your chances of getting a response and nurturing strong client relationships? If so, consider implementing these top tips for an effective real estate follow-up plan.
Include an eye-catching subject line
The subject line of your follow-up email is the first impression your recipient will have. It should capture their attention and entice them to open the email. With that in mind, be creative and specific to pique curiosity.
For example, “Exclusive Property Insights Just for You” or “Exciting Update on Your Dream Home Search” would be very likely to get a timely response.
Make sure to personalize it
Personalization goes a long way in building rapport with potential clients. So, use the recipient’s name in the greeting and tailor the content of your email templates to their specific needs and interests. Mention any previous conversations or interactions you’ve had. It demonstrates that you value their individual circumstances. This personal touch shows that you’re invested in their real estate journey.
Keep the follow-ups short
Remember that people have limited time and attention spans. In order not to bore them, you should keep your follow-up emails concise and to the point. If you want to convey loads of information at once, avoid lengthy paragraphs. Instead, use bullet points or numbered lists to convey information effectively. The goal is to engage the recipient and prompt them to take action, so make every word count.
Focus on the recipient
It’s important to highlight your expertise and the value you bring. Nevertheless, the focus of your follow-up email templates should be on the recipient and their needs. Address their concerns and provide relevant information. If needed, offer solutions to any challenges they may be facing. Show genuine interest and empathy. Position yourself as a trusted advisor who understands their unique real estate goals.
Include a CTA
A compelling call to action encourages your recipient to take the desired action promptly. Use action-oriented language and make it easy for them to respond. Here are two examples of effective CTAs you can use in your real estate follow-up emails:
- “Reply directly to this email with your preferred date and time for a property viewing. I’ll personally coordinate with you to ensure a seamless experience.”
- “Give our office a call at [phone number] to discuss any questions or concerns you have about the properties we discussed. Our team of expert real estate agents is ready to answer any phone calls and provide you with all the information you need to make an informed decision.”
Including a clear and specific CTA like these examples gives the recipient a clear path to take. It increases the likelihood of them engaging with you.
Automate your campaign
To ensure consistent follow-up and save time, consider automating your follow-up campaign. The easiest way to do so is to start using email marketing tools like Selzy. These tools allow you to schedule and personalize emails, track responses, and keep an eye on their open and conversion rates. By automating such repetitive tasks, you can focus on providing exceptional customer service.