Best Real Estate Follow-Up Email Examples After Receiving No Response

What is a real estate follow-up email and why send it

Real estate agents use follow-up emails to maintain contact with potential clients. They can also help them nurture leads, and enhance the chances of closing deals. These emails are typically sent after an initial interaction. They serve as a way to keep the conversation going or provide extra information. Moreover, they prompt the recipient to take the next steps.

Sending follow-up emails in the real estate industry is beneficial for several reasons: 

• It helps you build trust and credibility with potential clients. By demonstrating your commitment to staying in touch, you establish yourself as a reliable real estate agent.
• Follow-up emails allow you to nurture leads and keep your services at the forefront of recipients’ minds. When it comes to real estate, clients may be considering many options or have a long decision-making process. Regular follow-ups ensure that you remain engaged with them. They also increase the likelihood of them choosing your services over those of other real estate agents.
• Follow-up emails provide a great opportunity to address concerns. You can also use them to answer questions or provide extra information that may be crucial for the recipient to move forward. By being proactive and responsive, you can work with doubts and hesitations, leading to a smoother sales process. 

If you’re out of real estate email ideas, here are a few real estate follow-up email examples you could use as a point of reference.

Top real estate follow-up email examples

An open house follow-up email

This email template is designed to follow up with a potential buyer who attended an open house event. It begins with a sincere thank-you for their visit and expresses appreciation for their time and interest. 

The email then mentions key features and benefits of the property they viewed. It serves to reinforce the positive aspects and encourage further consideration. It also offers to schedule a private showing. Such a gesture indicates a willingness to give the prospect some personalized attention.

Overall, this follow-up email shows gratitude. It also provides additional information, and offers a great opportunity for further engagement.

A “Prospect gone cold” follow-up email

This email marketing template aims to reignite the conversation. It begins by acknowledging the time that has passed since the last interaction. Then, it shows genuine interest in any updates or changes in their housing needs. The email also presents recently listed properties matching their preferences. It is a clear example of a proactive approach.

The template encourages the recipient to revisit their requirements. In addition, it reestablishes the real estate agent’s commitment to helping them find the perfect home.  Offering new choices and emphasizing continued support is important. Doing so can aid realtors in re-engaging prospects who have gone quiet.

The “Not interested” follow-up

This email marketing template works well in situations where a buyer is not interested in a particular property. It starts by thanking the recipient for their time. Next, it acknowledges their decision, and goes further by offering an alternate option. 

All in all, the email shows that you are flexible and open to finding an alternative property or service. This approach keeps the lines of communication open, converting a “no” into a different opportunity.

The “How can I help?” follow-up email

This follow-up email template focuses on offering assistance and support. It begins by checking in with the recipient and expressing a willingness to help with any real estate needs. It signals a genuine interest in providing guidance, market updates, or answering any questions. 

The template emphasizes personalized assistance. It strengthens the realtor’s expertise and strengthens the relationship. It also encourages recipients to reach out and engage with a dedicated professional ready to assist.

The “Just touching base” follow-up email

The aim of  this email marketing template is to maintain rapport and provide  support. It starts by reminding a recipient about the previous conversation  and expresses a desire to reconnect. It then invites them to discuss any updates or changes in their real estate needs. 

This email fosters trust by highlighting ongoing availability. What’s more, it demonstrates a genuine interest in the potential buyer’s success. It’s ideal for nurturing relationships and ensuring that the real estate agent remains top of mind for future real estate endeavors.

The post-sale follow-up email

The email marketing template above is used to follow up with clients who have recently completed a real estate transaction. It congratulates the client on their purchase and expresses gratitude for their trust in the realtor’s services. It reassures them that the realtor is available for any questions or assistance they may need during the settling-in process. 

All in all, the email above goes beyond the transaction. It offers support with local services or maintenance professionals. As a result, it establishes a lasting relationship and shows a commitment to the client’s satisfaction. Its main goal is to strengthen the bond between the client and real estate agent. In the long run, such emails foster potential referrals and future collaborations.

Reconnecting with an old client

Reconnecting with past clients is crucial for maintaining strong professional relationships. This email template aims to do just that. Initiating contact after a period of silence, the email shows genuine interest in the client’s well-being. It conveys a sense of care and highlights the enduring value placed on the buyer and their needs.

With a focus on reconnection and providing ongoing support, this template can open doors to new opportunities. It serves as a warm invitation to reestablish contact and nurture the buyer relationship.

Top tips to write the perfect real estate follow-up email

Following up with potential clients is an essential aspect of success for realtors. However, not all follow-up emails are created equal. Do you want to maximize your chances of getting a response and nurturing strong client relationships? If so, consider implementing these top tips for an effective real estate follow-up plan.

Include an eye-catching subject line

The subject line of your follow-up email is the first impression your recipient will have. It should capture their attention and entice them to open the email. With that in mind, be creative and specific to pique curiosity. 

For example, “Exclusive Property Insights Just for You” or “Exciting Update on Your Dream Home Search” would be very likely to get a timely response.

Make sure to personalize it

Personalization goes a long way in building rapport with potential clients. So, use the recipient’s name in the greeting and tailor the content of your email templates to their specific needs and interests. Mention any previous conversations or interactions you’ve had. It demonstrates that you value their individual circumstances. This personal touch shows that you’re invested in their real estate journey.

Keep the follow-ups short

Remember that people have limited time and attention spans. In order not to bore them, you should keep your follow-up emails concise and to the point. If you want to convey loads of information at once, avoid lengthy paragraphs. Instead, use bullet points or numbered lists to convey information effectively. The goal is to engage the recipient and prompt them to take action, so make every word count.

Focus on the recipient

It’s important to highlight your expertise and the value you bring. Nevertheless, the focus of your follow-up email templates should be on the recipient and their needs. Address their concerns and provide relevant information. If needed, offer solutions to any challenges they may be facing. Show genuine interest and empathy. Position yourself as a trusted advisor who understands their unique real estate goals.

Include a CTA

A compelling call to action encourages your recipient to take the desired action promptly. Use action-oriented language and make it easy for them to respond. Here are two examples of effective CTAs you can use in your real estate follow-up emails:

• “Reply directly to this email with your preferred date and time for a property viewing. I’ll personally coordinate with you to ensure a seamless experience.”
• “Give our office a call at [phone number] to discuss any questions or concerns you have about the properties we discussed. Our team of expert real estate agents is ready to answer any phone calls and provide you with all the information you need to make an informed decision.”

Including a clear and specific CTA like these examples gives the recipient a clear path to take. It increases the likelihood of them engaging with you.

Automate your campaign

To ensure consistent follow-up and save time, consider automating your follow-up campaign. The easiest way to do so is to start using email marketing tools like Selzy. These tools allow you to schedule and personalize emails, track responses, and keep an eye on their open and conversion rates. By automating such repetitive tasks, you can focus on providing exceptional customer service.

Final thoughts

In conclusion, mastering the art of follow-up emails is crucial for real estate agents looking to close deals. Just like cold email templates and email marketing software, it’s among the best weapons a real estate agent could possibly add to their marketing arsenal. Now, here are the key takeaways to remember after reading our article!

• Follow-up emails help build trust and credibility with potential clients. They can establish you as a reliable and knowledgeable real estate agent.
• Focus on the recipient and their needs. Address their concerns, and provide relevant information. If needed, offer solutions to any challenges they may be facing.
• Consider automating your follow-up campaign. To do so, you could start using email marketing tools. Templates could also help you save time and ensure consistent and personalized communication.

By implementing these tips and utilizing the provided email templates, you’ll be well-equipped to craft effective follow-up emails likely to get a timely response.