4 tips for writing an open house follow-up email
A timely email is a great way to thank guests for attending and remind them of your services or the listing. Here are some tips for writing an effective real estate email template to follow up after an open house:
To begin with, keep the goal of your email front and center in its subject line, while also making it succinct. For the email itself, If whatever you have to say expands beyond a few words, it’s best to remove any extraneous information. Or consider using an alternate form of communication such as calling instead.
Make sure it’s personal
Crafting a post-open-house follow-up email requires an individual approach. Addressing a customer by name or referencing a specific moment they shared with you can make them feel special, and help personalize your message. Invoke specific details from your conversations, such as prospects’ kids’ names or the features of houses you explored together. This approach allows you to form stronger relationships based on your attentiveness and sincere regard for clients rather than showing you focus solely on closing deals.
Use catchy phrases but avoid spammy words
When writing an open house follow-up email, keep the tone light and friendly. Captivate your audience with a compelling opening line such as “Hope you had a great time!” or “It was good seeing you there!” Such phrases will make your message stand out from all of the other emails that potential buyers may receive. Using phrases such as “Welcome home!” can create a sense of warmth and familiarity. However, these should be balanced with more professional language to avoid giving off a spammy vibe.
At the same time, avoid using “spammy” words such as “amazing” or “fantastic.” These types of words can easily turn off those who read your message as they’re overused and lack substance. Instead, focus on expressing genuine appreciation and gratitude for having the opportunity to meet and contact potential clients.
Keep it actionable and always include a CTA
Strive to keep the communication going. In your follow-up email, make sure you include what needs to be done and the details of it. This could include information about scheduling a second visit, links to documents, and other materials that can help with the decision process. Make sure you are clear and concise in your instructions so that it is easy for the recipient to understand what needs to be done.