Best tips to ensure your campaign’s success
Although there isn’t one blueprint for success when it comes to email marketing, there are some key elements that every great campaign needs. In addition to guidance on segmentation, personalization, and incorporating a call-to-action, here are more top tips for ensuring your next email marketing campaign is a hit:
Keep your email list healthy
One of the most important things you can do to ensure the success of your email marketing campaigns is to keep your email list clean and well-maintained. This means regularly checking for bounced or invalid email addresses and removing them from your list.
As mentioned before, you should also segment your list so that you can send more targeted, relevant messages to your subscribers.
Use a subject line that is appealing and attracts attention
Email campaigns with great subject lines have a better chance of being successful. After all, if your subject line doesn’t interest the reader, they’re not going to open your email. By the way, statistics state that 33% of people who receive a message open it based solely on the subject line. So, make sure your subject line is short, sweet and to the point.
Make sure you’re sending emails that are mobile-friendly
A large number of email opens (44,7%) happen on a mobile device, so it’s important to make sure that your messages are optimized for small screens. Use a responsive design template, or create a separate version of your newsletter specifically for mobile devices.
Don’t overload your messages with text
If your email looks like a novel, chances are high that subscribers will skim through it or delete it entirely. Keep your email content concise with a clear call-to-action (CTA) that recipients can understand and act on without having to read through paragraphs of text. The goal is to get recipients to take action, not to give them a novel’s worth of information. Too much copy will only overwhelm and discourage recipients from taking action.
In general, shorter emails perform better than longer ones. Keep your initial message concise – you can always go into more detail later.