Oxford Languages defines active voice as
|a form or set of forms of a verb in which the subject is typically the person or thing performing the action and which can take a direct object (e.g. she loved him as opposed to the passive form he was loved ).|
But it’s not just grammar, it can be more than that — a communication style that aims at being clear and impactful, helping to engage with your audience and stay connected. It goes beyond avoiding simple grammatical errors. It involves getting to know your audience, creating a connection with them through genuine interest, being clear in your language, and opting for graphics for the sake of user experience. Each step is important, and throughout the process, you must stay consistent to establish your voice.
Using an active voice – both stylistically and grammatically – will help you do just that. Active voice allows you to employ the art of storytelling, build connections, and share your brand values with your customers.
We came up with 5 principles of effective communication in email marketing. Let’s dive into details.