How to set up a drip email campaign
When planning a drip email marketing campaign, keep the following tips in mind for the best chance of success:
Choose your trigger
Your drip campaign can be based on any number of interactions. Think about what makes the most sense for your business. For example, if you’re a B2B company, you might want to create a drip campaign that’s triggered when a user downloads a white paper from your website. If you’re a B2C company, you might want to create a drip campaign that’s triggered when a user adds an item to their cart on your website.
Other triggers may be:
- Visit a specific website page
- Form submission
- Click the link
It’s important to think about the user journey when you create a drip campaign. What action do you want your users to take? And what information or resources do they need to take that action? Once you have a clear understanding of the user journey, you can start to map out your drip campaign.
Define your audience
To create an effective drip marketing campaign, you need to know your target audience’s goals and pain points. One way of researching this is by creating customer personas that include information on demographics as well other relevant facts. These can be used to find out what sort of activity and content would most benefit them.
Design and write a copy for each email
The next step in a drip marketing campaign is to create content for each email. Think about what you want to share, and how long your email sequence will be. Remember that each email in your sequence should offer something of value to the recipient.
Email design is more than just making it look good. A well-designed message can help you reach your business objectives by optimizing every metric from clicks to conversions. So don’t underestimate the power of design.
Lunch, test and see the results
Since drip marketing is automated, it is most convenient to launch such campaigns using specialized services like Selzy. These services make it easy to set up and manage your drip marketing campaign, and they provide a wide range of customization options to fit your specific needs.
When you automate your drip campaign, it’s important to monitor the results and make changes as needed to optimize the campaign. Just because it’s automated doesn’t mean you can set it and forget it.