Pros and cons of using such a strategy
Of course, each email marketing strategy comes with its own sets of pros and cons. To help you decide if email blasts are the right choice for you, check out these lists of pros and cons that come with this course of action.
- Provides great exposure
Email blasts are meant to be sent to a great number if not all your subscribers. This allows you to get your message and brand out there exposing it to a much bigger audience easier and faster than you usually would with other marketing strategies.
- Aids in brand recognition
Consistent email blasts can also continuously expose your brand to potential customers allowing them to recognize your brand better over time.
- Saves time and money
Lastly, and probably most importantly, email blasts are easy to set up and can save you a ton of time.
Because the message is uniform for all recipients, all you need to do is prepare one email. Aside from that, it also allows for automation giving you the opportunity to send these emails to certain lists at a preset time and date. This ultimately saves you a ton of effort and money.
- Appears impersonal
Email blast messages mostly contain generic information that doesn’t really cater to the interests of the recipient. As a result, the email might not have the desired impact and can ultimately end up getting ignored.
- Miscategorized as spam
As promotional emails can often be unexpected or unwanted, they can sometimes be marked by recipients as spam, even if they have agreed to receive them previously. So, email services may automatically redirect your next emails to the spam folders, thus lessening the chances of them getting read.
- Fierce competition
The use of this strategy to market and promote your brand and products is quite popular. This might make it difficult for you to truly capture your recipient’s attention as you have to compete with several other marketers that are also using email blasts to promote their own brands and products.