B2C email marketing practices and tips to pay attention to
To make sure that a B2C email marketing campaign is a success, you need to stick to best practices. Here are a few tips and strategies that should help you achieve results.
Prioritize customer needs
No marketing campaign will be successful unless it is customer-focused. To make sure that you are doing everything right, prioritize customer needs. Think about what the people you are trying to reach are dealing with and how what you are selling can help you address that problem. Doing so will help you create genuinely engaging emails that address each recipient’s pain points.
To give an example, imagine that you are a personal trainer and a customer downloaded a special exercise plan for weight loss that you put together. You could send the customer in question an email that addresses how difficult weight loss can be.
Send out personalized emails
Try to personalize each message you send out. For instance, you could include the customer’s name or product recommendations based on past purchases. Again, you could also mention a pain point a customer is likely to be struggling with. It will make you sound like you truly understand what the customer is going through, which can really help you stand out from the crowd.
Use responsive templates
According to Google, 70% of people read email in mobile applications. Keep that in mind and make sure to invest in responsive design. Doing so will help you optimize the emails you are sending out for different devices, making it easier for customers to view and interact with each message.
You do not have to do it from scratch. Instead, have an email marketing tool like Selzy take care of it for you! It comes with ready-made email templates and a drag-and-drop email template builder. Both of the features listed here should save you plenty of time and energy.
Pay attention to email deliverability
Did you know that the emails you are sending out might not be reaching people’s inboxes? In order to prevent that from happening, check your email deliverability and invest in a reliable email delivery service.
Keep email etiquette in mind
No matter whether you are sending out a transactional email or a welcome email, make sure to stick to proper email etiquette. Doing things like being mindful of cultural differences and including a signature might seem like a no-brainer, but you would be surprised to see how many people forget about it. In the long run, such small details can have a really positive impact on customer engagement and make it easier for both of you to stay on good terms.
Create a sense of urgency
In case you are looking for a way to boost engagement in a short amount of time, consider creating a sense of urgency. You could do that by including a countdown timer in the body of the message or mentioning a limited-time offer in the subject line. Doing so will make the email feel more relevant and exciting, making it easier to get the customer to take action.
Design an attention-grabbing CTA button
Remember to design an attention-grabbing CTA button. If you want readers to act upon receiving the email, you need to make sure that the CTA stands out from the body of the message. It is relatively easy to do, provided you have access to a solid email builder. It should be concise and direct. Here are a few examples!