Best Email Marketing Services for Real Estate Agents

Best Email Marketing Services for Real Estate Agents
14 February, 2023 • ... • 1368 views
Irene Dmitrieva
by Irene Dmitrieva

Real estate agents need to stay ahead of their competitors, and email marketing is one of the easiest ways to do so. Thanks to email marketing services, realtors are able to reach out to potential clients and keep existing ones engaged by mailing relevant content. 

There are many real estate email marketing services available today, and it can be difficult for a real estate agent to decide which one is best for their needs. To help make this decision easier, we have compiled a list of some of the most effective email marketing services for real estate agents. Using these tools, you’ll be able to design effective campaigns that increase sales and grow your business exponentially.

Email marketing gives real estate agents a way to automatically send emails to their clients. With dedicated services, there’s no need for manual mailings. You can stay connected with prospects and clients in between calls, gather and use their data to drive engagement, conveniently communicate with them whether on the phone or computer and free your time for other tasks. In this article, we’ll help you find the best email sender for your needs!

How to choose the best email marketing service for real estate

Deciding on the best email marketing service for real estate agents is key to gaining a competitive advantage and building successful marketing campaigns. Real estate email marketing offers agents direct access to potential clients, allowing them to nurture relationships by providing valuable content and data. Before sticking to an email marketing service provider, however, consider these factors.

User-friendly builders

User-friendly builders and intuitive drag-and-drop editors are important features to assess in an email marketing service. From open houses and meetings to calls with clients, realtors are always on the go. They have precious little time to design engaging emails for their prospects. That’s why it’s paramount to have a tool that eases the creation of professional and at the same time nice-looking messages to help agents stand out from the competition and maximize their reach. No coding know-how involved — just edit, reuse, repeat. 

Also, the builder should be mobile-responsive so your messages look great on smartphones and laptops alike.

Professional templates accessibility

Real estate email templates are nice to have in your email marketing service of choice. But even without them, you can modify different email templates to fit your needs. Consistency and determination in email design are what matters most. Preparing emails that go in hand with your branding will lend you an air of credibility, as well as reinforce a strong brand identity of your company in the eyes of customers. 

Look for services that have customizable options so that you can adjust your emails to your brand’s identity. With beautiful, professionally-crafted templates for property listings, real estate newsletters, and information sharing, you can construct a compelling email campaign with ease. This includes the option to add custom content like logos, design a unique layout for your messages and make a real estate email signature and send emails with the click of a button.

Email list segmentation features

List segmentation allows you to create highly targeted emails that are personalized and fit the needs of your specific audience.

The ability to segment your list into groups based on location, age, etc. will help you to craft customized messages that speak directly to each group. With the right tool, you can easily divide the list based on marital status (single individuals or families with kids), purpose of the property (as a personal asset or to rent out), and more. In reality, this allows for accurately targeted sending. For example, you can send emails about particular neighborhoods to people who were interested in them during discussions or in their initial application documents. This functionality will maximize the efficacy of your relations with clients.

Personalization options

Choose an email marketing service that offers advanced personalization options. For example,   you can use the service to send out messages that are tailored to each recipient. If your audience includes families with children, you can hone in on kindergartens and schools close by; if they are single individuals — convenient subway access, restaurants, or anything is relevant for that particular demographic.

This kind of personalization makes targeting customers with relevant content (like the listing they viewed on the site, house and neighborhood images and descriptions) easier, increasing the likelihood of them returning to your website or showing interest in your listings. 

Integrations with CRM for realtors

Make sure the service you pick is integrated with your CRM for realtors (Zoho CRM, Wise Agent, for example.) The feature provides access to real-time customer data to craft highly targeted campaigns and track performance metrics.

Integrating your email marketing service with a CRM makes the customer profiles you prepare more accurate, you can send personalized emails, and automate some of your marketing tasks. So, with integrated CRM, you can personalize your emails by including the contact’s name in the subject line. This will certainly pique their interest. You can further customize ads for potential buyers depending on their location and the price range of a property they are looking at. Additionally, you can pinpoint which part of the sales funnel the customer is currently in providing bespoke recommendations instantly.

Interface

To save time and keep things simple, the user interface should be designed for an effortless experience. You should be able to quickly compose, send, and receive emails without using multiple menus. Moreover, the interface should be intuitive enough for all agents no matter what their experience with technologies is. Consider services that have user-friendly navigation and guides so you can get to know the functionality faster.

Additional features

Selecting an email marketing service for your real estate business, examine additional features that help you maximize the effectiveness of your email campaigns. This includes A/B testing capabilities to learn which subject lines for real estate emails perform best or compare other email variants. Automation tools that allow you to trigger emails at the right time, such as when someone has viewed a particular listing on your website or a potential client has attended an open house, are also beneficial. Analytics and reporting options to track the success of your campaigns. Subscription forms to amass and grow an email list.

Pricing

Finally, consider the pricing of the service. In general, email marketing services offer varying price plans and features. Some services have a free alternative with limited features and more expensive plans for those with advanced needs. Compare prices of several platforms and select one that is affordable to you while providing the necessary features.

Top 10 real estate email marketing services

Selzy

Selzy email service provider main page

Selzy has a wide range of features that place it among the best email marketing services for the real estate industry. Its user-friendly interface allows agents to quickly and easily create beautiful emails, while its advanced segmentation options let them send targeted messages to their prospects. 

Selzy packs an impressive range of basic functionalities, including a helpful block editor, subscription forms builder, and over 100 free templates. It also has tools such as automated sequences and segmentation, so agents can quickly send the right message to the right people. 

Selzy also offers integrations with popular CRMs such as Pipedrive, so agents can track their email campaigns and measure results easily. 

Last but not least, Selzy offers a robust analytics dashboard that shows open rates, click-throughs, and more. 

With its comprehensive features and easy-to-use design, Selzy is a great choice for real estate agents looking to take their email marketing to the next level. 

Pricing:

This ESP is a budget-friendly solution as it’s starting at only $7 a month for the Lite plan. However, Selzy also offers a comprehensive free package that includes all of the essential features real estate agents need — such as personalization tools, website subscription forms, and automation to help realtors succeed in their business.

AWeber

AWeber main page
Source: AWeber Communications

AWeber offers a vast range of features for real estate email marketing including list segmentation, analytics and reporting, advanced automation tools, and integrations with popular third-party apps. For instance, integration with Facebook allows you to offer your followers to subscribe to your real estate newsletter. This way you can reach those who are browsing your company’s social media with more personal listing offers. Follow Up Boss integration automatically adds new contacts from the service to the email list to effortlessly continue the conversation with buyer and seller leads. The interface, however, can be confusing.

AWeber provides excellent reporting capabilities, even on the free plan. With geographical estimations, AWeber can provide insights into the location of your contacts helping you to formate the campaigns accordingly.

Crafting a newsletter is simple with the diverse selection of templates available, and it’s easy to stay up-to-date thanks to robust RSS publication support. Plus, Canva compatibility ensures that creating appealing graphics is as effortless as just dragging and dropping items.

AWeber subscribers can make use of over 700 templates. Additional features from the company include automatic email composition based on your latest blog posts and thousands of pictures you can add to your email. 

Pricing:

AWeber has a free plan and a light plan starting at $12.50 to meet all agents’ budgets.

Mailchimp

The main page of Mailchimp email service provider
Source: Mailchimp

Mailchimp is one of today’s top email marketing services. It provides a wide choice of tools for real estate agents to effectively engage with their clients. 

It has a modern, user-friendly dashboard, which makes it easy for real estate agents to organize client lists and send emails in bulk. Audience tracking provides insights into how your contacts are engaging with your marketing campaigns. You’ll be able to see when someone clicks a link or downloads your attachments in the form of reports, contracts, case studies, etc– ultimately giving you the power to optimize and personalize the outreach further. 

By integrating Mailchimp with other software like payment processors and CRMs, real estate agents can keep their marketing data in one place for easy access. Agents won’t need to search through multiple sources or waste time transferring information — they’ll be able to get what they want immediately.  These integrations include Canva, Zapier, Shopify, WooCommerce, etc. The service offers a wide range of real estate email templates (100+) making it easy to create professional-looking emails sure to interest potential clients. 

Pricing:

If you have less than 500 subscribers, you won’t send more than 2500 emails per month and you do not want all templates and advanced options — you can use the service for free. To have more contacts and functions, you will have to pay $13 per month or more.  

Constant Contact

Constant Contact email service provider main page
Source: Constant Contact

The interface of the platform is intuitive. As with other services, you get a collection of themed templates. Constant Contact gives you access to a wide array of email templates, some of which are crafted with the real estate industry in mind. Whether it’s sales emails, event invites, or newsletters — there’s something for every need in this sector. Code-savvy users can create a campaign from scratch in the HTML editor.

Realtors can import contacts from Excel, Outlook, Salesforce. You can add them manually, through applications or registration forms on the site, or social networks.

However, the segmentation is limited. There are only two segmentation criteria: by activity and by clicks in an email. By assigning tags, you can manage segments and make contact grouping more accurate. For example, realtors can leverage tags to classify contacts by their budget, as well as the property they are interested in.

In addition to that, you can connect with Shopify and other e-commerce services to learn about your customers’ purchase history. This way you can target customers at all stages of the life cycle, sending them relevant emails and bringing them closer to conversion. For instance, if a customer purchased an expensive property recently, you can send them emails with exclusive offers on services such as interior decorators and landscapers. 

The list of other integrations includes Facebook, Gmail, Eventbrite, Leadpages, Zoho, etc.

Pricing:

Customers are offered a choice of two plans: Core and Plus. The price depends on the size of the subscribership, the number of users, and the availability of advanced features. Core plans start at $9.99 per month and Plus plans start at $45 per month. For your convenience, you can experience Core or Plus without paying for an entire month.

GetResponse

GetResponse main page interface
Source: GetResponse

GetResponse offers a beginner-friendly platform with useful features that make it suitable for real estate businesses. With GetResponse, you can create engaging emails to let your subscribers know about new listings, market updates, and other relevant news. Brokers are able to craft intricate automation chains with various scenarios. You can dream up your own scenario or take advantage of a collection of pre-made templates. 43 available templates include examples for almost any occasion such as re-engaging returning subscribers, retargeting campaigns, quick welcome emails, and rewarding loyal customers.

The platform also provides smart segmentation options so you can target your messages to the right audience and maximize the effectiveness of your campaigns. Assigning tags and scores to contacts contributes to more accurate segmentation. The platform allows you to clean subscriber lists (delete duplicate or nonexistent addresses, blacklist unwanted addresses) and create exclusion lists.

It supports about 150 integrations: Salesforce, WordPress, Shopify, Prestashop, Stripe, Magento, Paypal, etc.

GetResponse is a smart choice for real estate agents who are looking for an all-in-one email marketing solution that simplifies their workflow. Its intuitive interface allows even beginners to quickly create professional emails with minimal effort. The collection of 220 templates is impressive with a modern design.

Pricing:

This email marketing platform provides a free plan with limited functionality and a maximum of 2,500 emails sent per month. The paid package starts at $15 with more features such as A/B tests, advanced segmentation, etc.

Sendinblue

Sendinblue ESP main page
Source: Sendinblue

If you’re a real estate agent with modest mailing needs, Sendinblue is the perfect service for you. It doesn’t matter which plan you choose; even in the free version, there’s no contact limit. 

Sendinblue is famous for its user-friendly interface, sophisticated pre-made templates, and automation functions that are perfect for constructing nurture email campaigns. Furthermore, it’s possible to create SMS and WhatsApp campaigns as well. Plus, streamlined integration with the Sendinblue Sales CRM makes using this platform even easier.

Sendinblue’s reporting capabilities are invaluable for honing your marketing strategy. You’ll benefit from a detailed analysis of both email and SMS campaigns, including open and click-through rates, bounce rates, and other data points. 

Pricing:

The email marketing software’s free plan features essential elements like personalization, automation, and segmentation — plus 300 emails daily. Unfortunately, it does lack reporting so if you want to access those then upgrading is your only option. Prices start at $25 a month.

Benchmark

Benchmark email service provider main page
Source: Benchmark Internet Group

Benchmark is another excellent ESP with a straightforward interface, which provides a wide array of features for real estate agents. Benchmark’s email marketing solution is the perfect choice for realtors looking to generate seller and buyer leads.

With Benchmark, you are able to create automated emails that are sent out when specific actions occur, such as a new lead in the system or an upcoming open house event. 

To illustrate, three days after a contact opens an email about a two-bedroom house in Colorado, you can send an automated message with similar listings. You ensure that your subscribers stay connected and engaged by customizing content based on their interests.

You also have access to pre-built templates and drag-and-drop design features to make the creation of emails easier. With impressive 300+ templates, it is easy to craft compelling, responsive emails that capture your audience’s attention. Additionally, Benchmark provides analytics and tracking tools so you can measure your campaigns’ success. 

Pricing:

Benchmark’s free plan includes an abundance of templates and a simplified version of its premium plans’ automation feature. The icing on the cake is that you can set up follow-up emails to help develop relationships with leads. Prices for paid plans start at $8 a month (billed annually).

ActiveCampaign

ActiveCampaign email service main page
Source: ActiveCampaign

This service offers a variety of features that make it a good solution, including automation, segmentation, and integrations with popular apps like Salesforce and Shopify. 

With its easy-to-use and powerful automation workflow, you can craft personalized follow-up emails to those who have visited specific property listings. Or if you need to advertise houses in a particular area — like Arizona, for example — then all it takes is some cleverly placed links that your contacts will click on.

Agents can use the drag-and-drop builder to create customized campaigns without any coding experience. ActiveCampaign also provides detailed analytics and reporting to track the success of campaigns, as well as A/B testing so that agents can optimize their messages for maximum effectiveness. Learn which emails really resonate with customers by tracking important data points like purchases, website visitors, open rates, and more. 

Pricing:

There is no free plan, only a two-week trial. The cheapest plan costs $29 per month. 

SendX

SendX email service provider main page
Source: SendWorks

SendX is an innovative, cost-efficient platform designed with the user in mind. With their easy-to-use drag-and-drop email editor, creating emails isn’t a daunting task that requires HTML knowledge. Plus, you don’t need to start from scratch; the service provides responsive pre-made templates which can then be tailored to your brand and needs.

Whether you create your own template or take advantage of one that’s already been made, you can personalize it with the addressees’ names, anniversaries, and other information. This will give a more thoughtful touch to any correspondence.

With SendX’s email marketing automation, you can revolutionize your business and make it much more efficient. Not only that, but it will also enhance interaction with your subscribers and draw them closer to what you have in store — be it open houses or realtors’ expos. What sets SendX apart from the rest is its great automated features. With a few clicks, emails are sent out at predetermined intervals whenever certain conditions or events occur.

Pricing:

SendX doesn’t have a free plan, only a free trial. The platform’s pricing is based only on the contact list size. The most budget-friendly option permits up to 1,000 subscribers for just $7.49 a month; plus, all plans provide unrestricted email sending.

Campaign Monitor

Campaign Monitor email service provider main page
Source: Campaign Monitor

With its beginner-friendly interface design, Campaign Monitor is a good service for realtors seeking to build efficient email campaigns and construct outstanding newsletters. 

Campaign Monitor helps real estate agents streamline their email marketing efforts thanks to integrations with multiple CRM and event platforms. This allows users to quickly send out customized emails that are tailored specifically to their prospects. For instance, sending more information about the desired housing to those who have visited your open house; and educational content on how to prepare for their move for those who already bought a property.

Furthermore, it offers real-time tracking of data for agents to rapidly test and optimize their emails. With the power of analytics, you can gain insight into which emails, subject lines, and body copy are most successful in driving engagement. All of this enables agents to maximize their marketing results.

In the service, you have a comprehensive overview of your email marketing efforts in one glance. Campaign Monitor’s analytics allow users to adjust each campaign according to geography, acquisition, and engagement data.

Pricing:

Unfortunately, there’s no option to try the product for free. Nevertheless, you can use the service with a paid plan that starts from just $9.

Final thoughts

As a real estate agent or broker, your success heavily relies on the strength of your relationships with customers and colleagues. With so much to manage in one day — from maintaining existing contacts, marketing different properties, and attending client meetings — it’s important that you find an email tool that can help streamline these processes. An effective email marketing software should offer:

  • Signup forms to gather, manage, and segment your leads for a tailored experience.
  • User-friendly builders and intuitive drag-and-drop editors to make it easy to create attractive emails quickly.
  • List segmentation to form subscriber groups based on factors such as seller/buyer, budgeting ranges, renting versus buying options, etc.
  • Advanced personalization options to tailor messages to customer interests or purchase history.
  • Integration with your CRM for realtors to access customer data and automate some of your marketing tasks.
  • List segmentation, A/B testing capabilities, analytics, and reporting, as well as automation tools to advance the marketing process.
  • The price is within your budget while providing all the necessary features you need. 

What’s the easiest and most convenient option? Register in Selzy to send up to 1,500 emails a month for free. Our dedicated support will be happy to help you with any and all questions whenever you need them!

Article by
Irene Dmitrieva
As a marketing copywriter, I have experience creating compelling content for websites and social media posts. My background in market research helps me ensure that my copy is both on-brand and data-driven. I am excited to bring my skills and experience to Selzy team and help drive success for this company.
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