What is a real estate newsletter?
Real estate newsletters are a fantastic way to keep your network engaged by providing value. They are sent on a regular basis and can take the form of informative, educational, or entertaining content.
Real estate newsletters usually cover a variety of topics. Buying or selling houses, how-tos and advice for finding a new home, information about community resources and events, stories about local businesses, and agent experiences in the real estate business are all common subjects. By providing helpful information instead of selling directly, agents can build trust and relationships with their readers.
Why use real estate newsletters in your marketing campaign
There are a number of reasons why using newsletters can be beneficial for your email marketing real estate campaign. Today, 44% of users view real estate online before buying, and 68% indicate email as their preferred method of communication. So they can help keep your leads engaged until they are ready to buy or sell a home.
Newsletters are essential in keeping your business top of mind and generating referrals. By staying in touch with leads on a regular basis, you can nurture them through the sales process and keep your pipeline full.