Why embed a survey in an email?
Surveys can be used to create a portrait of a subscriber, identify the strengths and weaknesses of the email campaign, get feedback and find out what your customers think. Let’s look at when using surveys in emails might be useful.
If you doubt the quality of your email marketing content or want to collect opinions about a product, it’s a good idea to do it with the help of a survey in the email. In this way, the subscriber can:
- Leave feedback on a product or recent purchase.
- Rate the quality of service or newsletter.
- Talk about their experience with the product.
Study the demand for the products or services
If you are launching new products, subscribers can become your focus group. Select those customers who fit the new project’s target audience and conduct research through an email survey:
- How interested are they in the product or service?
- Do they intend to use the item or service?
- How much are they willing to pay?
- Would they like to test it?
- What would they add or take from the product?
Gather more data about the subscriber
If a subscriber comes from a subscription form on the site, they are usually asked only for their email address and name or just the address. In this case, you can collect more data about the customer through the survey: their date of birth, gender, city, product categories of interest, suitable content type, and more.
For example, knowing their date of birth, you can send happy birthday emails with bonuses and gifts. If you know what products the customer is interested in, you can send a personalized message with promotions specifically for this category of products.