10 Best Online Quiz-Making Software Websites in 2024

10 Best Online Quiz-Making Software Websites in 2024
09 October, 2023 • ... • 1674 views
Ana Balashova
by Ana Balashova

Picture this: A local coffee shop owner creates a fun ‘Which Coffee Are You?’ quiz and shares it on their website. Within days, not only does their site traffic spike, but they also gather invaluable data about their customers’ preferences. The next week, they launch a new caramel latte tailored to the quiz results, and it’s an instant hit! 

This isn’t just a dream scenario; it’s the power of quizzes in action. If you’re looking to replicate this success in your own business, you’re in the right place. In this guide, we delve into the 10 best online quiz maker software in 2023. Read the article to find the perfect tool to craft quizzes that resonate with your audience and bring insightful results.

What are online quiz makers?

Online quiz makers are digital platforms for creating and distributing quizzes. These quiz-making websites typically offer a range of features, including customizable templates, question banks, and integration with other marketing tools, making the quiz-creation process a breeze. 

Online quiz tools are useful for small business owners and email marketers. These tools help enhance marketing strategies and engage audiences in a fun and interactive manner. You can build quizzes that are not only engaging but also aligned with your brand’s voice and objectives, such as education, business, or entertainment.

Why you might want to try quizzes

Quizzes are fun for the audience, and at the same time, they are an effective marketing tool to gather valuable data, promote products and services, and stay top of mind for prospects. 6% of marketers find that quizzes are the best-performing format of content. And 14% of content marketers plan to invest in interactive content such as quizzes. This is twice as much as those investing in AI content marketing tools. 

Using quizzes in your marketing can make your customer’s journey more fun. For example, imagine you create a quiz about ‘Which Product Suits You Best?’ and share it on your website, social media, and emails (that’s omnichannel customer experience in action!). As respondents take the quiz, they feel more connected to your brand. Plus, you get valuable data to shape your next moves. It’s a win-win!

Many companies like Chipotle and JCPenney have successfully used quizzes to boost sales and foster customer loyalty. For instance, Chipotle’s yearly quiz tests the “Chipotle IQ” of their super fans, offering enticing prizes and encouraging repeat purchases.

Chipotle IQ quiz question: Which Chipotle location is pictured

We at Selzy also love a good quiz. We use them not just to entertain our users but also to boost brand exposure. Curious to see what we’re talking about? Dive into one of our favorite quizzes to reveal the best vacation for you, or test your brand knowledge with an AI vs. authentic logo quiz.

What to look for when choosing an online quiz-making software?

Choosing the best online quiz maker is crucial for the success of your quiz marketing strategy. Here are some factors to consider:

  • Functionality and features: Look for a quiz maker tool that offers a range of functions, including a drag-and-drop quiz builder, a variety of question types, and customization options to align the quiz with your brand aesthetics.
  • Integration: The best quiz makers seamlessly integrate with your existing marketing tools for automation and efficient lead generation.
  • Analytics and reporting: Opt for quiz-making software with detailed analytics and reporting features. This will help you understand your audience better and optimize your strategy based on real data.
  • User-friendly interface: Marketing beginners especially should choose a quiz maker tool with a user-friendly interface that makes the quiz creation simple and hassle-free.
  • Cost-effectiveness: While exploring various online quiz platforms, consider your budget and opt for the best value for money and essential features.

The most common pricing models for form and quiz-making tools are tied to the number of projects you create or the respondents you gather. For example, if you’re expecting a flood of participants, lean towards platforms that price based on respondent count. But if you’re all about crafting a variety of quizzes tailored for specific niches, then platforms with plenty of quiz templates are your best bet.

While there are plenty of online tools labeled as “quiz makers” out there, not all actually are dedicated quiz makers. Many platforms primarily focus on creating forms, so it’s essential to discern what you truly need. Are you looking for a genuine quiz-making experience or just a form builder with some quiz-like features?

Remember, the goal is to create interactive quizzes that also complement your broader marketing objectives. So, take your time to explore and choose the best online quiz tool that suits your needs.

10 best online quiz tools

During our meticulous analysis, we scrutinized over 60 tools frequently featured in similar compilations. Our primary focus was on their user traffic. We used average monthly visitors in the period from June to August 2023, according to data sourced from Similarweb. We can safely assume that the larger number of visitors (staying stable over time) means a larger user base. And if something is widely popular, it’s probably for a good reason.

While some popular names like Adobe Captivate, Alchemer, Thinkific, or Google Forms often find a place in the best quiz tools ratings, pinpointing the exact number of users utilizing their form features specifically proved to be a challenge. Moreover, they aren’t dedicated quiz tools per se. That’s why these services didn’t make a list.

After analyzing the traffic data, we narrowed down our selection to platforms that are survey-focused, offer quiz templates, and, importantly, feature analytical tools to gauge the ROI and impact of the quizzes created. This way you can not only create engaging quizzes but also measure the results effectively to steer your strategy in the right direction. So, in the end, we have compiled a list of services validated by millions or thousands of users, featuring the most essential functions and listing at least one quiz template in their inventory.

And now, to the list.


SurveyMonkey quiz maker interface

With a staggering 40.76 million monthly visits, SurveyMonkey is a global leader in the survey software arena. This service also boasts a daily tally of 20 million answered questions. But let’s analyze it as an online quiz-maker:

Unique selling proposition: SurveyMonkey caters to both survey and quiz creators, offering a variety of features for making engaging and interactive quizzes. Its robust survey builder allows for a decent level of customization, helping you craft quizzes that resonate with your audience.

Pricing: SurveyMonkey offers a tiered pricing model to cater to different needs and budgets. Here and below, we will cover the most affordable pricing models.

  • Basic plan (free) offers unlimited surveys with up to 10 questions each. Limitations include a maximum of 10 responses per survey and access to 40 short survey (quiz) templates.
  • Standard monthly plan ($99/month): Provides unlimited surveys and questions, with a cap of 1,000 responses per month (extra responses cost $0.15 each) and access to over 180 templates.

Features and functionality: Despite a limited offering of quiz templates, SurveyMonkey shines with its 100+ integrations, including Google Docs, Zapier, Microsoft Teams, Zoom, etc., and a rich survey template library. The platform provides a straightforward quiz creation process and a well-rounded analytical toolset. Its focus is on helping you generate quizzes that effectively engage respondents.


Typeform quiz templates

Drawing in a massive audience with 39.34 million monthly visits, Typeform is a quiz maker application that goes beyond just crafting quizzes. It’s a tool designed to integrate seamlessly into your workflow, offering many quiz options to suit various needs. Here’s what you can expect:

Unique selling proposition: Typeform is not just another quiz maker. It is a powerhouse offering a wide variety of quiz categories, including lead generation quizzes, marketing quizzes, and product recommendation quizzes. Its standout feature is easy integration with a range of popular platforms (about 20 in total), such as Google Analytics, Slack, Canva, and Google Tag Manager, to name a few. Typeform also has an integration with Selzy. This means you can effortlessly connect your quizzes to the tools you already use without changing the workflow. Moreover, Typeform encourages users to submit their apps for potential partnership, fostering a collaborative and innovative ecosystem.

Pricing: Typeform offers a multi-level pricing model to accommodate various requirements and budgets.

  • Free plan: Explore Typeform’s potential at no cost. The plan includes 10 responses per month, one user, and unlimited quizzes and forms with AI assistance.
  • Basic plan ($29/month, billed monthly): Ideal for individuals and small businesses keen on creating interactive quizzes. It offers 100 responses per month, unlimited forms, questions, and one user.

Features and functionality: Typeform shines with its user-friendly interface, allowing you to create quizzes that are not only interactive but delightful to look at for respondents. The platform offers a rich set of features, including a wide array of options and AI tools that enhance form creation. Plus, Typeform offers a high level of customization to make your quizzes stand out in the crowded online space. It also allows you to see the big picture: views, starts, submissions/responses, completion rate, and average time to complete your quizzes.


Formstack quiz template

With a substantial 7.5 million monthly visits, Formstack is a robust tool for form creation with a focus on practical form solutions rather than vibrant quizzes. It only has 1 quiz template available. The platform has a form builder, too, so you can create your own templates as well. But let’s delve deeper:

Unique selling proposition: Formstack is essentially a workplace productivity platform, digitalizing onboarding, sales, and other processes and automating workflows for over 25,000 organizations, all without the need for coding. With one quiz template that leans more towards the educational niche, providing a straightforward design. This makes it a go-to for businesses looking for a no-nonsense form and quiz builder that prioritizes functionality over flashiness. It’s more about crafting efficient documents and forms for smooth data collection and integration with various workflows. Formstack currently has more than 260 integrations, including Salesforce, Microsoft Dynamics, Airtable, and more. 


  • Free trial: Formstack offers a 14-day free trial, allowing you to explore the platform’s features before committing to a paid plan.
  • Lowest tier paid plan: starting at $59 per month, this package includes a no-code, drag-and-drop form builder, the ability to create up to 20 digital forms with 1,000 submissions per form, custom themes, form integrations, and payment integrations. This provides businesses with a comprehensive toolset to create tailored forms and quizzes.

Features and functionality: Formstack stands out with its user-friendly drag-and-drop form builder, allowing even those with no coding skills to create functional forms and quizzes. The platform also offers custom themes to tailor your forms to your brand’s aesthetics, albeit with a more formal approach. Form and payment integrations allow you to easily incorporate the quizzes into your business operations. You can assess the effectiveness of your campaigns by viewing metrics such as unique views, conversion rate, and abandonment rate for each form.

ProProfs Quiz Maker

ProProfs Quiz Maker quiz template types

ProProfs Quiz Maker is a powerhouse in the online quiz creation space with solid 10+ integrations (WordPress Quiz, Hubspot, and more), an extensive library of over a million ready-to-use questions, and more than 100 scored and personality quiz templates. Here’s what you can expect:

Unique selling proposition: ProProfs has a gigantic library of ready-to-use questions, available in English, Spanish, and 70+ other languages for a global reach. Whether you are looking to create a scored quiz to test learners’ understanding or a personality quiz for lead generation and social media promotion, ProProfs got you covered. Its AI-based analysis offers insights like the hardest and easiest questions, question difficulty levels, and average completion time, making it a comprehensive tool for creating interactive quizzes that not only engage but also offer deep insights.

Pricing: ProProfs offers a tiered pricing model to cater to various needs:

  • Free ($0/month): Ideal for fun quizzes, it offers public quizzes with no reports and includes advertisements.
  • Essentials ($25/month): Targeted for public and non-secure quizzes such as lead generation quizzes, it offers unlimited quizzes and attempts, reports and tracking, branding, email integrations, etc.
  • Business ($50/month): Designed for secure quizzes and tests, including training and assessments, it encompasses all the essential features plus advanced reporting, learning paths, and a bank of over a million ready-to-use questions.

Features and functionality: ProProfs Quiz Maker offers a vast library of pre-made questions and customizable templates. Users can create different types of quizzes using images and videos. It provides automatic grading, instant feedback, and detailed analytics to track progress. The platform ensures data privacy, supports several languages, is device-friendly, and allows quiz sharing on various platforms.


Wufoo quiz templates

Attracting 4.6 million monthly visits, Wufoo is a versatile online form-building tool with a limited focus on quiz creation. Let’s explore what Wufoo has to offer:

Unique selling proposition: While Wufoo offers only two templates specifically designed for quizzes, it allows for creating various types of online forms. Its strength lies in its simplicity and efficiency, allowing users to easily collect data, payments, and even files through a secure platform. Wufoo boasts with whopping 2,600+ integrations, including popular platforms such as Asana, PayPal, Stripe, WordPress, and many more. Moreover, it offers real-time notifications, keeping you updated as soon as someone completes your form or quiz. Its security measures are top-notch, ensuring your data remains safe with 256-bit SSL encryption.


  • Free ($0/month): A great starting point for individuals and small businesses, this plan includes up to 5 forms with a cap of 100 entries per month and unlimited reports.
  • Starter ($19/month): Catering to small to medium-sized businesses, it offers 10 forms, 1,000 entries, and 1 GB of file storage, providing a substantial platform for data collection.
  • Professional ($39/month): Designed for professionals and larger operations, this plan supports payments and field encryption, offering a secure and comprehensive solution for data collection.

Features and functionality: While Wufoo might not be the best online quiz maker due to its limited quiz templates, it excels as a form builder. It eases the data analysis with custom reports and data export options, allowing you to understand your data in-depth and work seamlessly with your favorite spreadsheet software like Google Sheets. The platform also supports file uploads, so you can collect all types of files through your form and access them anytime from your account.

Cognito Forms

Cognito Forms quiz templates

With its 4.42 million monthly visits, Cognito Forms is a popular online form builder with a limited focus on quiz creation. It doesn’t have many integrations, but it’s connected with Zapier and Make, tools that make opportunities to use 3-rd party apps almost unlimited. Not to mention it allows you to use JSON Webhooks, which means you can integrate with virtually any third-party application that supports webhooks, not just those with pre-built solutions available. Let’s delve deeper into what this platform brings to the table:

Unique selling proposition: Cognito Forms may offer just two dedicated quiz templates, but it doesn’t stop there. It is a comprehensive low-code platform that goes beyond just quiz creation, offering a rich set of features for data collection, workflow automation, and data management. Whether you are a small business owner gathering sales leads or a researcher collecting data, Cognito Forms offers customizable field types to cater to your precise needs. Moreover, it ensures top-notch security and compliance with regulations such as HIPAA and GDPR, making it a reliable choice for various professionals.


  • Free plan ($0/month): Suitable for individuals and startups, this plan accommodates one user, allowing the creation of unlimited forms with 500 entries per month and 100 MB of storage space.
  • Pro plan ($15/month): Tailored for small to medium enterprises, it supports two users, offering unlimited forms with a generous limit of 2,000 entries per month and 1 GB of storage space.

Features and functionality: While it may not be the best dedicated online quiz maker due to its limited quiz templates, Cognito Forms shines in other areas. It offers seamless data collection, allowing users to format and validate any kind of data effortlessly with data management tools. It allows organizing gained data (import, export, sort, filter, etc.) to make it easier to find your insights from the respondents’ answers. The platform also stands out in automation, enabling users to build efficient workflows without any coding knowledge. Moreover, it offers data encryption and two-factor authentication, ensuring a secure environment for your data. The platform integrates smoothly with popular tools like Google Analytics and Microsoft Power Automate.


Paperform quiz template examples

With a commendable 2 million monthly visits, Paperform is a versatile tool in the online quiz-maker landscape. Let’s explore why Paperform might be the tool you’ve been searching for:

Unique selling proposition: Paperform goes beyond being just a quiz maker tool; it’s your digital Swiss Army knife. Whether you are looking to create dynamic forms, eSignatures, surveys, or even manage bookings and payments, Paperform has got you covered. It offers 2,000+ integrations, including Hubspot, Dropbox, Trello, Slack, etc. The platform prides itself on its unmatched flexibility, allowing you to craft engaging quizzes with ease and analyze responses effectively. It’s not just about creating quizzes; Paperform offers a user-friendly interface that allows you to freely design and mold your quizzes and doesn’t require a tech team’s assistance. Moreover, with over 700 tailor-made templates, you can find the perfect foundation for your quizzes or customer satisfaction surveys.


  • 14-day free trial: Before you commit, Paperform offers you 14 days of unlimited access to explore and enjoy all its features for free.
  • Essentials plan ($24/month): Ideal for individuals and small teams venturing into the world of online quizzes, this plan offers unlimited forms with 1,000 submissions and 10,000 views per month, automated scoring (you can add values to the answers, and calculate scores!) and quality lead generation (for instance, you can personalize quiz content, based on respondents answers and clearly identify important properties of each lead).

Features and functionality: Paperform stands out in the crowded market of quiz makers with its simple scoring system, saving you hours while ensuring speed and precision. It turns the quiz creation process into an easy and enjoyable task, promising easy conversions through smart lead-generation strategies. The platform integrates seamlessly with popular apps, including CRMs and data visualization tools (Pipedrive, Trello, Airtable, etc.) for a smooth data-sharing process. Moreover, it caters to many use cases, including e-commerce, event management, healthcare, and education, showcasing its versatility.


123FormBuilder quiz templates

With 1.23 million monthly visits, 123FormBuilder is an ideal place for those diving into the world of online quizzes. Let’s unpack what makes this platform a go-to choice for quiz enthusiasts:

Unique selling proposition: 123FormBuilder is a comprehensive quiz maker tool with 79+ quiz templates, catering to various needs and preferences. Whether you are looking to create a Buzzfeed-style quiz for fun or an agricultural practice quiz for educational purposes, the platform has got you covered. The interactive quiz maker allows you to customize templates with your questions, assign points for correct answers, and even use countdown timers to add a challenging element to your quizzes. Moreover, the platform offers conditional logic, enabling you to create quizzes that go beyond the basics for a dynamic and interactive quiz-taking experience. It’s not just about creating quizzes; it’s about crafting experiences that engage, educate, and entertain. Not to mention 70+ integrations with the most popular tools, from Zapier and Twitter to PayPal and Shopify. 


  • Free version: Ideal for beginners, offering 5 forms, 100 monthly submissions, and 3 integrations.
  • Gold ($24.99/month): A step up, allowing 20 forms, over 1,000 monthly submissions, and 23+ integrations, making it a great choice for small to medium-sized businesses.
  • Platinum (starting from $44.99/month): Designed for businesses with higher demands, offering unlimited forms, up to 20,000 submissions per month, and payment integration.

Features and functionality: 123FormBuilder has a user-friendly interface, making the quiz creation process simple, quick, and painless. The platform offers a range of features, including conditional logic that allows for a more interactive and educational quiz experience and integration with popular business tools such as Google Drive, Mailchimp, and Salesforce. All of this facilitates a seamless flow of data and enhances efficiency. Moreover, 123FormBuilder offers auto-generated email certifications, adding a professional touch to your quizzes. The platform promises not just security but compliance with GDPR and HIPAA, ensuring a safe and reliable quiz creation and taking experience. Whether you are looking to engage employees, generate leads, or just have some fun, 123FormBuilder offers a rich set of features to meet all your quiz-making needs.


FlexiQuiz quiz software interface

With 931,000 monthly visits, FlexiQuiz is a powerhouse among online quiz makers. Let’s delve deeper to understand why FlexiQuiz (my personal favorite) might just be the dedicated quiz-making solution you’ve been seeking:

Unique selling proposition: FlexiQuiz truly stands as a dedicated quiz-maker tool, offering a rich set of features for seamless quiz creation. From SMTP integration for sending emails using your organization’s email address to a variety of sharing options, including respondent portals and unique URLs, FlexiQuiz ensures a smooth and secure quiz distribution. The platform offers real-time access to comprehensive data, for analyzing performance at various levels — quiz, individual, group, or question. Moreover, it offers a gamification element with custom certificates or coupons for quizzes. FlexiQuiz makes the quiz creation process a breeze while ensuring a delightful experience for the quiz takers.


  • Free plan: Ideal for beginners, offering 20 responses per month, auto scoring and grading, and limited reporting features.
  • Essentials ($25/month): Suitable for individuals aiming to create a customized learning experience with 500 responses per month and unlimited quizzes and questions.
  • Premium ($39/month): Designed for professionals and entrepreneurs, allowing up to 2,000 responses per month and enhanced customization options, including the removal of FlexiQuiz branding and the ability to sell quizzes.

Features and functionality: FlexiQuiz shines with its rich feature set, offering 9 flexible question types, including multiple-choice, picture choice, and fill-in-the-blanks for a dynamic quiz creation process. The platform is mobile-friendly, ensuring a great user experience across all devices. It also offers a question bank to store and manage questions efficiently and detailed reporting tools to analyze results. Moreover, it offers a range of automation features, from sending welcome emails to sharing results automatically. FlexiQuiz doesn’t offer pre-built integrations, but it allows you to use their API. It’s ideal if you want to build a complex or highly specific integration. However, API integrations require in-depth technical knowledge and more time to implement.


Wyng quiz templates

Attracting 627,000 monthly visitors, Wyng is an online quiz maker for crafting engaging quizzes that not only entertain but also foster a deeper connection between brands and their audiences. Here’s what you need to know before diving into the world of Wyng:

Unique selling proposition: Wyng takes online quiz creation to a whole new level with its focus on zero-party data (ZPD), a revolutionary approach that prioritizes data shared willingly and transparently by customers. This ensures reliable data and also fosters a trust-based relationship between brands and customers. The platform offers a range of quiz types, including product advisor quiz, personality quiz, and trivia quiz for specific outcomes such as increased sales, engagement, and data collection. It also offers enterprise-grade data unification, meaning that the platform can bring together different kinds of user IDs from various systems, including cookies and other types of identification, and in-session and cross-session personalization, enhancing the user experience.

Pricing: Wyng offers a generous free trial that lasts for 30 days. Details on other plans are not specified. 

  • 30-day free trial gives you access to all the features of the tool, unlimited experiences, and data insights for up to 500 visitors. 

Features and functionality: Wyng offers pre-built templates and a simple drag-and-drop interface to create beautiful quizzes in moments. The platform integrates seamlessly with your product catalog, offering intelligent recommendations to boost purchase rates. It stands out with its unique progressive personalization feature that removes or replaces known answers, offering a smooth and engaging quiz-taking experience. On top of it, you’ll get real-time analytics and built-in security features, ensuring a safe and insightful quiz creation and taking experience. The platform doesn’t offer many pre-built integrations, although it allows you to connect with Salesforce and Oracle suites, among a few others. But it offers custom webhooks and the use of the platform’s API, so given that you have technical knowledge, you can set up any integrations you want. 

Final thoughts

It’s time to reflect on the takeaways that can help you select the perfect quiz-maker tool for your business. Keeping in line with the latest marketing trends, consider these aspects:

  • Ease of use: Having a quiz maker that allows for a straightforward and intuitive quiz creation is a must. Look for platforms that have drag-and-drop builders and user-friendly interfaces to streamline your quiz-making journey.
  • Customization and functionality: From designing the quiz to match your brand aesthetics to adding interactive elements, the right quiz maker should enhance the user experience.
  • Integration with other tools: To truly leverage the power of quizzes in your marketing strategy, opt for quiz makers that offer seamless integration with other marketing tools. This will allow you to nurture leads and automate the marketing processes effectively.
  • Analytics and reporting: Understanding your audience’s preferences and behaviors is crucial. Choose quiz makers that provide detailed analytics and reporting features, helping you make data-driven decisions and refine your marketing strategies over time.
  • Engaging templates: Save time and effort with quiz makers that offer a variety of pre-designed templates. These templates should cater to different quiz formats, be it personality quizzes, trivia, or product recommendation quizzes, facilitating a quick and efficient quiz creation process.
  • Budget-friendly options: While exploring the best quiz makers, consider platforms that offer free trials and budget-friendly plans. This will allow you to test the waters before committing to a subscription and get the best value for your investment.

As you venture into the world of online quizzes, remember to align your quiz strategy with the evolving marketing trends, creating quizzes that are not only fun and engaging but also resonate with your brand’s voice and objectives.

09 October, 2023
Article by
Ana Balashova
I'm a seasoned PR and marketing pro turned tech writer, with a decade of experience working with big names like DuPont, Avon, Evernote, TradingView, and SAP. I've also dived into the world of crypto startups, contributing to several blockchain publications. Now, I'm bringing my passion for technology, entrepreneurship, and marketing to Selzy. Here, I combine my love for writing and excitement about contributing to the growth of a great product.
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