12 Best Online Quiz-Making Software Websites in 2026

Why you might want to try quizzes

Interactive content popularity is always on the top marketing trends list. Quizzes are a type of such content: use them correctly, and they will boost brand performance significantly. As reported by the Content Marketing Institute in 2024, some brands got an astonishing increase in results by using quizzes. Does lead generation by 150% sound good? How about a 200% increase in social media shares? 

There is a good explanation for such results: 

• Quizzes bring more traffic and shares. They bring mystery appeal, or an opportunity to prove ourselves, both powerful human desires. Also, they are fun. No wonder, that on average, a quiz gets 1,900 shares (per Turbify’s data collected via BuzzSumo). These shares are your free traffic, a higher brand awareness, and, in the end, more sales.
• Quizzes show your expertise. One great way to use quizzes is to educate your audience — this content format will help you position yourself as an expert. This means more trust and, surprising no one, more sales.
• Quizzes help your customers. New customers often need little nudges to choose the right product, especially if they lack expertise—like with specialty coffee or skincare. If you want to attract beginners to your brand, educate them and help them choose. 

What to look for when choosing an online quiz-making software?

When there are so many quiz-making software options on the market, it’s easy to get disoriented. Let’s discuss what to consider while choosing the tool for your business.

The first thing to check is, surprisingly: is it really a “quiz maker”? Some products labeled like that are actually form-building tools — think Google Forms with better design and more features. Your choice depends on why you need a quiz maker. For example, if you’re launching an online course and planning to use the tool for assessment tests, a fancier version of Google Forms will be enough. However, if you’re planning to use a quiz maker for content marketing, you need a tool that looks good, integrates with other tools you’re using, and offers embedding options. 

Here are some other factors that will help you choose the right quiz-maker tool for your business:

• Quiz-building features. It depends on your objectives. For example, if you need a simple builder for collecting email addresses, you don’t need branching logic and other ornaments. On the contrary, if you need a quiz for entertaining website visitors with full-on games in a quiz form, a powerful, feature-rich tool with complex branching is a must. Then it’s best to check if the platform has any AI tools to offer.
• Integrations with other tools. Let’s say, you need a quiz maker tool for lead generation. Where do you keep your leads’ contacts and other data? How will you communicate with them further? You’re probably using some kind of CRM system or even dedicated email marketing software. So, you need smooth automated data transfer between the apps you’re using to run and promote your business.
• Analytics and reports. Opt for quiz-making software with detailed analytics and reporting features. This will help you optimize the performance of your quizzes. For example, you might find that people like trivia quizzes more than personality ones — so you start investing more time and energy into more effective content.
• Good user experience. You need a reliable tool with a pleasant learning curve that doesn’t crash when you try to add a picture to a question screen. You might also want to check if the quiz-making platform allows for a full omnichannel customer experience. 
• Cost-efficiency. Think again of why you need a quiz maker so you don’t overpay for the features you won’t use anyway. Also, if your business is small and it can’t afford to spend a fortune on content marketing, choose a cheaper tool that may have a less fancy look to it and a more basic functionality but still works.

12 best online quiz tools

Now that you know how to choose a quiz-making tool for your business, let’s check out the actual options. We chose the quiz makers for the list based on:

• Recommendations made by real people on Reddit.
• Selzy’s own experience with quizzes.
• Similar lists on other resources.
• Ratings and reviews on G2 and similar platforms.
• Whether the tool is actually dedicated to quizzes — no Google Forms here!
• Integrations that are useful specifically for your content marketing goals.

On to the list we go then!

1. Opinion Stage

Opinion Stage is a top-rated quiz maker for marketers that you can use to engage your audience, capture leads, and recommend products. Besides quizzes, you can also create visual surveys, forms, and polls. Opinion Stage uses an interactive, one-question-at-a-time format and personalization features like skip logic that encourage completion and guide people to action. 

The platform lets you customize every part of your quiz to match your brand, from colors and fonts to advanced styling with custom CSS. Everything you create is also mobile-friendly, so your audience can take your quiz wherever they are. And with a beginner-friendly builder, creating items is always easy. Whether you start from a template, with AI or from scratch, you’ll be ready to go in minutes.

Let’s talk pricing. Opinion Stage offers:

• Free forever plan: for 1 user, 25 responses a month, with unlimited items & questions.
• Pro: $25/month for 2 users, 1,000 responses a month, and more advanced features + priority chat support.
• Business: $79/month, for 5 users, 10,000 responses a month, and conversion tracking and drop-off report.
• Enterprise: with unlimited responses and users, plus custom CSS branding and a dedicated success manager.

2. Woorise

Woorise is not just a quiz maker. It’s closer to a campaign platform that happens to include quizzes as one of its main tools. Besides quizzes, you can also build landing pages, giveaways, and lead capture forms, which makes it useful if you want to run full marketing campaigns rather than publish a single quiz on your website.

The quiz builder itself is visual and easy to understand. You can create personality quizzes like “Which product is right for you?”, scored quizzes for knowledge tests, or simple interactive questionnaires to segment visitors. Conditional logic is supported, so questions and results can change depending on how someone answers.

One thing we liked while testing Woorise is how flexible the publishing options are. Quizzes can be embedded on your own site, shared as standalone landing pages, or even used through QR codes for events and offline promotions. This makes it practical for both content marketing and real-world campaigns.

Lead capture is another area where Woorise focuses heavily. You can place an email form before the results screen, connect the quiz to your CRM or email marketing platform, and trigger follow-up automations after someone completes the quiz.

Let’s look at the pricing:

• Free trial: 14-day trial with full access, no credit card required.
• Basic: $29/month (billed yearly) for 1,000 entries, 1 user seat, and unlimited campaigns.
• Grow: $49/month (billed yearly) for 2,000 entries, 5 user seats, integrations, and the removal of Woorise branding.

Pro: $99/month (billed yearly) for 10,000 entries, 10 user seats, custom domains, and photo voting contests.

3. Involve.me

Involve.me is, first and foremost, a lead generation tool with all sorts of quizzes and surveys as the main funnel mechanic. On this platform, you create interactive quizzes from scratch with a high customization level — or choose one of many templates sorted by goals and industries. The quiz logic is also customizable: you can do logic jumps, conditional questions, outcome displays, and even personalize quiz screen content if you have enough data. The built-in analytics tool offers AI-powered insights into your leads. Even better, it has an in-built email tool to send quiz outcomes and lead magnets directly to your respondents’ inboxes. 

The only downside so far is, the pricing is not so friendly to small businesses:

• Basic: $29/month for 1 user, 5 live funnels, and 1,000 monthly submissions
• Pro: $59/month for 3 users, 15 live funnels, 5,000 monthly submissions, and more advanced features and integrations
• Business: $129/month, for 5 users, 30 live funnels, 15,000 monthly submissions, and even more cool features like custom CSS and hidden fields for content personalization
• Enterprise: all things custom, dedicated onboarding, security assessment, and so on

4. Typeform

Typeform is Selzy’s personal choice for entertaining and educational quizzes — for a good reason! It’s a versatile quiz maker with many in-built design templates and an opportunity to make your own with unique branding, a long list of question types, all sorts of content to include in a quiz, and very useful AI-powered analytics with optimization advice for a higher response rate.

Interested in what Typeform quizzes would look like on your website? Check out Selzy quizzes in our blog.

Typeform’s main drawback is an almost unusable free plan: it only includes 10 responses. Also, the question templates are a bit rigid when it comes to pictures — you can’t crop the picture yourself, the tool will crop it for you. That might look ugly and turn the quiz creation process into a slight headache. 

Now, let’s look at the prices:

• Basic: $25/month (billed yearly) for 100 monthly responses and one user
• Plus: $50/month (billed yearly) for 1,000 responses a month, 3 users, a custom subdomain, and no Typeform branding on your quizzes
• Business: $83/month (billed yearly) for 10,000 monthly responses, 5 users, extensive analytics, and priority support
• Enterprise: all things tailored for you, VIP support, SSO, and other perks

5. Riddle

Content marketers, that’s your time to shine — Riddle is a quiz-making tool specifically for marketing. It supports personality and trivia quizzes (even with leaderboards!), contests, product recommendations, and polls in case you’re planning to collect customer feedback or run a study. Riddle also offers sales and marketing features like placing a contact form just before the end of the quiz or allowing you to build a feedback survey for retention. Another cool element for any marketer’s arsenal is email personalization based on the answers to the quiz. Finally, Riddle allows you to embed ads right into a quiz and create content that’s marked as sponsored.

Speaking of downsides, Selzy moved from Riddle for a reason — and at that time, the reason was extremely rigid content layout options and dated quiz designs. Since 2023, the product has changed, and the level of customization depends on the plan. Another drawback is that Riddle is a bit pricey. 

Let’s talk pricing:

• Essential: $59/month (billed yearly) for everything unlimited and most of the platform’s features
• Pro: $119/month (billed yearly) for all in Essential + white-labeled branding on quizzes and emails, your own logo, and customized fonts, colors, and texts
• Business: $249/month (billed yearly) for all in Pro + full design customization including custom CSS and uploading your own fonts, your or your sponsor’s ads in quizzes, advanced tracking, and .mp4 videos
• Enterprise: starting from $749 (billed yearly) as a base price for all in Business + custom user role configurator, Google Data Studio Connector, and other features useful for large businesses and agencies

6. ProProfs Quiz Maker

On Reddit, ProProfs Quiz Maker is often recommended to teachers because ProProfs’ main product is course creation. However, ProProfs Quiz Maker also has templates for BuzzFeed-style personality quizzes, lead generation quizzes, and other purposes. And the question bank is huge, featuring over a million ready-made questions. So, if you’re in a pinch, you can just drag and drop entire questions instead of writing from scratch. There’s also an AI that will generate a quiz for you if you need unique content quickly.

The downside is, ProProfs doesn’t offer a lot of integrations compared to other tools on the list. Also, the pre-made quiz design templates look a bit dated in 2025. 

What’s with the prices though? Let’s check these out. For free, you’re getting almost all the platform’s features, a limit of 12 questions per quiz, and, unfortunately, no answer storage or analytics. Good enough for entertaining or trivia quizzes on your website, but not good for lead generation.

For other plans you get an unlimited number of questions, but a limited number of people taking the quiz (with lots of perks though). So this option is probably best for marketers who constantly use education as a tool to attract new clients. Still, here are the options:

• Essentials: $19.99/month (billed yearly) for 100 monthly quiz takers with a maximum of 300 quiz takers a month
• Business: $39.99/month (billed yearly) for 100 monthly quiz takers with a maximum of 500 quiz takers a month
• Enterprise: $199.99 yearly for a custom number of quiz takers. 

7. uQuiz

This little guy is often overlooked by marketers and authors of quiz-making software listicles like the one you’re reading right now. However, uQuiz has gained a lot of traction on X/Twitter and Tumblr dwellers who use the platform for creating fandom-themed or just niche and ridiculous personality quizzes.

Check out some of the popular masterpieces like:

• What basic human skills do I think you lack?
• Pick out some pretty things and I’ll give you a song + a scent!
• What type of egg and mental disorder are you based on your answers to these random questions?

We’re not making this up, we took all these from the main page!

Unlike other quiz-making tools on our list, uQuiz has at least two distinctive audiences — younger Millennials who are there for fandoms and Gen Z folks who do personality quizzes based on niche TikTok stuff and aesthetics. If your business happens to market to one of those audiences, that’s your choice.

What about pricing though? uQuiz has: 

• The free plan, and fully functioning one, which is why it has so many regular users. If you’re only entertaining your audience on X, it will be enough. The downside is, that free quizzes have a lot of ads — like, a lot, almost half the page is filled with annoying adverts. 
• The paid plan is only $10/month and offers, aside from no ads on your quizzes, lead generation tools, more design customization options, social media share customization, and more.

8. Paperform

Paperform is an all‑round online form builder created for small and medium businesses that rely on forms every day—marketing teams, agencies, e-commerce brands, educators, healthcare providers and professional services firms. Alongside bookings, onboarding, event registrations, and payments, Paperform also includes a powerful quiz maker that supports everything from simple trivia to advanced scoring and calculations.

Paperform offers thousands of designer-made quiz and form templates, a wide range of question types, lead generation features, and advanced calculations (including decimal values). Quizzes can be combined with logic, payments, scheduling, and automation, and connected to other tools through thousands of integrations. That said, if you’re only looking for a lightweight quiz maker, Paperform’s broader feature set may feel like more than you need.

Let’s talk pricing:

• Free plan available for simple forms and quizzes
• Essentials: $24/month (billed yearly) with entry-level submission, payment, and scheduling limits
• Pro: $49/month (billed yearly) with higher limits, removable branding, custom domains, custom HTML & CSS, webhooks, and API access
• Business: $99/month (billed yearly) with significantly higher limits, priority support, and included custom domain
  

9. FlexiQuiz

On our list, FlexiQuiz is another tool focused on educational quizzes — however, like with ProProfs, you still can use it for marketing purposes. It offers 8 question types, a relatively flexible quiz builder, and some fun features like automated redirects. For example, if your quiz aims at helping customers choose the right product for them, you can set up a redirect to the product page based on their answers. FlexiQuiz can also do live quizzes — great for businesses that run educational webinars!

As for the drawbacks, the analytics seem to cater to teachers’ needs rather than marketers, according to the platform’s website. Also, FlexiQuiz has a free plan but it’s not quite usable — you only get the basic features and 20 responses/month across all the quizzes you make.

What about the paid plans? Let’s see:

• Essentials: $17/month (billed yearly) for 500 responses/month, 1 Administrator (a user role on the platform), and most of the platform’s features
• Premium: $25/month (billed yearly) for 2,000 responses/month, 2 Administrators or Trainers (different user roles on the platform), and some more features like embedding quizzes on websites, selling quizzes and courses, custom certificates, and email notifications, and more
• Enterprise: $60/month (billed yearly) for 25,000 responses/month, 15 Administrators or Trainers, and even more cool stuff like priority support, API and webhooks, custom CSS, etc.

10. Wyng

Wyng doesn’t offer a long list of features, and its website is quite simple and minimalist — it’s just a solid quiz-making tool for content marketing, nothing extra, and no BS. The platform allows you to make trivia and personality quizzes, polls, voting, and even quizzes with personalized content. They also definitely know how to use social proof marketing, flexing big client names and big numbers in case studies — for example, this one claims to bring a 134% increase in AOV to L’Oreal thanks to a diagnostic quiz. 

One of Wyng’s selling points is so-called zero-party data (ZPD), meaning that the data comes from customers themselves — it requires no AI or human to process, it’s accurate, and it increases trust in your brand.

The downside is, Wyng doesn’t publicly disclose its pricing plans — you have to talk to a sales rep to find out.

11. Wispform

Wispform is a cheap, beginner-friendly form and quiz builder with surprisingly generous free and starter plans. It supports four types of content — regular forms, scored and outcome quizzes, and calculators. According to the platform’s website, you can use it for event registration, collecting donations, generating leads, and running workplace and customer satisfaction surveys. It also has interesting sharing options — instead of a full form, you can embed a button that opens the form as a pop-up. And the choice of integrations via Zapier is a nice addition to an otherwise simple tool.

The downside is that some users on G2 would like more direct integrations since Zapier can be a little tricky to set up for beginners.

Now, let’s look at the pricing plans:

• Free: the forever-free plan includes basic features, up to 10 questions per form, and a limit of 100 monthly responses.
• Essential: $8/month (billed yearly) for up to 2,000 monthly responses, most of the quiz-building functionality, but no custom logos and the Wispform branding can’t be removed.
• Pro: $15/month (billed yearly) for up to 10,000 monthly responses, Google Tag Manager, Google Analytics, Meta Pixel, and priority support.
• Business: $35/month (billed yearly) for unlimited responses and full platform functionality, including advanced analytics, team management, and role-based access.

12. Formstack

Formstack markets itself as “the easiest-to-use” form builder that is mostly meant for automating repetitive data collection tasks. It includes an AI assistant for form generation and over 300 templates from employee feedback reviews to order forms. While Formstack is not the best choice for entertaining content, it’s a decent one for those using surveys and quizzes for business operations, both internal and external. 

Speaking of downsides, G2 users complain about pricey advanced features, which can be a problem for smaller organizations.

Let’s check out the prices:

• Forms: $83/month (billed yearly) for 1 builder user, 25 forms, storing up to 1,000 submissions per form, workflows dashboard, dynamic task assignment, and other features.
• Suite: $250/month (billed yearly) for 5 builder users, up to 100 forms, storing up to 10,000 submissions per form, step logic, smart lists for forms, and other tools by Formstack — Documents and Sign for generating, managing, and signing all sorts of digital documents.
• Custom pricing: all in Suite + dedicated customer success manager, SSO, user-level permissions, and other advanced features.