Optimization for mobile devices
91% of American consumers from 18 to 49 years old and 45% of global consumers use smartphones for shopping. It implies that not optimizing your website or promotional content for mobile devices robs you of many potential customers. Optimizing includes responsive design, mobile payment options, increasing download speed, simplifying the customer journey, and tweaking your marketing content for a better perception on smartphones.
One way to optimize your business for mobile devices is to launch a separate mobile app that improves customer experience. These apps come in handy for loyalty programs, extra features for better in-store shopping, refill reminders for regular customers, and many other things. We know this one is a bit overused but Starbucks Rewards is a great example of how businesses can use mobile apps to boost engagement and sales.