What is a SaaS affiliate program and its benefits?
A SaaS affiliate program is a type of marketing partnership where a software as a service (SaaS) company pays third-party advertisers a commission for promoting their products and generating leads or sales. In other words, if you join such a partnership, promote the tool, and people end up buying, you will earn a commission from the company for your efforts.
The industry itself is growing rapidly. The revenue is expected to show an annual growth rate (CAGR 2023–2028) of 7.69%, resulting in an estimated market volume of $374.50 billion by 2028.
SaaS affiliate programs have their own benefits in comparison to partnerships in other markets:
- High one-time or recurring commission. According to The State of Affiliate marketing report, SaaS affiliate programs offer the highest average commissions on the market, from 20 to 70%. For example, Selzy offers up to 60% from your first sale. After that, you’ll get 30%, 40% or 50% from every purchase the customer you referred makes within one year.
- Broad audience base. There is a variety of SaaS products, and they are in high demand across various industries and niches, especially with the rise of remote work and digital transformation. The affiliates have a choice from a large and diverse audience of potential customers.
- Access to the latest marketing materials. The companies often provide their affiliates with the latest and most effective marketing materials — banners, landing pages, email templates, and product demos. This makes your work much easier and saves you time and money.