Different marketing strategies
Marketing is a blend of various methods and approaches. Next, we are going to talk about some essential marketing strategies that you should be familiar with.
Traditional marketing includes any type of marketing that isn’t done through the internet. This can include marketing activities like an outdoor marketing strategy, which involves advertising on public displays like billboards or buses.
Print marketing is another common type of traditional marketing, which entails mass-producing printed materials for distribution. Examples include:
- Newspaper or magazine ads
Direct marketing is the promotion of goods or services when the brand interacts directly with the customer. It is a dialogue, a one-to-one relationship: a letter or email, SMS, direct sale, a phone or video call, or a personal discount.
Digital marketing is the complex use of digital channels to promote a brand, a company, or a product. It involves the use of social media, email, and other digital platforms to reach out to customers. According to a report by Gartner, digital marketing accounts for the majority (56%) of total marketing budgets.
Some common digital marketing strategies include:
Search engine optimization (SEO)
SEO refers to the various activities done to attract potential customers through the use of search engines.
Through SEO, you optimize your website structure to improve your visibility on search result pages.
This can be achieved through a variety of methods, including:
- Improving the quality and quantity of your website’s content
- Optimizing your website’s title tags and meta descriptions
- Using relevant keywords throughout your website’s content
This will help the website to rank high in search engines and move up to the top of the search results.