Main Advantages of Email Marketing
First, let’s look at some of the main benefits that email marketing provides:
According to the latest report by Litmus, email marketing has a Return on investment (ROI) of 3600% which means that you get $36 for every $1 you spend on your email marketing campaign. If you’re wondering whether it’s a good indicator, just keep in mind that Google estimates the ROI of their paid advertising as 200%, in other words, you get $2 for $1. And these are the estimates by Google. With paid advertising being much trickier than email marketing, in practice, the figures are usually lower.
Keep in mind that these cost evaluations are true only for the campaigns that are already in business, you might not see such results when you’re just starting out. However, it really depends on how good your segmentation and strategy are (more on the point a bit later in this article).
Still, even when not speaking about ROIs, you don’t even have to spend money on your first small campaign, email marketing platforms have options for novice email marketers. No pitfalls, all you really need is a list of email addresses. For example, with Selzy, you can send up to 1500 each month to 100 recipients for free.
It’s Quick and Easy to Create, Launch and Test
Email marketing is something you can try out without spending a ton of time and money which can be a life savior, especially if you’re a small business. No need to have any special education or skills. Email services provide the necessary help for newbies, you can do it all alone. Although you’re likely to expand later on as email marketing needs to be automated, tracked, and evaluated.
All popular email marketing platforms have sets of free templates grouped by business areas and categories such as special events and holidays. With templates, you can create a great responsive newsletter with a modern design in a matter of minutes. A few tweaks in the drag and drop block editor and you have a ready HTML template that you can use or customize further if you want to spice it up a notch.