What to look for in the best email service for nonprofits
Choosing the right email marketing software is an important decision for nonprofit organizations. Here are some key factors to consider when making your choice:
Free trials and fair pricing
Before committing to email marketing software, it’s important to test it out and make sure it meets your organization’s needs. Look for providers that offer free trials or demos, allowing you to explore the software’s features and functionality. Check the price and make sure it fits your nonprofit’s budget. Some software providers may offer discounted or special pricing plans for nonprofits. So it’s worth exploring those options.
Nonprofits have limited time and resources to invest in complex software setups. When it comes to choosing an email service, easy setup refers to the simplicity and convenience of getting started with the service. So it’s important to choose an email marketing software that offers a user-friendly interface. It should offer a streamlined process for creating new email accounts with a minimal number of steps.
Easy setup often involves smooth integration with the nonprofit’s existing systems. This means that the email service should provide clear instructions or tools for connecting, for example, the CRM to the ESP. If a nonprofit is transitioning from an existing email service to a new one, an easy setup would include tools or support for migrating existing emails, contacts, and settings seamlessly. This ensures a smooth transition without any data loss.
Powerful email builder
An effective email marketing campaign means that it does a good job of reaching its goals. Such a campaign relies on visually appealing and engaging email templates. That is, the templates should be designed to capture the attention of readers and engage them, while simultaneously staying informative.
The best email marketing software for nonprofits should offer a powerful email builder with a drag-and-drop feature, customizable templates, and a wide range of design options. Such options may include font customization, image galleries, and pre-designed content blocks. This enables nonprofits to create professional-looking emails without any coding or design skills. The ability to add multimedia elements such as videos and GIFs can also enhance the impact of your emails.
For example, the Selzy ESP is a prime example of an email marketing software with rich functionality and a user-friendly interface. It empowers organizations to create visually stunning and compelling email campaigns with ease.