Now, imagine that the email above was sent to someone who isn’t familiar with sales at all. Worse yet, what if English isn’t their native language? Not only would they struggle to understand terms like value proposition, CRM integration, and omnichannel touchpoints, but also some of the adjectives and verbs around them. It’s safe to say they wouldn’t get what the email is about.
Check for errors
Take the time to proofread and edit your emails before sending them. Typos, grammatical errors, or unclear sentences can undermine the professionalism and clarity of your message. Because of that, you should read your email very carefully, paying attention to spelling, grammar, and punctuation. Consider using spelling and grammar-checking tools like Grammarly or asking a colleague to review the content of your email if needed.
Mind the punctuation
Avoid excessive exclamation marks, as they can be perceived as overly enthusiastic or unprofessional. Commas, periods, and other punctuation marks help you better structure your sentences and improve readability.
Avoid going overboard with saying please
While politeness and courtesy are important in professional messages, avoid going overboard with excessive use of the word please. While it’s appropriate to include it when making requests or asking for help, using it too many times can come across as overly deferential or even insincere.
Instead of peppering every sentence with please, incorporate it when it adds genuine value or emphasizes the importance of your request. Reserve its use for instances where you truly need to convey a sense of urgency, importance, or gratitude. This approach allows the word please to carry more weight and impact.
End with a positive sentiment
Close your business emails with a positive sentiment to leave a lasting impression. Express gratitude, appreciation, or enthusiasm, depending on the context of your email. By ending on a positive note, you reinforce a friendly and collaborative atmosphere. It also helps set the stage for further communication and encourages the recipient to respond in a positive manner.
Use these templates to end your emails: