Compelling subject lines
Once you’ve made it into your potential customers’ inboxes, it’s vital to not get lost among dozens of other emails they receive daily. And that’s where email subject lines come in.
According to research, engaging email subject lines increase open rates by 33 to 47%, making them one of the key factors affecting the performance of your email marketing campaigns. So, it’s crucial to get them right.
The easiest way to do it is to learn from examples. Take a look at these subject lines from actual campaigns to get an idea of what you should aim for.
- Search tips for house hunters (Zillow)
- Your home’s Redfin Estimate (Redfin)
- 🔓 Unlock your property bonus (Willow Real Estate)
- You Belong at the Beach! Save Up To 45% (Condo-World Resort Properties)
- Your perfect home is out there (Zillow)
These subject lines are short and concise, which makes them easy to grasp and ensures they are displayed properly on mobiles. The first four also highlight value (tips, a helpful tool, a bonus, and a discount), while the fifth one offers a promise and evokes emotion.
To see more examples like these, read our article on real estate email subject lines. There, we provide 50+ professional subject lines and give tips and best practices to help you come up with impressive ideas of your own.
After your leads click open, it’s vital to hold their attention until they get to your CTA. A friendly, warm tone will help you establish rapport and make it easy for people to keep reading. However, professional emails should still remain professional, so it’s important to strike the right balance between sounding casual and businesslike.
If you’re unsure about how your tone reads, try to recall how you speak to your clients in person and stick to more or less the same manner when writing your emails. Writing tools such as Grammarly or other software with similar functionality can also help you nail the right tone.