Why send out back-to-school emails
In addition to the start of the school year, the first day of fall marks the end of the summer vacation season and a general increase in business activity. Parents and students are searching for deals on supplies and gear for the new school year, so this is a great opportunity to promote your products or services. Even if your business has nothing to do with education, you can still take advantage of this loyal audience.
The National Retail Federation (NRF) conducts an annual survey to assess how American families will shop for back-to-school items. In 2022, the average family with children in grades K-12 spent $864.35, which would total $36.9 billion across all families surveyed.